An Ipsos UU podcast that explores emerging trends, budding innovations and creative ways to get closer to real people in real life. Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists.
Hosted by April Jeffries, Global President of Observation, and Emma Grand, Global Lead of Curation.
April talks to Jacquie Matthews, Global CEO of Ipsos UU and Rollo McIntyre, Head of Innovation on their new narrative The Power of One Through The Power of Many, that highlights the critical importance of the individual story, how to push its initial insight through the lens of a myriad of perspectives and refine it to influence and initiate big change.
1 Sept 2021
Evolving the Culture of Gender with Radhecka Roy and Sue Phillips
In this episode, we explore what it means to be a woman in 2021 and how womanhood is shaped by both a culture of gender and the larger social culture. We discuss implications for empowerment and gender balance for both brands and the workplace, and what emerging gender assets companies can tap into to move the needle.
Our experts are Radhecka Roy, Ipsos’ Global Service Leader of Strategic Curation and Cultural Transferability, and author of a new Ipsos study, Being Women: Moving from Equality to Freedom, A Cultural Perspective of Femininity & Empowerment in China, France and USA; and Sue Phillips, Ipsos’ Global Insights for Impact Lead and Head of our Global Gender Balance Network.
29 Mar 2021
Listening to Unheard Voices with Luciana Obniski
April interviews Luciana Obniski, our UU Head Curator from Brazil, and discusses the importance of hearing from all voices when doing research, especially those that typically fall outside of the margins. Too often, important voices are overlooked and unseen among our blind spots or drowned out by the masses. And often its the "small" voice that can initiate the biggest change.
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