We've all heard the adage "It's lonely at the top" and it will resonate with most people in positions of leadership. Each week coaching psychologist Jason Langford-Brown invites members of the Director's Circle business community to support each other to solve challenges they are having in their businesses. Experts from our Knowledge Circles, Jo Keeler (Belbin), Brian Glibkowski (Answer Intelligence) and Alex Bishop (Shoosmiths) to name a few, join Jason and our business leaders to offer further support and learnings.
Leveraging Digital and Social Channels: The Power of Video in Social Media Marketing
In this episode of Inside the Director's Circle, we're diving into the world of social media marketing.
Our host, Jason Langford-Brown, is joined by Scott Billing from Ark Media Group to explore top tips for supercharging your content - with a specific focus on the power of video.
They delve into the importance of understanding your audience and objectives, making the most of filming opportunities, creating engaging narratives, crafting compelling hooks, and the long-term potential of video content.
They also discuss the psychology behind social media engagement and the need for business leaders and marketeers to prioritize thumb-stopping content.
If you're looking to elevate your social media strategy and make a lasting impact in the digital landscape, this episode is a must-listen.
Tune in for valuable insights and expert advice on maximizing the potential of your social media marketing efforts.
Topics covered, include:
00:00 Shift from Google to YouTube as go-to.
05:50 Maximizing video content by filming multiple ideas.
08:48 Avoid list format, create engaging narrative instead.
13:07 Create engaging content with three second hook.
14:09 Avoid excessive branding and preambles in videos.
19:28 Maximize video content's long-term potential for ROI.
23:03 Struggle with self-promotion, essential for generating leads.
24:34 CEO expresses concern and questions social strategy.
Scott can be found here:
linkedin.com/in/scott-billing
https://arkmedia.co.uk/
Get in touch with The Directors Circle here:
https://directors-circle.com/ (https://directors-circle.com/)
info@directors-circle.com (mailto:info@directors-circle.com)
0121 270 5777 (tel:0121%20270%205777)
30 Jan 2024
Social Media in Business: The Pros, Cons, and Strategic Approaches for Success
Welcome to Inside The Directors Circle.
In this episode, host Jason Langford-Brown sits down with Scott Billing from Art Media Group to delve into the world of social media and its impact on businesses.
Together, they explore the value of social media for businesses, the potential for lead generation, and the importance of strategic planning and consistency in content creation.
The conversation also touches on the power of personal branding for leaders within organizations.
Join us as we uncover valuable insights and practical tips to supercharge your social media and video content.
Get ready to gain a deeper understanding of the pros and cons of social media in our modern world.
Topics covered include:
00:00 Expanding network, digital impact on branding strategy.
05:26 Lead Gen is possible for most businesses.
08:48 Plan ahead and connect your content.
11:55 Challenges of referrals in professional services explained.
16:10 Consistency and patience lead to social media success.
20:29 Leaders need to connect authentically with workforce.
21:16 Build personal brand for business success.
Scott can be found here:
linkedin.com/in/scott-billing
https://arkmedia.co.uk/
Get in touch with The Directors Circle here:
https://directors-circle.com/ (https://directors-circle.com/)
info@directors-circle.com (mailto:info@directors-circle.com)
0121 270 5777 (tel:0121%20270%205777)
10 Jan 2024
Strategy As A Process, Not An Event Or Task
In this episode of "Inside the Director's Circle", host Jason Langford-Brown and guest Mike Burke dive deep into the topic of strategy as a process, not just an event or task.
They explore the importance of engaging people in the strategy development process, the need for percolation before finalizing strategies, and the critical role of aligning and empowering the people who will implement the strategy.
Mike shares valuable insights on the significance of cadence in strategy implementation and the effectiveness of tools such as one-page plans and OKRs in cascading the strategic direction.
From the power of weekly check-ins to the significance of regular strategic reviews, this conversation sheds light on the essential elements of successful strategy implementation.
Tune in for an enlightening discussion on the intricacies of turning strategy into action.
00:00 Agile strategy requires ongoing commitment and expertise.
03:36 Importance of historical strategy for human development.
08:45 Reflect on past mistakes, avoid overthinking, collaborate.
11:49 Delegate driving business strategy, prepare brief, implement.
16:28 Three-step process, base camp, implementation, ownership.
20:08 Check-ins on track, accountability at all levels.
22:50 Advocating for concise one-page plans for businesses.
24:39 Consistent cadence is better than sporadic effort.
Michael can be found here:
linkedin.com/in/michaelburke173
mburke@bcag.net.au (mailto:mburke@bcag.net.au)
Get in touch with The Directors Circle here:
https://directors-circle.com/ (https://directors-circle.com/)
info@directors-circle.com (mailto:info@directors-circle.com)
0121 270 5777 (tel:0121%20270%205777)
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