Intelligent Artifice: become a 10X performance marketer

About Intelligent Artifice: become a 10X performance marketer

Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer. Intelligent Artifice explores the cutting edge of the intersection of AI, creatives and performance marketing. Every week, we deconstruct the ad systems behind high-performing advertisers using our in-house semantic analysis system, BruteForce AI , or we sit down with top operators redefining how advertising gets done in a Gen AI world. Whether you’re scaling user acquisition, leading a creative team, or building a creative engine with AI, this podcast is your unfair advantage. Intelligent Artifice is hosted by me, Shamanth Rao, the founder and CEO of the boutique growth marketing agency Rocketship HQ. Find out more: Work with us: rocketshiphq.com (ideal for advertisers spending $50k+/month on paid social) Website: IntelligentArtifice.net Intelligent Artifice newsletter: https://intelligentartifice.kit.com/

Publisher

Shamanth Rao

Category

business

Language

en

Explicit

No

First episode

26 Jun 2025

Latest episode

5 Mar 2026

Latest episodes

27 episodes in the feed.

1. 

   5 Mar 2026

   I Roasted Headway's $400mm Ad Creative Strategy. 730 Ads, 3 Blind Spots.

   Headway is one of the leading subscription apps in the world: and they run a LOT of ads. I pulled 730 of their display ads and broke them down by angle, format, and messaging to find the patterns behind their scale. Three things stood out: format fatigue, non-human copy, and a massive untapped content goldmine. In this video, I break down how they could 2x their creative velocity without sacrificing performance, by diversifying formats, humanizing the tone, and leveraging the actual insights ...

2. 

   3 Mar 2026

   3 Ad Tricks from Apple’s App of the Year Finalist(Steal These)

   Ladder was a finalist for Apple's App of the Year in 2025: and they run a LOT of ads. I pulled 60+ of their video ads and ran them through our AI analysis tool, BruteForce, to find the patterns that actually drive conversions. Three things stood out: and none of them are limited to fitness apps. In this video, I break down their calendar date anchoring strategy, their identity-level promise framework, and how they match gendered creative to gendered landing pages across the entire funnel. If ...

3. 

   10 Feb 2026

   I studied 70 ads to deconstruct Duolingo’s 500M-download ad engine

   In this episode, we break down the ad strategy behind Duolingo, the world’s most downloaded language-learning app with over 500 million downloads. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 70 top-performing Duolingo ads to uncover how the brand combines humor, habit-building, and aspiration-driven storytelling to create ads that feel effortless, yet convert at massive scale. From guilt-powered streak culture and playful mascot-led pressure to travel fantasies an...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

4,401

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

90

Social presence

0

YouTube

68

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.