Inside the Collective is a long-form conversation series exploring the thinking behind how people work. Hosted by Brad Amos, partner at The Carrot Collective, each episode digs into how leaders, builders and independent thinkers make decisions, the trade-offs, doubts, and choices that shape careers, teams, and ideas worth backing.
Inside the Collective | EP08 | Sam Ward | Simple Ideas Your Nan Can Understand
In this episode of Inside the Collective, Brad Amos sits down with Sam Ward, founder of Playmaker Creative Club and producer of three Olympic Games, who has spent 15 years building brand experiences at the intersection of sport, fashion and culture. They talk about why Sam believes an idea should be simple enough for his nan to understand and his CMO to sign off, the moments brands get culture badly wrong because the right people weren't in the room, and why he thinks pressure produces the b...
16 Sept 2026
Inside the Collective | EP07 | Steve Kyriakou | Creativity Is Human
In this episode of Inside the Collective, Brad Amos sits down with Steve Kyriakou, a creative director and strategy director with 20 years of experience across Toronto, Singapore and Tokyo, and a Cannes Lion and D&AD Pencil winner. They talk about why Steve believes creativity has to come from vulnerability, not just prompting, what building a gaming community from scratch taught him about message over craft, and the responsibility the advertising industry has to junior creatives now com...
2 Sept 2026
Inside the Collective | EP06 | Willie Mack | Turning Culture Into Commerce
In this episode of Inside the Collective, Brad Amos sits down with Willie Mack, a creative and commercial strategist and partner at The Jays and The Carrot Collective, who has led over $1 billion in licensing and partnership deals and co-authored the legislation that opened New York's cannabis market. They talk about the difference between brands that genuinely move culture and ones that just borrow from it, what most people get wrong about partnership, and how staying human matters most in ...
19 Aug 2026
Inside the Collective | EP05 | Lorenzo Petrillo | Measuring Smiles, Not Money
In this episode of Inside the Collective, Brad Amos sits down with Lorenzo Petrillo, urban placemaker, design strategist and founder of Loop Lab, a Singapore-based consultancy that has spent 12 years helping governments and organisations unlock the value of underused public space. Lorenzo and Brad talk about why he pitched “measuring the number of smiles” to government stakeholders instead of a financial return, how his team finds the people a space was never designed for, and why placemakin...
5 Aug 2026
Inside the Collective | EP04 | Frances Gaillard | Freedom Within a Framework
In this episode of Inside the Collective, Brad Amos sits down with Frances Gaillard, brand strategist, self-described advertising nerd and founder of 43 Elephants, a specialist brand and growth collective for founder-led and challenger businesses. Frances and Brad talk about why literal, word-for-word localisation is a wasted opportunity, and what “freedom within a framework” looks like when it works. They dig into how ambition and taste shift across Singapore, Shanghai, London and th...
21 Jul 2026
Inside the Collective | EP01 | Saul Betmead de Chasteigner |The Conversations Leaders Avoid
Saul Betmead de Chasteigner has worked across agencies, Oxford, the United Nations and leadership programmes designed to help people think more clearly. In this conversation, he reflects on the deeply personal experience that first drew him to psychology, why he believes every business problem hides a human one, and what it takes to create the kind of trust where people finally say the thing they have been avoiding. He talks about leadership as earned authority rather than status, why...
21 Jul 2026
Inside the Collective | EP02 | May Seow | AI Can Execute, It Can't Tell You Where to Go
In this episode of Inside the Collective, Brad Amos sits down with May Seow, who has spent her career building systems across tech, consulting, banking and creative environments. May reflects on what happens when you use structure to unlock better thinking rather than constrain it. She talks about why leaders are defined by the questions they ask, how small experiments can lead to outsized change, and why the role of technology should be to free people and imagination, not flatten them. ...
21 Jul 2026
Inside the Collective | EP03 | Sushma Panchawati | Most Insights Die in a PowerPoint
In this episode of Inside the Collective, Brad Amos sits down with Sushma Panchawati, co-founder and CEO of a stealth AI startup and a strategist with nearly two decades in consumer insights and brand strategy. Sushma reflects on why strategy so often feels like starting from scratch, what causes good insights to die quietly inside organisations, and why AI produces mediocre output in the hands of non-experts but becomes a superpower for people who already know their craft. She talks ...
21 Jul 2026
Inside the Collective | Origin Sessions 04 | Grace Clapham | Stop Chasing More, Design Value
In this episode of Inside the Collective, Brad Amos sits down with Grace Clapham, a systems thinker, community architect and founder whose work spans technology, social change and conscious business. Together they explore what it means to reject the traditional career script, build a portfolio life around instinct and reflection, and design communities that create real belonging rather than surface-level engagement. Grace shares what she learned from building communities across regions and p...
21 Jul 2026
Inside the Collective | Origin Sessions 02 | Libbi Rigby | Projects Fail on Trust, Not Design
In this episode of Inside the Collective, Brad Amos sits down with Libbi Rigby, strategic development and place advisor, to talk about what it really means to create destinations rather than simply deliver spaces. Drawing on work across cities, universities and airports, Libbi shares how preparation, trust and translation shape better outcomes in complex development environments. They unpack the three questions she uses to get to the heart of a project, why diplomacy matters, how she navigat...
21 Jul 2026
Inside the Collective | Origin Sessions 03 | Kristian Jones | The Logo Isn't the Brand
In this episode of Inside the Collective, Brad Amos sits down with Kristian Jones, a creative director, interior architect and experience designer whose work sits in the grey space between brand, space and human behaviour. Kristian shares how his career evolved from traditional interior design into creating what he calls an "experience signature," the distinct feeling a brand can create across physical, human and digital touch points. They discuss why stores now need to create strong memorie...
21 Jul 2026
Inside the Collective | Origin Sessions 05 | Patrick Carr | Safe Content, Same Old Stuff
In this episode of Inside the Collective, Brad Amos sits down with Patrick Carr, who has built a career across China, Bangkok and the wider global media industry, working on stories designed to travel without losing their humanity. Patrick reflects on China's creative rise, the projects that helped audiences see more than headlines, and the commissioning culture that now pushes so much content toward the safe, familiar and easily marketable. He talks candidly about why too many streamers are...
21 Jul 2026
Inside the Collective | Origin Sessions 06 | Nathan Bell | Agencies Built to Own People Are Breaking
In this episode of Inside the Collective, Brad Amos sits down with Nathan Bell, who has spent years inside traditional agencies but is here to talk about why he no longer believes the old model is enough. Nathan reflects on the limitations of specialist agencies, the moment he realised The Carrot Collective could become a genuine alternative, and why he now sees access to talent as more powerful than ownership of it. Along the way, he talks about what people are actually seeking when they jo...
21 Jul 2026
Inside the Collective | Origin Sessions 01 | Jordi Morillo | Empathy, Craft and Design Leadership
In this episode of Inside the Collective, Brad Amos sits down with Jordi Morillo, Head of Design for Digital Platforms at U.S. Bank, for a thoughtful conversation about what design leadership actually asks of people now. Jordi reflects on why great work alone rarely drives a career, why empathy and collaboration matter as much as craft, and why tools so often become a distraction from the real problem. They explore what makes someone indispensable on a team, how to stay adaptable without los...
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