The podcast that helps MSPs get ahead. Join Brendan Ritchie each week to hear the latest news, insights, and opinions that matter to people working in Managed Service Providers (MSPs) and telcos in Australia and New Zealand. Insights as a Service is the podcast that pulls together the key industry talking points and combines them with real world experiences shared by industry leaders to deliver value to professionals working in tech. Each episode is made possible by the microphones, studio space and people made available by Lightwire, check them out at lightwirebusiness.com
Join Brendan Ritchie and Paul Green from MSP Marketing as they delve into the nuances of modern marketing.
They discuss the undeniable power of niche content, the transformative impact of understanding client trends and frustrations, and the significance of podcasts in today's digital landscape.
They also highlight the importance of commitment and consistency and explore the art of generating standout content.
This episode is packed with insights and strategies.
Tune in for a masterclass in marketing strategy, personal branding, and much more!
Chapters:
00:00:00 - Importance of Marketing in the MSP Sector
00:07:03 - Overwhelming for Techs
00:14:09 - Building Trust and Engagement with MSPs
00:21:20 - Tracking and Eliminating Red Tasks in MSPs
00:28:31 - Product Managers and Marketing Responsibility
00:35:45 - Putting Yourself Out There
00:42:40 - The Commitment and Consistency of Podcasting
00:49:35 - Three-step marketing strategy
00:56:25 - The Challenges of Business Ownership
10 Sept 2023
62 - Mastering Tech Recruitment: Key Strategies for MSP Leaders
In this episode of Insights as a Service, Brendan is joined by Dean Ellis, recruitment manager at Beaumont People.
From global Insights to local benefits, they delve into the latest developments in technology recruitment. Explore market trends, talk about security and career progression in smaller MSPs, tackle salary inflation, and gain insights on employee retention, skills assessment, and customer support.
They also discuss the concept of functional roles in tech and how to make the four-day work week work in your business.
Chapters:
00:00:00 - The Pitfalls of Chasing a Higher Paycheck
00:04:55 - Salary Increases for Software Engineers
00:09:39 - The Security Perception in Smaller MSPs
00:14:24 - Promoting Unskilled Employees in MSPs
00:19:09 - The Importance of Company Culture
00:23:53 - The Impact of Offshoring on the Technology Sector in Australia
00:28:31 - Specialization and Offshoring in the Tech Industry
00:33:11 - Implementing a Four-Day WorkWeek
00:37:48 - Ensuring Customer Satisfaction and Productivity
00:42:30 - Measuring and Increasing Direction
00:46:57 - Effective Communication with Customers
00:51:37 - Value-Added Service and Building Sticky Relationships
27 Aug 2023
61 - The ideal sales team structure
In this episode, Brendan delves deep into the sales universe with James Bergl, the VP Communities & Ecosystem APAC at Pax8.
Learn about striking the right balance in sales leadership, fair compensation, and the art of relationship-based selling.
They touch on the nuances in the tech industry and the essence of financial literacy in sales and unveil the blueprint for success in these challenging economic times.
Chapters:
00:00:00 - Paying Someone What They Are Worth and Building a High-Performance Sales Team
00:05:41 - Incentivising Sales Teams
00:10:51 - Motivation beyond money in sales
00:16:07 - The Importance of Commission Plans in Hiring
00:21:27 - The Importance of Qualified Salespeople
00:26:38 - Building a Sales Pipeline and Social Media Strategy
00:31:54 - The Why, How, and What of Sales in Troubled Economic Times
00:37:27 - The Future of MSP Business Models
00:42:45 - Building Value Compositions for Business Success
Where to find them:
👉Brendan Ritchie https://www.linkedin.com/in/brendanri...
👉James Bergl https://www.linkedin.com/in/jbergl/
Free resources:
👉The NBN Explained: https://www.lightwirebusiness.com/nbn-playbook/?utm_source=youtube&utm_medium=organic-social&utm_campaign=nbn-playbook
👉 B2B Internet Services in NZ: https://www.lightwirebusiness.com/b2b-internet-services-in-nz-guide/?utm_source=youtube&utm_medium=organic-social&utm_campaign=b2b-internet-services-in-NZ
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