How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

International Corner

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by International Corner

56 episodes

Updated Bi-weekly

Accepts GuestsHas SponsorsLocation 🇫🇷

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality88

Social0

YouTube0

Engagement27

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Podcast Overview

International Corner is the podcast that helps you open and thrive in foreign markets! I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets. A bit about me : After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is. Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;) Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux (https://www.linkedin.com/in/tiphaineleroux/) Hosted on Ausha. See ausha.co/privacy-policy for more information.

Language

🇺🇲

Publishing Since

4/9/2022

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality88

Social0

YouTube0

Engagement27

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

41 minutes

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good

iTunes Tags

7.2/10

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Every 24 days

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Recent Episodes

May 19, 2026

Ep #53 - From Market Expansion to Ecosystem Expansion: Rethinking International Growth Through M&A

From Market Expansion to Ecosystem Expansion: Rethinking International Growth Through M&A When companies think about international expansion, the default playbook is clear: enter new markets, open new offices, acquire local players.But what if that’s no longer the smartest move?In this episode, <a href="https://www.linkedin.com/in/erlend-mohus/">Erlend Mohus</a>, Chief Strategy and Acquisition Officer at SuperOffice shares a radically different approach: using M&A not to expand geographically, but to strengthen your position where you already win.After years of acquisitions across Europe, SuperOffice made a strategic shift—from entering new countries to building a powerful product ecosystem around their core CRM.Instead of buying competitors, they acquire complementary solutions and turn integration into a real competitive advantage. What you'll learn<ul><li>Why expanding internationally doesn’t always mean entering new markets</li><li>How to shift from a “portfolio of products” to a true ecosystem strategy</li><li>The real ROI of M&A: cross-sell and synergies—not just ARR</li><li>How to approach post-merger integration (what to do in the first weeks and months)</li><li>What most companies get wrong when acquiring competitors</li></ul> A concrete exampleYou’ll hear how SuperOffice acquired an event management platform and turned it into a best-in-class integrated offering—creating a stronger value proposition than standalone tools or loose integrations. Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

March 10, 2026

Ep #52 - How Outbound Became Their Best Inbound Channel

How do you scale internationally when your product is low-ticket, freemium, and mostly self-serve? In this episode of International Corner,<a href="https://www.linkedin.com/in/laurent-leclerc-geomarketing/"> Laurent Leclerc,</a> Co-Founder of Smappen, shares how his team expanded from France to the US, the UK, and now Canada — by turning outbound into a powerful inbound growth engine. Smappen is a SaaS mapping platform used by franchise networks and multi-location businesses to decide where to open new physical sites. With over 1,200 customers and 80,000+ monthly users, half of their revenue now comes from outside France.But their international growth didn’t start with a master plan.At first, international customers came organically through inbound — thanks to a freemium model and an English version of the product. It was only later, anticipating market saturation in France, that the team became intentional about expansion.In this conversation, Laurent explains:<ul><li>How outbound campaigns boosted brand awareness and actually increased inbound leads</li><li>Why mass outbound failed — and what changed when they narrowed their ICP</li><li>How they balance high-touch and low-touch sales (75% of new customers are self-serve, but high-touch drives most revenue)</li><li>Why the US market requires extreme personalization and patience</li><li>How to know when a new country is “working” before expanding further </li></ul>One of the key takeaways? Outbound doesn’t create inbound from scratch — it amplifies it. When done right, it becomes a credibility engine that fuels brand awareness, partnerships, and higher conversion rates. If you’re building a SaaS company and thinking about expanding internationally — especially into English-speaking markets — this episode is packed with practical lessons on sequencing, focus, and building a repeatable growth formula. Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

January 13, 2026

EP #51 - Crack The German Market With Trade Shows

Breaking into Germany can be challenging—but trade shows are a powerful way to build trust, meet decision-makers, and establish credibility. In this episode of International Corner Podcast,<a href="https://www.linkedin.com/in/barbara-gjurgjan-lempa/">Barbara Georgjan Limpa</a>, founder of Interrelations and Quest Germany, shares her 16+ years of experience helping international B2B companies succeed.In this episode, you’ll learn:<ul><li>Why trade shows matter in Germany: Build trust, meet decision-makers, and establish credibility.</li><li>The 3-phase approach to market entry: From research and scouting to market entry and sales growth.</li><li>Timing & preparation secrets: How to plan months ahead to maximize ROI, including pre-booking meetings and targeted outreach.</li><li>Team & resource tips: Optimal booth sizes, team roles, and the “minimum viable preparation” if time is tight.</li><li>The power of speaking slots: Position your company as an industry expert and accelerate market traction.</li><li>Regional strategies: Why Germany’s decentralized structure requires thoughtful location and partner targeting.</li><li>Realistic ROI expectations: How to measure success in long sales cycles and set achievable KPIs. </li></ul>Tune in to discover actionable strategies to make your trade show investment pay off! More about Barbara: Barbara Gjurgjan Lempa is the founder of Interrelations and creator of Quest Germany, a market-entry program that helps international B2B companies expand into Germany with structure, credibility, and traction. With over 15 years of experience guiding SMEs through trade shows, business development, and cross-cultural strategy, she combines practical market insight with a hands-on consulting approach. Barbara has supported clients from more than 20 countries and is passionate about helping businesses turn “German complexity” into predictable growth. Hosted on Ausha. See <a href="https://ausha.co/privacy-policy">ausha.co/privacy-policy</a> for more information.

56 total episodes available

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Frequently asked questions

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What is International Corner?: International Corner is the podcast that helps you open and thrive in foreign markets! I'm welcoming international experts to share their secret recipes and their setbacks to help you successfully sell in foreign markets.

A bit about me : After opening the US market for a French scaleup 5 years ago, I realized how hard it is to sell in foreign markets and how scarce the free available content is.

Therefore, I decided to create this podcast to centralize all the knowledge from experts from all over the world. I'm doing this as a side-project, I have nothing to sell, just doing it out of passion for the topic. And if I can help you become better at selling internationally, then my objective is complete ;)

Would love to hear your feedback, connect with me on Linkedin Tiphaine Le Roux (https://www.linkedin.com/in/tiphaineleroux/)

Hosted on Ausha. See ausha.co/privacy-policy for more information.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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