We look at the Bridal Fashion industry from the retail point of view. Our content is focused on the world of specialty Wedding Boutiques and the entrepreneurs who lead the industry. We learn about the retail Bridal business from boutique owners, in-store sales consultants, dress designers, wholesalers and other retail business experts all across America. If Wedding fashion is your business, you'll want to be in conversation. If you're a bride-to-be, you'll find helpful information to make your special day a dream come true.
Bridal Shop owner Natalie Lester of Wedding Belles Bridal Boutique in Gilbert, Arizona joins us to discuss her retail wedding fashion business. Natalie is a true entrepreneur who says being in business with her husband is living the dream! She describes the bride’s shopping experience in her store and gives some words of advice for new entrepreneurs starting out in the wedding and bridal fashion retail world. Steve tell us why nothing happens unless someone sales something. Brenda says be authentic to enroll your customers. Get more information on our Episode 4 Show Notes page at InsideTheWedding.com.
13 May 2020
Magic Words for Marketing
Andrea Romero, founder of Sakura Marketing in Los Angeles, California, teaches bridal store owners how to communicate with brides and other wedding customers while in the thick of the retail shutdown caused by the Corona pandemic. Andrea says it's never a bad time for entrepreneurs to market so don't be afraid. She says your customers want to hear from you and your business. Reaching out to your clients keeps your boutique at the top of their minds and shows shoppers that you're a stable company, according to Andrea. Then, Brenda inspires us with a powerful call to action. Visit out Show Notes page at InsideTheWedding.Com for more information.
13 May 2020
A First Time for Everything
Entrepreneur Evana Hulsey, owner of Bow Ties Bridal shop in Las Vegas, Nevada tells us about the wedding fashion business in the Covid - 19 era. We listen in as she leads a bride through a virtual wedding gown viewing experience. Evana talks about the future of brick and mortar retail, and she describes her store's application process applying for the Payroll Protection Program administered by the Small Business Association. Brenda closes the show with some motivational words. Find more information on our Show Notes Page at InsideTheWedding.com
13 May 2020
Inside The Wedding Podcast Preview
You can expect three things from Inside The Wedding Podcast: information, inspiration, and innovation. Find out more about our show at InsideTheWedding.Com.
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