Podcast thumbnail for Inspired Entrepruneurs

Inspired Entrepruneurs

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by Arvind Srinivasan

5 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

For running a DM Agency

Language

🇺🇲

Publishing Since

5/14/2020

1 verified contact email on file for Inspired Entrepruneurs

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Recent Episodes

Episode thumbnail for How to be more energetic while doing business?

April 15, 2021

How to be more energetic while doing business?

<p>Being Passionate is the key</p>

Episode thumbnail for Why is Instagram important for DM?

April 10, 2021

Why is Instagram important for DM?

<p><strong>Instagram Overview</strong></p> <p>• Social networking app. Made for <u>sharing</u> photos and videos from a <u>smartphone</u></p> <p>• Allows <u>quick editing </u>of your photos before uploading</p> <p>• Instagram is a great marketing opportunity for all sorts of businesses, whether you're selling a product or a service.</p> <p>• 700 million monthly <u>active</u> users. 400 million <u>daily </u>active users. 95 million <u>photo uploads </u>daily. 4.2 billion <u>photo likes </u>daily. 80% of Instagram users <u>follow </u>at least 1 business</p> <p><strong>Instagram for Business</strong></p> <p>Consumer Usage: Engagement with brands on Instagram is 10 times higher than <u>Facebook</u>, 54 times higher than <u>Pinterest</u>, and 84 times higher than <u>Twitter</u>.</p> <p>Businesses are spending money on Instagram: Instagram's global <u>mobile ad revenues </u>are expected to close in on nearly<u> $3 billion</u> by the end of 2017. That figure would account for over <u>10% of its parent company Facebook’s revenues</u>.</p> <p>Consumers are purchasing through Instagram: Nearly a third of <u>online shoppers (31%) </u>say they are using social media channels to browse for new items to buy.</p> <p>Consumers trust brands more because they saw them on Instagram: A majority of millennials surveyed – <u>70% – value non-celebrity endorsements</u>, particularly from influencers they consider as peers.</p>

Episode thumbnail for What is SEM (Search Engine Marketing)?

April 5, 2021

What is SEM (Search Engine Marketing)?

<p><strong>Search Engine Marketing (SEM) working</strong></p> <p>There are two ways to look at the process of how Google Ads showcases the results of the brand’s engagement with the customer</p> <p>1. From Platform’s perspective: Auction based approach i.e. based on the money and relevance of the Ad and LP (Landing Page)</p> <p>2. From User’s perspective: Research based approach on what has been the past performance of the Ad i.e. have the users liked the Ad, which means how many times has the Ad been clicked?</p> <p><strong>Google Ads is the best tool for SEM (Search Engine Marketing)</strong></p> <p>SEM is called PPC (Pay Per Click) where, you as the brand / firm pay Google for the Ads shown on it network which comprises of either the Search Network or Display Network</p> <p>Search Network is the page of Google when any Ad shows up&nbsp;</p>

5 total episodes available

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Frequently asked questions

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What is Inspired Entrepruneurs?

For running a DM Agency

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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