EP 37 - Inside the Mind of a Content Marketer with Aisha Owolabi
We're joined byAisha Owolabi (www.linkedin.com/in/sheistheaisha), a seasoned content marketer at Photoroom and founder of the Smarketers Hub, a community for Africa's brightest marketing minds to connect and grow.Aisha discusses the importance of balancing efficiency with creativity in marketing, how content marketing is changing, and the significance of user research preceding any content strategy. She introduces her book, Inside the Marketer's Room, which compiles insights from marketing leaders worldwide. Here’s what you’ll learn in this episode:📈 Understanding the crucial role of your audience's problems in marketing.🧠 How AI is transforming content creation in the next decade.🌍 What diversification of content formats means for modern marketers.You can reach Aisha at:- LinkedIn:www.linkedin.com/in/sheistheaisha (www.linkedin.com/in/sheistheaisha)- Instagram:https://www.instagram.com/sheistheaisha (https://www.instagram.com/sheistheaisha)- X -https://x.com/sheistheaisha (https://x.com/sheistheaisha)Follow us:X (Twitter):https://x.com/insidethetechos/ (https://x.com/insidethetechos/)Instagram:https://www.instagram.com/insidethetechos/ (https://www.instagram.com/insidethetechos/)You can subscribe to our newsletter athttps://insidethetechosystem.kit.com/ (https://insidethetechosystem.kit.com/)
20 Dec 2024
The Holiday Episode: 2024 Rewind & Listener Q&A
Hosts Rachel & Michael reflect on their favorite moments from 2024, share gratitude, and answer listener questions, providing actionable insights for personal growth and community building.
4 Dec 2024
EP 36 - The Founder's Experience: Innovating in Africa’s FinTech Space; Challenges and Opportunities w/ Ifelade Ayodele (CEO of Blaaiz)
Ifelade Ayodele, CEO of Blaaiz, shares insights on innovating in Africa's FinTech space, overcoming challenges, and the future outlook for African founders in raising capital.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,923
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
29 ratings
Podcast Authority Score: 65 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
63
Social presence
91
YouTube
74
Engagement
51
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