Inside the Funnel

About Inside the Funnel

Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. https://www.dacgroup.com (www.dacgroup.com)

Publisher

DAC

Category

business · business · news

Language

en

Explicit

No

First episode

30 Sept 2020

Latest episode

13 Oct 2026

Latest episodes

5 of 41 episodes have a transcript.

1. 

   13 Oct 2026TRANSCRIPT

   The 90% Problem – What AI and Tech Can’t Do for Local Marketing

   Host Nasser Sahlool interviews DAC's VP of Local Optimization, Kyle Harris, about mastering local marketing fundamentals to unlock AI-driven recommendations and scale visibility.

2. 

   28 Sept 2026TRANSCRIPT

   Win the Rush, Keep the Customer: Turning Holiday Demand into Year-Round Growth

   Host Nasser Sahlool interviews Melis Ciner, Vice President of Media at DAC, about leveraging holiday demand for sustained year-round customer growth through early engagement and AI-driven strategies.

3. 

   21 Sept 2026TRANSCRIPT

   Hey Google, How Is AI Changing Marketing?

   Host Nasser Sahlool interviews Miles Savage, Head of Agency at Google Canada, about how AI transforms search, shopping, and brand discovery, shifting marketing focus from clicks to influencing business decisions.

Inside a recent episode

The 90% Problem – What AI and Tech Can’t Do for Local Marketing

Published 13 Oct 2026 · Transcript excerpt

[…] Tools and AI can certainly help manage the work, but people still need to keep those details accurate and useful everywhere. We're calling it the 90% problem, the distance between knowing what good local optimization looks like and delivering it consistently across a brand's locations. So Kyle, talk to me about that problem. What is the 90% problem in local optimization? All right, so thank you for this question. It's one I definitely am enjoying talking about most recently because local search is starting to become not this new emerging thing. It's been around for a while, yet I'm finding it really interesting that the reality is We are not really ready for that next thing to happen in local search from a multi-location brand standpoint. […]

Who has been a guest on Inside the Funnel

Names identified in recent episode analyses. Showing up to five guests.

• Kyle Harris
• Melis Ciner
• Miles Savage
• Norm Hagarty
• Neil Cameron

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

26 ratings

Spotify

5.0 / 5

23 ratings

Contact Inside the Funnel

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Inside the Funnel