With the focus on automotive this podcast from Berylls by AlixPartners presents the hot topics within the industry. We not only make our insights and studies available as audio versions, but also interview industry experts and leading thinkers about trends, developments and ideas that will shape and change the future.
In this episode of the Berylls by AlixPartners podcast we talk about how automotive marketing and sales are evolving: How to navigate growing electrification und digitalization and shifting customer expectations.
(00:00) Intro and Guests: Arthur Kipferler, Partner & Managing Director; Jonas Wagner, Partner & Managing Director
(01:10) What word describes best the state of automotive sales?
(01:42) Dealers are here to stay!
(03:13) The importance of personal and direct consumer contact
(03:42) The possible impact of AI for sales and marketing
(05:09) Barriers for growing shares of electric vehicles (BEV)
(06:46) Vehicle lifetime as a chance for higher OEM profits
(08:06) Needed structural chance within OEMs setup to match market needs
(09:45) Refocusing as a chance for automotives future sales and marketing
(10:45) Outro
Visit or Berylls.com Website for further infos and reading:
https://www.berylls.com/future-sales-models-hybridization-as-the-new-norm/
https://www.berylls.com/ai-in-automotive-marketing-sales-from-efficiency-lever-to-growth-engine/
https://www.berylls.com/bev-sales-unlocking-private-demand/
https://www.berylls.com/new-profit-pools-strengthening-core-services-through-lifecycle-control/
https://www.berylls.com/rightsizing-sales-organizations-from-cost-cutting-to-capability-building/
8 Dec 2025
Top 25 Zuliefererstudie 2025: Ergebnisse und Einordnung | Berylls Podcast
Wir sprechen über die aktuelle Berylls Studie zu den Top 25 der Zulieferindustrie.
Zulieferer sind erstmalig profitabler als OEMs, obwohl gleichzeitig beide Gruppen rückläufige Umsatzzahlen zu verzeichnen haben.
Was lässt sich daraus für 2025/26 ableiten und wie können sich Zulieferer aufgrund dessen strategisch bestmöglich aufstellen?
Zu Gast sind Stefan Schneeberger, Associate Partner, und Jan-Philipp Schneider, Senior Consultant, beide bei Berylls by AlixPartners.
Auf unserem YouTube Kanal findet ihr weitere Videoinhalte zum Thema: [The presentation of the TOP 25 Supplier Study 2025](https://youtu.be/LMLLeYah5Cw?si=PZZncLXiQOCdYKUT)
Diese Podcastepisode wurde aufgezeichnet von Berylls by AlixPartners im Dezember 2025
1 Dec 2025
Autobilzulieferer und Verteidiung: Ploughshares into swords | Berylls Podcast
Wir sprechen über die Überschneidungen und Möglichkeiten der Automobilindustrie im Bereich stetig wachsender Verteidigungsausgaben.
Mit Stefan Schneeberger (Associate Partner) und Christian Leber (Partner)
Weitere Insights finden Sie in unserer Studie: OPPORTUNITIES IN DEFENSE: KEY QUESTIONS FOR NON-DEFENSE PLAYERS: https://www.berylls.com/ploughshares-into-swords/
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