by Sylvestre and Co.
On Insightful Inspiration, Isabelle Landreville chats with the mosaic of brilliant individuals that help shape the insights industry. Join us and subscribe to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry. Insightful Inspiration is brought to you by Sylvestre & Co., an award-winning agile qualitative research agency with global reach for five decades. Learn more: https://www.sylvestreco.com/about-us
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Publishing Since
8/22/2023
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July 2, 2026
<p>This week on Insightful Inspiration, host Isabelle Landreville is joined by Allison Howitt, Director of Nutrition Insights & Analytics at Mead Johnson Nutrition. </p><p>After a decade apiece at Unilever and at Mead Johnson, it’s clear that Allison is the kind of insights leader who knows not just when an insight has truly landed, but when the business is ready for it. She also prizes collaboration, whether it’s with her own dynamic team or across Mead Johnson’s many global stakeholders. </p><p>Importantly, Allison has helped steer teams through crises and opportunities alike: moments when business priorities and customer priorities appear at odds. The insights leader is the voice of the customer, but what happens when the business is forced to listen selectively? </p><p>Together, Isabelle and Allison discuss: </p><ul><li><p>When business realities force insights to take a backseat </p></li></ul><ul><li><p>How to set insights teams and stakeholders up for success (when they’re tasked with doing more with less) </p></li></ul><ul><li><p>What it means to be a “firestarter” as an insights leader </p></li></ul><p>Plus several revealing stories that show how insights leaders can make a case for prioritizing research when it matters most, even if other stakeholders can't see it right away.</p>
July 2, 2026
<p>This week on Insightful Inspiration, host Isabelle Landreville is joined by John Rocco, Chief Brand Officer at Scotiabank, one of Canada’s Big Five banks. With over three decades of brand-building across retail, insurance, and financial services — from Loblaw to Target to Sonett and now Scotiabank — John has led some of the most defining brand moments in Canadian marketing history. He's a storyteller at heart, and someone who has spent his career proving that the best brand decisions are grounded in deep human understanding. This conversation centers on what marketers are not only adapting to, but building towards — and how insights partners can help them set a new paradigm for marketing leadership. </p><p>Together, John and Isabelle explore:• How marketers’ core skills and responsibilities have changed — and stayed the same• The role of insights in marketers’ work today: what marketers need from insights leaders, how that has changed, and what quality looks like• Where trust matters most in the insights process, and how to earn itThat last is key for all brands, but especially brands like Scotiabank. When your customers’ earnings, savings, and investments are the business, the chain of trust runs all the way from the customer to the CEO. This episode is about keeping it strong for years to come.</p>
May 19, 2026
<p>This week on Insightful Inspiration, host Isabelle Landreville is joined by Kai Fuentes, President and Founder of Ebony Marketing Systems: a multilingual, multicultural market research firm dedicated to the needs of minority communities throughout the US. </p><p>With over 20 years in insights, Kai has built a career around the groups that the industry has historically struggled to reach, earning her the distinction of laureate of the Insights Association for her contributions to the profession.</p><p>Multicultural research sits at the heart of what Isabelle and her team do at Sylvestre & Co, as does listening. That shared foundation makes this conversation especially rich. But so do the big differences in what multicultural research looks like between these two regions, from the language-based biculturalism of Quebec, to the layered racial diversity of the US. Together, Isabelle and Kai explore:</p><ul><li><p>What inspired Kai to leave consumer research and build a firm centered entirely on underserved communities, and the challenges she set out to solve</p></li><li><p>Why qualitative research has historically struggled to recruit participants from communities of color, and what research looks like when it reaches them</p></li><li><p>The biggest language challenges facing clients working across multicultural markets: what's been cracked, and what's still unsolved</p></li><li><p>What fieldwork looks like in real-world, cross-cultural settings, including extensive work within the transit systems of the Northeastern US and Canada</p></li><li><p>Where traditional qual methodologies succeed in capturing multicultural nuance, and where they fall short</p></li></ul><p>Qual is about getting the right people in the room — and listening to them. How do you earn the trust of communities that have long been overlooked, and what does it mean to hear people who haven’t had the chance to share their perspectives? This conversation explores what it takes to do both.</p>
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On Insightful Inspiration, Isabelle Landreville chats with the mosaic of brilliant individuals that help shape the insights industry.
Join us and subscribe to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry.
Insightful Inspiration is brought to you by Sylvestre & Co., an award-winning agile qualitative research agency with global reach for five decades.
Learn more: https://www.sylvestreco.com/about-us
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