Welcome to Instant Influence, the podcast that brings you exclusive insights from top digital marketing leaders, revealing the strategies behind their most successful campaigns. Each episode offers the latest trends and practical tips you won't get at conferences. Whether you're a marketer, content creator, or entrepreneur, Instant Influence is your go-to source for inspiration and actionable insights.
Navigating Marketing in the Most Regulated Industry
How can brands engage with customers in a highly regulated industry? What does it take to retain their loyalty and build trust in markets where engagement is traditionally low?How to navigate challenges in a push-driven market, foster transparency, and leverage data and storytelling to drive impact?Discover in this thought-provoking episode of the Instant Influence Podcast!Host:🎙️ Yulia Aslamova — Head of Asia at DRIMGuest:🎙️ Sameer Jain — CVP and Head of D2C Business, Max Life InsuranceAbout the Podcast:Instant Influence is a podcast that reveals the secret strategies of today’s leading brands. Designed by marketers, for marketers, it’s your go-to source for actionable insights, creative inspiration, and expert advice from industry leaders.
7 Jan 2025
Building Brands or Chasing Numbers
How do you balance brand building with performance marketing? How is the creator economy transforming the marketing landscape? And what does it take to turn a product into a beloved brand? Get all the answers in this insightful episode!
Host:
🎙️Yulia Aslamova — Head of Asia at DRIM
Guest:
🎙️Shitiz Dogra — Associate Director at IndiGO, LinkedIn Creator and Marketing Expert
About the Podcast:
Instant Influence is a podcast that reveals the secret strategies of today’s leading brands. Designed by marketers, for marketers, it’s your go-to source for actionable insights, creative inspiration, and expert advice from industry leaders.
🔗 Let’s connect: ya@drim.one
20 Dec 2024
Building Influence on LinkedIn: Hacks, Creativity, Authenticity
Yulia Aslamova hosts Shitiz Dogra, Top 250 LinkedIn Creator, as he shares his journey from startup aspirations to becoming a leading voice in marketing, content creation, and entrepreneurship, revealing authentic influence-building strategies for marketers.
14 Nov 2024
Influencer Advocacy: UGC vs. DVC, Macro vs. Micro-Influencers
Welcome to part 2 of our conversation with Amitkumar Banka, Head of Growth at Swiggy, as we dive into India’s ultra-competitive market, where every rupee counts.
Discover how brands can win the price war and why influencers are key in driving impulse buys.
Is influencer power here to stay, or is it just a phase? Tune in for hot takes and sharp insights!
✉️ Contact us: ya@drim.one
18 Oct 2024
AI Personalization in Marketing: Swiggy’s Vision for the Future | INSTANT INFLUENCE | EP. #2 Pt. 1
Welcome to Instant Influence — the podcast that reveals secret strategies of today’s leading brands.
In this episode, hosted by Yulia Aslamova, Head of Asia at DRIM, we explore AI-driven personalization, growth strategies, and the best tools for research, performance, and branding.
Our special guest, Amitkumar Banka, Head of Growth at Swiggy, shares insights on how Swiggy harnesses its vast database to enhance user experiences and offers his perspective on the future of AI-powered personalization in marketing.
✉️ Contact us: ya@drim.one
26 Sept 2024
Building Long-Term Influencer Partnerships at Domino’s Pizza | INSTANT INFLUENCE | EP. #1
Welcome to Instant Influence — the podcast that reveals secret strategies of today’s leading digital marketing brands.
In this pilot episode, hosted by Yulia Aslamova, Head of Asia at DRIM, we delve into an in-depth exploration of the strategies that drive results for one of the world’s most recognized brands — Domino’s Pizza.
Our special guest, Arif Ehsan, Head of Digital Marketing at Domino's India, shares exclusive insights on validating marketing channels, measuring brand lift, and winning the hearts of Gen Z on social media.
Arif brings valuable expertise on how the brand cultivates long-term partnerships with influencers, ensuring they remain committed advocates over time.
Whether you’re a seasoned marketer or just starting out, this episode is packed with actionable insights you won’t want to miss.
✉️ Contact us: ya@drim.one
📄 Download a sneak peek of our "5 Influencer Marketing Trends for 2025" research and influence your brand's skyrocketing growth: https://drim.one/research?utm_source=conference&utm_medium=presentation (https://drim.one/research?utm_source=conference&utm_medium=presentation)
🔍 Case Studies:
Here’s how Domino’s Pizza doubled in-store visits in just a month: https://drim.one/blog/article/how-dominos-pizza-doubled-in-store-visits-in-just-a-month (https://drim.one/blog/article/how-dominos-pizza-doubled-in-store-visits-in-just-a-month)
How DRIM delivered over ten lakh first orders for Domino’s India through influencer marketing: https://drim.one/blog/article/how-drim-delivered-over-ten-lakh-first-jrders-for-dominos-india (https://drim.one/blog/article/how-drim-delivered-over-ten-lakh-first-jrders-for-dominos-india)
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