Podcast thumbnail for Intangify

by Matthew Asbell

32 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape. Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas. Join us each week to unlock the power of intangibles and make the invisible, invaluable.

Language

🇺🇲

Publishing Since

6/1/2025

1 verified contact email on file for Intangify

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Recent Episodes

Episode thumbnail for 40% of Documents Are Mostly AI—Here's What Writers Found

June 24, 2026

40% of Documents Are Mostly AI—Here's What Writers Found

Someone realized a problem no one else was solving. For fifteen years, they watched fraud happen—credential fraud, academic fraud, people misrepresenting their degrees and test scores and certifications. Then AI arrived, and they saw it immediately: this was going to make the problem exponentially worse. But instead of joining the chorus of people trying to catch cheaters after the fact, they asked a different question: what if writers could simply prove they did the work? Derek Newton is a journalist who spent years covering academic integrity and fraud, and he discovered something unsettling—most AI detection tools don't actually work. Ninety percent of the ones circulating online are intentionally misleading, designed to terrify you into paying for a "fix." So Newton built something different: a system that certifies human authorship at the front end, allowing writers to prove their work is genuinely theirs before questions ever arise. On Intangify, you'll hear why this approach—certification over policing—might be the framework we actually need. Matthew D. Asbell, host and IP attorney, invited Derek Newton into this conversation because it touches something Matthew carries personally: the question of trust in an age when institutions themselves haven't caught up. How do we verify authenticity when the technology is moving faster than the law? This episode explores what proof looks like when everything feels uncertain. About the Guest: Derek Newton is a journalist and researcher focused on academic integrity, fraud prevention, and the intersection of AI with human verification. His work has examined how institutions can build trust in an era of rapid technological change.

Episode thumbnail for Matthew Rubin: How I Accidentally Built A Career I Never Aimed For

May 27, 2026

Matthew Rubin: How I Accidentally Built A Career I Never Aimed For

There's a moment when curiosity wins—when someone stops performing the role they think they're supposed to play and starts following what actually interests them. A path that began with teaching history, then jazz, then music copyrights, each shift guided not by ambition but by listening. By asking the right questions. By refusing to treat a conversation like a checkbox. Matthew Rubin leads business development at Fovea IP, a trademark solutions company operating across 196 jurisdictions worldwide. But the real work—the intangible work that gives Intangify its name—isn't about selling tools. It's about understanding why a brand owner should care about invisible fences, about the difference between what you can find for free and what you actually need to know before you launch. On this episode, discover how education, partnership, and genuine follow-up become the architecture of sustainable business development. Host Matthew D. Asbell brings his own musician's ear to this conversation—two people who understand that alignment, harmony, and active listening aren't metaphors borrowed from music, but the foundation of real work. Asbell has watched Rubin show up to law classes year after year, teaching intellectual property out of genuine curiosity about what his students will discover, expecting nothing but the chance to be part of their education. About the Guest: Matthew Rubin is Director of Business Development at Fovea IP, a global trademark solutions provider. With expertise spanning intellectual property strategy, brand protection, and business development across nearly 200 jurisdictions, Rubin brings a educator's mindset to complex trademark and IP challenges. His approach blends strategic thinking with a commitment to genuine partnership and long-term client success.

Episode thumbnail for The Idea Nobody Forced: How Brian Built an Invention Empire

May 13, 2026

The Idea Nobody Forced: How Brian Built an Invention Empire

A man sits at his desk surrounded by twenty years of artifacts—a pigskin football, a light-up yo-yo, a bag sealer that became something bigger. He talks about the moment a twist tie annoyed him enough to change it, and how that moment almost passed. How moments always pass. There's a difference between watching and noticing, between seeing something broken and deciding to fix it. This is what happens when someone decides. Brian Fried has spent two decades helping inventors move from noticing to knowing. With 15 patents and products that made it from garage to QVC shelves, he's learned that most ideas fail not because they're bad, but because people skip the right questions first. In this episode of Intangify, he walks through those questions—the searches people avoid, the professional help they fear, the business decisions they confuse with emotion. He also reveals what he's building now: an AI platform created in frustration, finished in 25 hours, designed to give inventors the clarity he wishes he'd had at the start. Host Matthew D. Asbell knows this pull firsthand. Years ago, he called a New York radio show with a parking-spot app idea, only to watch someone else build it three years later. That *woulda-coulda-shoulda* feeling never left. Now, listening to Brian describe the steps that separate dreamers from builders, Matthew recognizes the exact moment he needed help and never found it. This conversation is the map for those moments. About the Guest: Brian Fried is an inventor, patent holder, and entrepreneur who has guided countless innovators through the critical early stages of product development. With 15 patents to his name and extensive experience bringing products to market, he brings both practical wisdom and a genuine commitment to helping others avoid the costly mistakes that derail most ideas.

32 total episodes available

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What is Intangify?

Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.

Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.

Join us each week to unlock the power of intangibles and make the invisible, invaluable.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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