International Corner is the podcast that helps you open and thrive in foreign markets!
I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.
A bit about me :
After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.
Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;)
Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux (https://www.linkedin.com/in/tiphaineleroux/)
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Ep #54 - Translation Isn’t Localization: How to Crack Germany
Germany is a huge opportunity for international companies — but what works in France, the UK or the US doesn’t necessarily work there.
In this episode, Juliette Santos (https://www.linkedin.com/in/juliette-s-770269b4/) shares practical lessons from helping companies expand into Germany and across Europe, with examples from JobTeaser, Partoo and Naboo.
We discuss:
Why Germany can take time to crack — and why Juliette’s “three-year” experience of building the market is very different from the 3–6 month expectations many companies have.
Why localization goes far beyond translation — from your brand name and product vocabulary to your website, SEO and sales messaging.
How to build the right foundation before prospecting — and the hidden problems that can create months of pain later.
Why being on the ground matters — when to hire locally, when to stay remote, and why face-to-face relationships can make a difference.
What German buyers really want to see — less self-promotion, more evidence, relevance and proof.
Why you should always underpromise and overdeliver — and what happens when your claims don’t match reality.
Juliette’s outbound “secret recipe” — she shares the email + call sequence she used at JobTeaser, including the surprisingly effective breakup email.
The sales mistake Juliette learned from the hard way: never create fake deadlines or artificial pressure with German buyers.
A candid conversation packed with real examples, mistakes and practical lessons for founders and sales leaders looking to make Germany their next international market
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19 May 2026
Ep #53 - From Market Expansion to Ecosystem Expansion: Rethinking International Growth Through M&A
From Market Expansion to Ecosystem Expansion: Rethinking International Growth Through M&A
When companies think about international expansion, the default playbook is clear: enter new markets, open new offices, acquire local players.
But what if that’s no longer the smartest move?
In this episode, Erlend Mohus (https://www.linkedin.com/in/erlend-mohus/), Chief Strategy and Acquisition Officer at SuperOffice shares a radically different approach: using M&A not to expand geographically, but to strengthen your position where you already win.
After years of acquisitions across Europe, SuperOffice made a strategic shift—from entering new countries to building a powerful product ecosystem around their core CRM.
Instead of buying competitors, they acquire complementary solutions and turn integration into a real competitive advantage.
What you'll learn
Why expanding internationally doesn’t always mean entering new markets
How to shift from a “portfolio of products” to a true ecosystem strategy
The real ROI of M&A: cross-sell and synergies—not just ARR
How to approach post-merger integration (what to do in the first weeks and months)
What most companies get wrong when acquiring competitors
A concrete example
You’ll hear how SuperOffice acquired an event management platform and turned it into a best-in-class integrated offering—creating a stronger value proposition than standalone tools or loose integrations.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
10 Mar 2026
Ep #52 - How Outbound Became Their Best Inbound Channel
How do you scale internationally when your product is low-ticket, freemium, and mostly self-serve?
In this episode of International Corner, Laurent Leclerc, (https://www.linkedin.com/in/laurent-leclerc-geomarketing/) Co-Founder of Smappen, shares how his team expanded from France to the US, the UK, and now Canada — by turning outbound into a powerful inbound growth engine.
Smappen is a SaaS mapping platform used by franchise networks and multi-location businesses to decide where to open new physical sites. With over 1,200 customers and 80,000+ monthly users, half of their revenue now comes from outside France.
But their international growth didn’t start with a master plan.
At first, international customers came organically through inbound — thanks to a freemium model and an English version of the product. It was only later, anticipating market saturation in France, that the team became intentional about expansion.
In this conversation, Laurent explains:
How outbound campaigns boosted brand awareness and actually increased inbound leads
Why mass outbound failed — and what changed when they narrowed their ICP
How they balance high-touch and low-touch sales (75% of new customers are self-serve, but high-touch drives most revenue)
Why the US market requires extreme personalization and patience
How to know when a new country is “working” before expanding further
One of the key takeaways?
Outbound doesn’t create inbound from scratch — it amplifies it. When done right, it becomes a credibility engine that fuels brand awareness, partnerships, and higher conversion rates.
If you’re building a SaaS company and thinking about expanding internationally — especially into English-speaking markets — this episode is packed with practical lessons on sequencing, focus, and building a repeatable growth formula.
Hosted on Ausha. See ausha.co/privacy-policy (https://ausha.co/privacy-policy) for more information.
Podcast Authority Score: 49 / 100
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