Insight China

About Insight China

Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, an award-winning Chinese digital marketing agency. Features discussions on the latest trends in China, interviews with Chinese marketing experts, and China news updates. Connect with us on Linkedin, Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun.

Publisher

Jimmy Robinson

Category

business · business · business

Language

en

Explicit

No

First episode

3 Sept 2019

Latest episode

22 Apr 2024

Latest episodes

13 episodes in the feed.

1. 

   22 Apr 2024

   Episode 13 - Is the China market dead...

   We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this episode dives deep into the complexities of China's economic environment post-COVID. Featuring discussions on major brands like Estee Lauder and KFC, and how they've adapted (or failed to adapt) to the shifting Chinese consumer landscape, the episode sheds light on what really influences success in the Chinese market today. Join us as we explore the narratives surrounding foreign investment downturns and unveil the real stories behind brand strategies in China. We'll discuss the importance of abandoning established market egos and embracing innovative, localized marketing strategies. The episode also delves into the new consumer protection laws in China, aiming to increase transparency and fairness in online transactions. Don’t miss our new FAQ segment where Jimmy addresses common misconceptions about marketing in China, including the strategic use of brand names and the impact of foreign brand perception on Chinese consumers. Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

2. 

   31 Aug 2023

   Episode 12 - Sustainability and Marketing in China

   We delve into the complex landscape of sustainability marketing in China for 2023. Drawing from expert insights presented at Cannes Lions, we dissect the Chinese consumer's growing affinity for sustainable practices and products. We examine the transformative role of technology—such as AI and big data—in driving sustainable initiatives. Case studies from Adidas and Alibaba shed light on how brands successfully blend business objectives with environmental responsibility. If you're intrigued by China's burgeoning green market, this episode is a must-listen. Available on all major platforms, subscribe now to stay abreast of the intersection of sustainability and marketing in China. Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

3. 

   13 Jun 2023

   Episode 11 - Misconceptions around Marketing in China

   In this special interview edition, we unpack misconceptions about marketing in China, a market ripe with opportunity yet often misunderstood. Explore diverse consumer segments, the need for strategic localisation, and whether China really is still just all about WeChat. Join us as we navigate the complexities of marketing in the world's second-largest economy. Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

4. 

   26 Apr 2023

   Episode 10 - Navigating Social Listening in China

   In this episode, we explore the challenges of social listening in China, the exciting rise of AI integration in Chinese tech companies, and the impact of "revenge tourism" on the nation's travel industry. Join us as we uncover strategies to harness social media insights and stay ahead in the competitive Chinese market. Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

5. 

   21 Mar 2023

   Episode 9 - China’s ChatGPT attempt

   ChatGPT is already changing whole industries, but how will China's entry into this new AI world change things going forward, and who are the leading players in China? We explore Baidu's recently launched ERNIE bot, a look at some of the key news stories from China's recent two sessions, and what is Temu? We even asked ChatGPT to write part of our podcast for us, listen to see how you think ChatGPT did. Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

6. 

   21 Feb 2023

   Episode 8 - China’s post-Covid tourism rebound

   This podcast episode explores the surge in Chinese tourism post-Covid and how companies and brands must prepare for the changes in Chinese travellers' habits since the pandemic. The episode discusses the importance of thinking digitally and targeting Chinese tourists via online platforms and creative social media strategies. Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

7. 

   30 Jan 2023

   Episode 7 - The Education Edition

   Studying abroad: China’s outbound international education sector after 3 years of Covid -19. The past several years have seen a dramatic shift in the global landscape of outbound international education, with China being one of the countries at the forefront of this movement. In 2018, Chinese students accounted for over 40% of all foreign enrolments worldwide – an impressive figure considering that just three decades ago, only about 5%. What does 2023 and beyond hold for overseas Chinese students? Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

8. 

   22 Sept 2020

   Episode 6 - The COVID interview

   We interview with a previous Chinese Marketing Agency CEO, who has worked with some of the biggest brands in the world and now consults with brands on China market entry. An episode not to be missed if looking to understand how COVID has been impacting brands looking to enter China. Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

9. 

   3 Jun 2020

   Episode 5 - Inside the world of a KOL

   We interview a Chinese influencer with over 1 million followers and get an inside look at how the KOL world works in China. There are useful tips and insights that really expose just how to work with influencers in China. Ever wondered what the difference is between a KOL and a KOC, listen to find out! www.pingpongdigital.com Support the show (https://www.patreon.com/syskcm) (https://www.patreon.com/syskcm) Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

10. 

    20 Apr 2020

    Episode 4 - Experts discuss Chinese marketing trends 2020

    What happens when you combine 2 industry leaders in Chinese marketing? A lot of amazing useful insights! In this episode, we discuss emerging trends in the Chinese marketing space and things to look out for in 2020. Ever wanted to hear a casual chat between industry leaders? Well, nows your chance! www.pingpongdigital.com Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

11. 

    24 Mar 2020

    Episode 3 - The Coronavirus edition

    Coronavirus also known as Covid-19, a word that has come from nowhere to probably the word that will define 2020. In this episode we will talk about the story of coronavirus and it's impact on businesses in the China and the West, and we will interview the Royal Mail on the amazing work they have been doing during this time. www.pingpongdigital.com Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

12. 

    5 Nov 2019

    Episode 2 - Chinese Millennials

    Millennial, a term we are all very familiar with, but in this episode we will explore how the term millennial applies to Chinese, and more importantly answer the question of what a Chinese millennial looks like. We will also speak to one of PingPong Digitals’ Chinese marketing experts. www.pingpongdigital.com Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

13. 

    3 Sept 2019

    Episode 1 - Done & Gone

    In this episode, we explore D&G and their disastrous ad campaign that caused the brand to face a huge backlash from Chinese consumers, something they are still trying to recover from. We will walk through a timeline of events and summarise with how we can try to avoid recreating a situation like this. Chinese marketing is a difficult area to navigate and we want to offer a greater level of guidance for you and your brand. Support the Show. (https://www.patreon.com/syskcm) Insight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com (http://www.pingpongdigital.com/). Music by Zhun. Written and hosted by Jimmy Robinson.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

1 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.