Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly understand the dynamics of the market you need to look beneath the surface. You need to ask those from within. So that is what we are doing. We talk to people from within the industry. Those that have opinion, those that are at the coalface, and those that have been there and done it.
The story goes something like this... Sports nutrition has gone mainstream, although there are some geographies where it remains "core" and more closely aligned to bodybuilding and the aesthetic focused consumer - the Middle East for example.
But is that true? Well, Victoria Boldison helps us to better understand the Middle East, including how best to approach the different countries/states, how to navigate cultural differences and how to identify the logistics of go to market strategies. It seems there is so much more to the Middle East than the simple stereotype of "core sports nutrition"...
6 Dec 2021
#27 Joe Welstead - Challenging status quo with Motion Nutrition
Joe Welstead tells you how it is. On start up life, on nootropics, on working with retailers, talking to investors, and creating genuinely better for you products... (amongst many other things). But he certainly doesn't take the path of least resistance, in fact the polar opposite. This is a 'real' podcast with genuinely great insight. And it is provides an inside track to developing a brand in one of the most focused areas post pandemic in energy, stress and sleep.
24 Nov 2021
#26 Jason Rickaby - Part 2, HMN24
After the success of his first podcast (see episode 2; the story of PhD), we had to have Jason back to discuss his latest venture - HMN24. In fact, this episode is exactly what this podcast is about - discussing the latest developments and interpretations of sports and active nutrition. But the great thing about Jason is that this isn't just about opinion... it is about doing.
HMN24 is about human optimisation. It is about performance beyond the gym. It is about health and wellbeing. And indirectly it is about the ageing athlete (my words, not Jason's). And there is something so right about it, and I suspect many others will agree. It'll take some time to know what consumers think of course, but i've no doubt that there will be a lot of fast followers looking to copy or adapt the proposition of HMN24.
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