Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
Intentional Advertising Mastercast
Claim This Podcastby Adam Sugihto
10 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇦🇺
Podcast Overview
Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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🇺🇲
Publishing Since
2/26/2020
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Recent Episodes
May 4, 2020
10. Google Analytics in the time of Coronavirus // Co-Vids Episode 2
<p>In our second episode of Co-Vids, Damion Brown of Data Runs Deep shares how the Coronavirus has affected people's online behavior and what we should be looking at inside Google Analytics now to pivot to these changes.</p> <p>--</p> <p>Click here if you missed what we covered in Episode 1 of our Co-Vids 👉 <a href="https://www.youtube.com/watch?v=aegaa-I1ELk">https://youtu.be/aegaa-I1ELk</a></p> <p>--</p> <p>Follow us on</p> <p>LinkedIn: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Flinkedin&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description" rel="ugc noopener noreferrer" target="_blank">https://intnt.nl/linkedin</a></p> <p>Facebook: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Ffacebook&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description" rel="ugc noopener noreferrer" target="_blank">https://intnt.nl/facebook</a></p> <p>--</p> <p>✍️ Intentional blog: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Fblog&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description" rel="ugc noopener noreferrer" target="_blank">https://intnt.nl/blog</a></p> <p>Need help with your Online Ads? Visit our website: <a href="https://www.youtube.com/redirect?q=http%3A%2F%2Fintnt.nl%2Fhello&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description" rel="ugc noopener noreferrer" target="_blank">http://intnt.nl/hello</a></p> <p>--</p> <p>Guest: Damion Brown </p> <p>Host: Adam Sugihto </p> <p>Social Team: Jimmy B </p> <p>Music: Jazz Mango: Joey Pecoraro </p> <p>Typefaces: Helvetica Neue </p> <p>Team: Intentional Agency, Melbourne, Australia</p>
April 14, 2020
09. Advertising in the time of Coronavirus: Week 4
<p>Another week in lockdown but potentially the first sign of stabilization in the market with both consumers and business potentially thanks to the Australian government Stimulus packages. What has happened with online advertising in the last 7 days? What have Brands done globally in these last 7 days? How can Brands respond in these next 7 days? We'll cover these questions and more. </p> <p>--</p> <p>Links:</p> <ul> <li>Advertising during the time of Coronavirus: Video 1 <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Fyoutube-covid19&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://intnt.nl/youtube-covid19</strong></a>*<br> </li> <li>Glimpse Trends <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fmeetglimpse.com%2F&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://meetglimpse.com/</strong></a></li> </ul> <p>--</p> <p>Follow us on</p> <p>LinkedIn: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Flinkedin&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://intnt.nl/linkedin</strong></a></p> <p>Facebook: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Ffacebook&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://intnt.nl/facebook</strong></a></p> <p>--</p> <p>✍️ Intentional blog: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Fblog&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://intnt.nl/blog</strong></a></p> <p>Need help with your Online Ads? Visit our website: <a href="https://www.youtube.com/redirect?q=http%3A%2F%2Fintnt.nl%2Fhello&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>http://intnt.nl/hello</strong></a></p> <p>--</p> <p>Hosts: Chris Fraser & Adam Sugihto</p> <p>Social Team: Jimmy B</p> <p>Typefaces: Helvetica Neue</p> <p>Team: Intentional Agency, Melbourne, Australia</p>
April 14, 2020
08. Advertising in the time of Coronavirus: Week 3
<p>Another 7 days, another more stringent Stage of lockdowns but balanced with the Australian government digging deeper to offer Stimulus packages for Employers and therefore keep Employees in jobs. What further effect has this had on online advertising in the last 7 days? What have Brands done globally in these last 7 days? How can Brands respond in these next 7 days?</p> <p>--</p> <p>Links:</p> <ul> <li>Advertising during the time of Coronavirus: Video 1 <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Fyoutube-covid19&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://intnt.nl/youtube-covid19</strong></a>*</li> <li>Glimpse Trends <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fmeetglimpse.com%2F&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://meetglimpse.com/</strong></a></li> </ul> <p>--</p> <p>Follow us on</p> <p>LinkedIn: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Flinkedin&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://intnt.nl/linkedin</strong></a></p> <p>Facebook: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Ffacebook&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://intnt.nl/facebook</strong></a></p> <p>--</p> <p>✍️ Intentional blog: <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fintnt.nl%2Fblog&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>https://intnt.nl/blog</strong></a></p> <p>Need help with your Online Ads? Visit our website: <a href="https://www.youtube.com/redirect?q=http%3A%2F%2Fintnt.nl%2Fhello&v=CN5S3Pyf378&redir_token=kfT81VM0wrqb8Igr3BX86MlCWL58MTU4NTk4NjkzNEAxNTg1OTAwNTM0&event=video_description"><strong>http://intnt.nl/hello</strong></a></p> <p>--</p> <p>Hosts: Chris Fraser & Adam Sugihto</p> <p>Social Team: Jimmy B</p> <p>Typefaces: Helvetica Neue</p> <p>Team: Intentional Agency, Melbourne, Australia</p>
10 total episodes available
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This podcast updates daily.
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