Insights from Elsewhere

About Insights from Elsewhere

“Insights from Elsewhere,” is a podcast by Insight Platforms. Hosted by Cynthia Portugal, it digs into the world of research and insights beyond the big markets of North America and Western Europe. There’s a world of innovation in LatAm, Africa, Asia and elsewhere. This podcast brings it the attention it deserves. Tune in to learn about creative ways research and insights professionals are doing research; smart approaches to technology and AI; and clever ways to influence the people back at global HQ.

Publisher

Cynthia Portugal

Category

business

Language

en

Explicit

No

First episode

16 Jun 2025

Latest episode

14 Sept 2026

Latest episodes

23 episodes in the feed.

1. 

   14 Sept 2026

   Episode 23: Mpho Mpofu, Founder of Masutane – SOUTH AFRICA

   Mpho Mpofu, founder of Masutane and author of The Qual African, has more than 20 years of experience in qualitative research across Africa. In this episode, she explains why the idea of “the African market” is too simplistic. Africa spans 54 countries, thousands of languages and very different cultural and consumer contexts. She also shares insights from interviews with 31 African researchers, discusses the pressure on qualitative research budgets and talent, and explains why AI still struggl...

2. 

   31 Aug 2026

   Episode 22: Samantha Loggenberg, Founder of Insights Edge – SOUTH AFRICA

   In this episode, Cynthia talks to Samantha Loggenberg, founder of Insights Edge in South Africa. She has spent more than 30 years doing qualitative research across Africa and more than 40 other countries. Episode Highlights: South Africa is not one market. Samantha explains why sampling and segmentation have to account for race, socioeconomic level, culture and language at the same time, and why treating the country (or the continent) as a single, uniform market is the biggest mistake r...

3. 

   3 Aug 2026

   Episode 21: Dharmendra Jain, Founder of Actnable AI – KENYA

   Africa cannot be understood as a single market research region. In this episode of Insights from Elsewhere, Cynthia Portugal speaks with Dharmendra Jain, from Kenya, founder and CEO of Actnable AI, about the cultural, linguistic, operational and commercial differences shaping market research across African countries. They discuss face-to-face fieldwork, data quality, infrastructure, language diversity and mobile-first consumer behaviours such as WhatsApp communities and social commerce. ...

Who has been a guest on Insights from Elsewhere

Names identified in recent episode analyses. Showing up to five guests.

• Sushma Panchawati
• Nyambura Mambo
• Rosana Martins

Podcast Authority Score: 16 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

32

Social presence

0

YouTube

0

Engagement

0

Contact Insights from Elsewhere

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Insights from Elsewhere