Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.

Inspired Marketing
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Podcast Overview
Real experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
Language
🇺🇲
Publishing Since
4/18/2016
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Recent Episodes

March 5, 2025
Inspired Marketing: Newport Healthcare's Victoria Kan on Elevating a High Standard to the Next Level
<p>Victoria Read Kan is the Vice President of Marketing at Newport Healthcare. With the help of Eloqua, she has taken a highly talented marketing team from good to great. This well-oiled machine is now leading the industry with more incoming volume for the business than ever before as well as more sophisticated connections with each lead and engagement point. Victoria shares her experience with utilizing Eloqua to level up an already exceptional team. </p>

May 6, 2024
Inspired Marketing: AT&T's Sangeeta Nayak's on How to Prepare for Setbacks as You Prepare for Success
<p><span style="font-weight: 400;">Sangeeta Nayak is a MarTech Leader and CDP Product Owner at AT&T. Recently, Sangeeta undertook a CDP initiative to better enhance and streamline AT&T’s leads with Eloqua. She shares her journey, her results, and what she wishes she could re-do if given the chance to do it all over again. Sangeeta’s project initiative saw a 20x impact, and she’s very excited to see where it goes as the initiative matures and grows over time.</span></p>

February 19, 2024
Inspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue and Engagement in Sports
<p dir="ltr">Dive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville, the Analytics and Strategy Coordinator at LSU Athletics, as they discuss the transformative impact of Oracle’s Eloqua software on their marketing strategies.</p> <p dir="ltr">Michaela shares her insights on transitioning their client base to Eloqua and the effectiveness of landing pages and invoices. Kaisha highlights how email marketing accounts for a significant share of their tracked revenue streams and her innovative approach to creating unique membership packages. Gabe discusses the importance of timing in fan surveys and the role of analytics in enhancing fan experiences.</p> <p dir="ltr">The panel explores the evolving landscape of sports marketing, including the impact of invoices on season ticket renewals and the significance of Name, Image, and Likeness (NIL) in sponsorships and student-athlete relationships. This episode is a must-listen for anyone interested in how advanced marketing tools like Eloqua can revolutionize communication and revenue generation in the sports industry.</p>
91 total episodes available
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Frequently asked questions
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- What is Inspired Marketing?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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