Podcast thumbnail for Inside the Stack

Inside the Stack

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by AdExchanger

5.0(1 reviews)
8 episodes
Updated Daily
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Podcast Overview

An AdExchanger podcast featuring interviews with leaders in ad tech.

Language

🇺🇲

Publishing Since

6/11/2025

1 verified contact email on file for Inside the Stack

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Recent Episodes

Episode thumbnail for Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy

June 22, 2026

Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy

<p>Tatari CRO Andy Schonfeld argues that programmatic isn't a TV strategy. It's simply one tool in a much bigger stack. He talks about why DSP-only buying misses a huge chunk of the TV marketplace, including live sports and linear. Schonfeld also explains Tatari's Upstream technology for automating direct IO buying with major networks and shares how AI is used within the platform — from media planning to creative compliance. Plus, we talk about why he thinks the future of TV comes down to three words: direct, automation, and convergence.</p>

Episode thumbnail for TV Ad Measurement Is Broken. Tatari Wants to Fix It.

December 24, 2025

TV Ad Measurement Is Broken. Tatari Wants to Fix It.

<p dir="ltr">On this episode of Inside the Stack, Cynopsis' Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it.</p> <p dir="ltr">They dig into signal loss, why traditional identifiers no longer work, and why most clean rooms weren't built for TV workflows in the first place. Heaton explains how Tatari's Vault was designed to support privacy-first infrastructure that works across publishers and advertisers. No double-counting or black boxes.</p> <p dir="ltr">If you're trying to measure TV performance in an ad tech world with fewer signals and higher expectations, this conversation is for you.</p> <p> </p>

Episode thumbnail for Beyond Keywords: Seedtag's Neuro-Contextual Play

December 19, 2025

Beyond Keywords: Seedtag's Neuro-Contextual Play

<p data-start="429" data-end="716">On this episode of <span class= "whitespace-normal">Inside the Stack</span>, we sit down with <strong data-start="505" data-end="546"><span class= "whitespace-normal">Brian Gleason</span></strong>, CEO of <strong data-start="555" data-end="596"><span class= "whitespace-normal">Seedtag</span></strong>, to talk about the future of contextual advertising.</p> <p data-start="718" data-end="1147">We dig into neuro-contextual advertising, how Seedtag's AI understands tone, emotion, and environment across web and CTV, and why the industry needs to move from relevance to resonance.</p> <p data-start="718" data-end="1147">We also unpack what this shift means for brands chasing impact, agencies planning in a privacy-first world, and publishers seeking to have their quality content rewarded again.</p> <p data-start="1149" data-end="1239">The future of contextual is less about targeting people and more about what content surrounds an ad and how it makes people feel.</p>

8 total episodes available

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Frequently asked questions

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What is Inside the Stack?

An AdExchanger podcast featuring interviews with leaders in ad tech.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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