by DAC
Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. https://www.dacgroup.com (www.dacgroup.com)
Language
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Publishing Since
9/30/2020
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June 22, 2026
Host Nasser Sahlool interviews Reddit's Neil Cameron about how authentic community conversations on Reddit are reshaping search, trust, and purchase decisions in the age of AI.
June 8, 2026
<p><strong style="color: windowtext;">TV didn’t die. It changed the script.</strong><span style="color: windowtext;"> </span></p><p><br></p><p>How should marketers rethink TV when audiences are moving across more screens, platforms, and viewing environments than ever before? </p><p><br></p><p>In this episode of Shift Happens, host Nasser Sahlool is joined by Mike Fogarty, Head of Client Development, Brand and Agency Partnerships at Tatari, to explore the rise of convergent TV and what it means for modern marketers. They unpack why the “TV is dead” narrative missed the bigger shift: TV has not disappeared, it has become more fragmented, flexible, data-driven, and measurable. From linear TV and streaming to CTV, digital video, FAST channels, AVOD platforms, and on-demand environments, today’s TV ecosystem is no longer about choosing one channel over another. It is about understanding how every part of the screen experience works together. </p><p><br></p><p>Mike explains why marketers need to stop thinking in separate buckets like linear versus streaming and start planning around the full TV ecosystem. The core message: TV remains one of the most powerful channels for both brand and performance, but the brands that win will be the ones that plan holistically, measure smarter, and connect TV investment more directly to business outcomes. </p>
May 25, 2026
<p><strong>How should marketers turn anxiety into action when change becomes the new normal?</strong></p><p><br></p><p>In this episode of Shift Happens, host Nasser Sahlool is joined by Jared Hendrickson, Vice President and General Manager of DAC’s New York office, to explore how marketing leaders can navigate an era defined by AI disruption, budget pressure, shifting platforms, measurement challenges, and rising expectations.</p><p><br></p><p>They unpack why today’s anxiety is not driven by one single change, but by the speed and volume of change happening all at once, from LLM visibility and generative search to emerging ideas like agentic commerce. Jared explains why leaders need to slow down before they act, bring the right people together, align around outcomes, and build confidence through honest, iterative progress. The core message: in uncertain times, the best marketers do not wait for perfect clarity. They create enough clarity to move, test with purpose, learn quickly, and help their teams turn fear into forward momentum.</p><p><br></p>
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Neil Cameron
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Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage.
https://www.dacgroup.com (www.dacgroup.com)
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