Hosted by Atrium CEO Chris Heineken, Insight Track highlights today’s leading industry and technology experts. Listen to discussions around current market trends in analytics and AI, planning for the future, and how businesses can get more value out of their technology investments now and evolve to become data-driven.
The Potential of Generative AI for Sales and Marketing
Einstein GPT, Tableau GPT, ChatGPT... Generative AI has emerged in the market with incredible buzz. But what are the real use cases and tactical approaches companies can take advantage of and employ right now? How can they plan for an increasingly AI-supercharged future? Latané Conant, Chief Market Officer at 6sense, discusses the real-world power of generative AI that sales and marketing can leverage to improve productivity, boost personalization, see measurable wins, and keep ahead of the competition.
4 Jan 2023
Depth is Our Story: Communications and Media Innovation at Salesforce
Is CDP the new CRM? Christopher Dean, a CMT leader at Salesforce, discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core Salesforce capabilities with communications and media industry-specific capabilities, a powerful focus on monetization for subscriber and ad sales customers, and doing more to deliver on the promise of Customer 360.
7 Nov 2022
Reaching Data Nirvana Through Centralization and Improved Access
With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming, a sales leader at Snowflake, discusses the nirvana achievement of centralized data to create meaningful outcomes, the power of communication and storytelling across internal teams to bolster collaboration and buy-in, and trends around further simplification of data sharing for long-term adaptability and success.
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