On Insightful Inspiration, Isabelle Landreville chats with the mosaic of brilliant individuals that help shape the insights industry.
Join us and subscribe to listen to our guests’ insightful inspiration and hear what drives them and how they get inspired to be successful in the insights industry.
Insightful Inspiration is brought to you by Sylvestre & Co., an award-winning agile qualitative research agency with global reach for five decades.
Learn more: https://www.sylvestreco.com/about-us
Data keeps multiplying, but the most valuable consumer insights still come from the moments marketers stop analyzing and start observing. That means getting face-to-face with the people they call their consumers.
As a marketing leader whose career spans some of Canada's most iconic brands (Bimbo, Labatt), Mike Bascom has a rare firsthand view of what makes the marketing-insights partnership work. Together, he and Isabelle Landreville discuss:
Why a world of data can still leave you missing your most important consumer insight, and where the best ones come from
How Mike's use of insights evolved from validating ides to improving them
Stories and learnings from big launches across some of Canada’s most recognized brands
26 Aug 2026
What Business Owners Offer the Research Industry with Katrina Noelle
This week on Insightful Inspiration, host Isabelle Landreville is joined by Katrina Noelle, founder of KNow Research and co-chair of IA Ignite, a gathering of entrepreneurs in the insights field.
At this year's IA Ignite, Katrina pointed out that small- to mid-sized research firms own a larger market share than the major players. In other words, these are the firms that are driving the industry. So what do they offer that's different from the big names?
On this episode, Isabelle and Katrina discuss what happens when the researcher is present for both the sale of the project and its execution, how smaller firms stay agile (with and without AI) and what that means for each project, and how founders, CEOs, and entrepreneurs operate differently in the research industry.
28 Jul 2026
37: Building Creative Safety Through Insights with Jon Crowley (FUSE Create)
This week on Insightful Inspiration, host Isabelle Landreville is joined by Jon Crowley, Head of Strategy at FUSE Create.
Jon’s career in strategy spans accounts as large as Rogers and Home Depot. He also helped shape consumer perception of McDonald’s with his work on McCafé. As an agency lead, he uses insights to anchor pitches and supercharge his creative teams.
He’s also a bold thinker and a dynamic speaker who deftly manages and advocates for several stakeholders at once from project to project, even as the ad business continues to evolve.
On today's episode, Isabelle and Jon discuss:
How the role of insights has changed within the agency ecosystem
How insights can create trust and safety for a creative team (instead of being a gatekeeper)
And what the ad business could use more of today amid all the evolution and change
This episode imagines a world where creatives are inspired, not intimidated, by insights. It’s closer than you think!
Contact Insightful Inspiration
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Insightful Inspiration?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
