Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
The Refugee Advantage: The Intangibles We Overlook
Someone walked away from everything—a home, a business, a name that carried weight—and started from a kitchen with nothing. The question wasn't whether they could rebuild. It was whether anyone would let them try.
Matthew D. Asbell, an intellectual property attorney and host of Intangify, sits down with Dalton T. Sirmans, author of The Refugee Advantage, to explore what the world systematically misses when it treats displacement as loss instead of potential. Sirmans spent years across Nicaragua, the Dominican Republic, and Africa watching small business owners rise from rubble. His nephew launched a staffing agency in Clarkston, Georgia—the most refugee-dense square mile in America—and placed 15,000 people into meaningful work in eight years. The pattern was unmistakable: the people society labeled as burdens were actually engines of growth and resilience.
Asbell, who works directly with foreign-trained lawyers in his own firm and has witnessed their work ethic firsthand, presses on the practical concerns employers raise: language barriers, cultural gaps, the fear of training someone who might leave. Sirmans responds not with ideology but with evidence—the pickle factory that boosted production 30% through wordless training design, the Hadad family who fled Syria and built Peace by Chocolate into a regional powerhouse, young people in Kakuma Refugee Camp earning ten times their monthly aid through digital work. The conversation moves from hiring to investing to buying from refugee-owned businesses to credit access. But one insight runs beneath it all: we've engineered systems that see displacement as emergency, when the evidence shows it produces the adaptability and hunger most of us have forgotten how to access.
About the Guest: Dalton T. Sirmans is the author of The Refugee Advantage and a recognized voice on displacement, entrepreneurship, and economic resilience. His work combines years of fieldwork across multiple continents with real-world case studies of refugee-led business success.
26 Aug 2026
The Artist, the Engineer, and the Intangible That Connects Them
At fifteen, someone left home—not in crisis, but in clarity. They couldn't breathe in the bubble they were born into and needed to know the people their privilege had kept them from. That hunger never stopped. Thirty-six years later, they're still crossing boundaries: into favelas with a camera, into the lives of women whose stories the world had already written off, into the spaces where art becomes an act of resistance.
Fernando Braune is a patent lawyer who has spent decades advising companies across Brazil, but his real fluency runs deeper. He speaks the language of IP law with precision and the language of art with vulnerability—eight published books, continental exhibitions, and a current project that photographs and collects the testimonies of fifteen Black Brazilian women, launching across West Africa and Europe. In this episode of Intangify, listeners discover how someone can hold two seemingly opposing worlds at once, and why the margins often contain more truth than the center.
Matthew D. Asbell met Fernando twenty years ago through a cold email written in broken Portuguese. What began as a professional connection became a friendship that braided two families together across continents, teaching both men that vulnerability—the willingness to be wrong, to leave safety, to step into the unfamiliar—is not weakness. It is the only path to becoming whole.
About the Guest: Fernando Braune is a patent attorney, published author, photographer, and cultural advocate based in Brazil. His work spans intellectual property law, visual art, and community engagement, with exhibitions and publications across South America, Europe, and Africa. His current project centers the narratives and lived experiences of Black Brazilian women.
30 Jul 2026
Terri Morrison Turned Cultural Problems Into a Half-Million Copy Empire
Someone sits down to a meeting expecting a transaction and walks away feeling forgotten. It's not about what was said—it's about what wasn't. In America, we check the time. Everywhere else, they check if you care. This gap has shaped international business for decades, remaining invisible to most people who operate across borders.
Terri Morrison spent four decades noticing what gets lost in translation—not the words, but the entire operating system beneath them. From a Spanish teacher in Texas to the architect of the world's most widely-used guide to cultural competency in business, Morrison has mapped the invisible rules that determine whether a deal closes or a relationship dies. On this episode of Intangify, discover why understanding cultural intelligence isn't academic—it's the difference between connection and distance in every negotiation.
Host Matthew D. Asbell, an international lawyer who navigates these waters daily, brings his own hard-won lessons: the gift you didn't bring, the email you didn't send, the extra time you didn't invest. Together, they explore why the smallest gestures—chopsticks inscribed with a name, a box of New Orleans spices, a junior colleague introduced with authority—become the moments people remember forever.
About the Guest: Terri Morrison is a pioneering cultural competency expert and author whose work has shaped how global professionals understand cross-cultural business communication. With decades of experience bridging international divides, Morrison's frameworks have become foundational to how organizations approach cultural intelligence.
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