From two distinct perspectives, Kory Grushka and Samrat Saran talk to luminaries inside and outside the field of Insights to inspire bigger, broader, and more creative thinking that helps you go beyond the job description.
Inspiring Insights
Claim This Podcastby Stories Bureau
9 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
26
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality40
Social0
YouTube0
Engagement27
Podcast Overview
From two distinct perspectives, Kory Grushka and Samrat Saran talk to luminaries inside and outside the field of Insights to inspire bigger, broader, and more creative thinking that helps you go beyond the job description.
Language
🇺🇲
Publishing Since
4/12/2024
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26
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality40
Social0
YouTube0
Engagement27
7
Excellent Areas
0
Good Performance
12
Growth Opportunities
excellent
Episode Length
19 minutes
Performing excellently!
poor
Publishing Consistency
Every 35 days
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Recent Episodes
February 18, 2025
Big Lessons from Big Business
<p>Host Kory Grushka catches up with long-time colleague, Jeremy Bolian, President of Four Peaks Brewing Company. They explore the invaluable lessons Jeremy learned while working at corporate giants, like McKinsey and Anheuser-Busch, in roles spanning from strategy to insights to sales. </p><p>Jeremy recounts how his non-linear career has shaped his approach to business, marketing, and consumer understanding—and how he now applies them at a smaller scale in the craft beer industry at Four Peaks.</p><p>Jeremy breaks down how to get closer to the consumer, why simple and actionable insights matter, and why empathy is the key for successful cross-functional teams.</p><p>What You’ll Learn: </p><p>• The best insights come from being out in the field</p><p>• Insights, marketing, and sales must work together to drive real business change</p><p>• Understanding your customers (and your team) leads to smarter decisions</p><p>• Small businesses must be scrappy with insights </p><p>• Marketing needs to be fun and unexpected </p><p><br></p><p><br></p><p>Jeremy’s Bio:</p><p>Jeremy is the President of Four Peaks Brewing Company. He worked for Anheuser-Busch across a variety of Global Strategy, Marketing Strategy & Insights, and Sales roles. Prior to Anheuser-Busch, Jeremy spent time as a consultant with ZS Associates and McKinsey & Company.</p><p><br></p><p>More from our guest: <a href="https://www.linkedin.com/in/jeremybolian/" rel="noopener noreferrer" target="_blank">Jeremy Bolian</a></p><p><br></p><p><br></p><p>Inspiring Insights is powered by <a href="https://www.storiesbureau.com/" rel="noopener noreferrer" target="_blank">Stories Bureau</a>.</p><p>Connect with us on LinkedIn:</p><p><a href="https://www.linkedin.com/company/12978796/admin/feed/posts/" rel="noopener noreferrer" target="_blank">Stories Bureau</a>, a creative agency focused on B2B marketing and internal corporate storytelling across media </p><p><a href="https://www.linkedin.com/in/kory-grushka-5179573/" rel="noopener noreferrer" target="_blank">Kory Grushka</a>, Founder of Stories Bureau</p><p><a href="https://www.linkedin.com/in/samrat-saran-2b49b43/" rel="noopener noreferrer" target="_blank">Samrat Saran</a>, Head of Client Solutions at Neuro-Insight</p><p><br></p>
December 17, 2024
The Mindset Shift from Gatekeepers to Consultants
<p>The role of insights teams is shifting and it begins with the mindset of industry professionals, says Kendra Speed, Director of Consumer Market Research at LinkedIn. </p><p>Kendra discusses how insights professionals today must possess a diverse portfolio of skills, moving beyond traditional gatekeepers to become forward-thinking consultants. Discover how Kendra fosters a culture of collaboration within her LinkedIn team and across the company, ensuring that insights are not just delivered but are actionable and relevant.</p><p>We delve into the emerging function of foresight within insights teams, emphasizing the need to think about alternative futures and the strategic implications for brands.</p><p>Kendra shares her perspective on integrating AI into market research, highlighting the importance of experimentation and the potential for AI to enhance our capabilities while allowing us to focus on human-centric tasks.</p><p>Tune in for valuable insights that will inspire you to think bigger and push the boundaries of your role in the insights space.</p><p>What You’ll Learn:</p><p>• The need for diverse skills in insights </p><p>• How to shift the mindset of insights professionals </p><p>• Taking a long-term view for teams’ success</p><p>• Foresights as a core function</p><p>• AI integration in insights</p><p><br></p><p><br></p><p>Kendra’s Bio:</p><p>Marketing and strategy leader Kendra Speed excels in steering executive teams toward disruptive innovation. Kendra's collaborations with BET and P&G resulted in groundbreaking insights that fueled the Black Men Love campaign. She played a pivotal role in the foundational understanding that undergirds the national CROWN Act. She has ignited over $2 billion in product and marketing pipelines for brands like Dropbox, Toyota, Olay, and JM Smucker. Currently the global director of consumer insights at LinkedIn, she oversees an international team focused on consumer understanding for LinkedIn Flagship and Premium, Brand, Equity, Trust and Belonging.</p><p><br></p><p>More from our guest: <a href="https://www.linkedin.com/in/kendraspeed/" rel="noopener noreferrer" target="_blank">Kendra Speed</a></p><p><br></p><p><br></p><p>Inspiring Insights is powered by <a href="https://www.storiesbureau.com/" rel="noopener noreferrer" target="_blank">Stories Bureau</a>.</p><p>Connect with us on LinkedIn:</p><p><a href="https://www.linkedin.com/company/12978796/admin/feed/posts/" rel="noopener noreferrer" target="_blank">Stories Bureau</a>, a creative agency focused on B2B marketing and internal corporate storytelling across media </p><p><a href="https://www.linkedin.com/in/kory-grushka-5179573/" rel="noopener noreferrer" target="_blank">Kory Grushka</a>, Founder of Stories Bureau</p><p><a href="https://www.linkedin.com/in/samrat-saran-2b49b43/" rel="noopener noreferrer" target="_blank">Samrat Saran</a>, Head of Client Solutions at Neuro-Insight</p><p><br></p>
October 15, 2024
At the Crossroads of Synergy and Storytelling
<p>This week, Samrat sits down with Todd Sussman, Chief Strategy Officer at FCB New York, to discuss the intersection of creative strategy and data-driven insights. From his early days in CRM strategy to his leadership roles at renowned agencies like Wonderman, Grey, and McCann, and culminating in his current position at FCB, Todd's reflections on the ever-evolving relationship between insights and creative teams offers real insight into how storytelling can bring data to life and influence brand growth.</p><p>What exactly is the importance of creativity, not just as an output but as an essential part of the strategic process? How can organizations harness audience data to drive creative breakthroughs? And how does one balance structure and messiness to foster innovation within teams? All that and more on this episode of Inspiring Insights.</p><p><strong>What You’ll Learn</strong>:</p><ul><li>How to foster better collaboration between creative and insights teams</li><li>The role of storytelling in driving brand strategy</li><li>The balance between data, creativity, and intuition in marketing</li><li>Navigating career transitions in the creative industry</li><li>How FCB applies data creatively to drive brand growth</li></ul><br/><p><strong>Mentioned in this Episode</strong>:</p><ul><li>The Hathaway Eyepatch Campaign</li><li>FCB's work with Microsoft and Budweiser</li></ul><br/><p><strong>About Todd</strong>:</p><p>Todd Sussman is the Chief Strategy Officer at FCB New York, where he leverages his extensive background in CRM, digital strategy, and brand planning to drive creative excellence. Over his career, Todd has worked at top agencies such as Wonderman, Grey, and McCann, collaborating with global clients like Intel, Microsoft, and Diageo. His passion for combining data with creative storytelling has helped transform brands and launch groundbreaking campaigns.</p>
9 total episodes available
Deep-dive analytics for Inspiring Insights
Frequently asked questions
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- What is Inspiring Insights?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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