International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. IIDM™ puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone who needs to develop their marketing skills in the digital age. For more details visit us on https://thedigitalmarketinginstitute.org
International Institute Of Digital Marketing™
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557 episodes
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Podcast Overview
International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM™. IIDM™ puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone who needs to develop their marketing skills in the digital age. For more details visit us on https://thedigitalmarketinginstitute.org
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5/10/2021
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Recent Episodes
July 15, 2022
COMMUNITY MANAGER VS. SOCIAL MEDIA MANAGER : WHICH HIRE IS RIGHT FOR YOUR BUSINESS?
<p>#socialmediamanager #communitymanager #business #marketing</p> <p>Many of you are <a href="https://www.digitalmarketer.com/hire-a-marketing-team/">growing your team</a>, and have figured out the importance of hiring the correct person for the correct job.</p> <p>Hiring for the wrong position when it comes to a #communitymanageand/or #socialmediamanagercan be detrimental.</p> <p>Hi, i’m cally, from the international institute of digital #marketing. Let’s break down both of these roles so you can make sure you hire right the first time.</p> <p>Identifying the difference is as easy as answering one simple question:</p> <p>Who is your [social media/community] manager talking to?</p> <p>If you can’t define who your new hire is talking to, chances are that position is not well defined, and it should be fleshed out a little more.</p> <p>#socialmediamanagers and #communitymanages both strive to provide a human element to a company’s online presence and can often use the same social media platform to do so… but when push comes to shove, they speak to entirely different groups.</p> <p>#socialmediamanagers speak to an audience on behalf of your company…</p> <p>An audience as a specific group of people who are targeted recipients of your message.</p> <p>#communitymanages, on the other hand, speak to… well… your community!</p> <p>A community is “a specific group of people who have developed relationships around a strong common interest.”</p> <p>Let’s dive a little deeper into this, shall we?</p> <h2>#communitymanages: what they do</h2> <p>A #communitymanage’s main function is to create a healthy environment for members to connect with each other and facilitate, strengthen, and those relationships. Their job isn’t to directly broadcast #marketing messages, but to help members talk to each other.</p> <h2>What a #socialmediamanager does</h2> <p>#socialmediamanagers specialize creating a strong online presence for a brand by creating, distributing, and curating engaging content for an audience. Their main role is to connect with customers and potential customers and offer some sort of value in return for the members’ attention.</p> <p>For more information, visit www.iidm.world</p> <p>#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute</p>
July 13, 2022
THE 3-STEP EMAIL MARKETING SET UP PLAN
<p>#emailmarketing #strategy</p> <p>Hi, i’m cally, from the international institute of digital marketing.</p> <p>Here are some tactical #emailmarketing tips and tricks.</p> <h2>Step 1 – understand #emailmarketing #strategy</h2> <p>Each email we send has one of five purposes:</p> <p>● Indoctrinate – teach them who you are</p> <p>● Engage – get them to buy</p> <p>● Ascend – get them to buy more</p> <p>● Segment – learn what they want to buy next</p> <p>● Reengage/win back – bring them back</p> <p>These are the 5 stages to a solid #emailmarketing #strategyand this is absolutely where you must start.</p> <h2>Step 2 – learn how to approach writing high-converting emails</h2> <p>Now you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the…</p> <p>● Subject lines</p> <p>● Body copy</p> <p>● And landing pages for those emails</p> <p>… you need to understand the responsibilities of each element of an email.</p> <p>Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email.</p> <p>A lot of emails fail because the email marketer doesn’t understand the job of each part of an email.</p> <h2>Step 3 – learn the emotional triggers that increase email click-through rate</h2> <p>Now that you’re getting those emails opened — you need to get the click.</p> <p>Each email we send contains one or more of these principles of persuasion.</p> <p>● Gain</p> <p>● Logic</p> <p>● Fear</p> <p>● Scarcity</p> <p>These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.</p> <p>For more information, visit www.iidm.world</p> <p>#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute</p>
July 6, 2022
WHAT IS CONTENTMARKETING?
<p>#marketing #contentmarketing ##digitalmarketing</p> <p>There are a lot of ways to market online.</p> <p>So many, in fact, that we’ve created an entire business around educating people on the ins-and-outs of #digitalmarketing.</p> <p>Why are we always talking about #contentmarketing?</p> <p>Because right now, it’s everywhere.</p> <p>It’s on every website you visit, social profile you scroll through, and even in this video that you’re watching right now.</p> <p>#contentmarketing is a big deal, and rightfully so.</p> <p>Hi, i’m cally, from the international institute of #digitalmarketing. Let’s look at the basics of what is #contentmarketing?</p> <p>#contentmarketing builds an audience of future customers, engages them so they’re motivated to buy your product, and then continues to interact with them so they can become brand ambassadors for your business.</p> <p>#contentmarketing publishes content (see, this isn’t so overwhelming, right?) For future and current customers.</p> <p>● Blogs</p> <p>● Videos</p> <p>● Podcasts</p> <p>● Email newsletters</p> <p>● Ebooks</p> <p>● Physical books</p> <p>● Other <a href="https://www.digitalmarketer.com/blog/email-newsletter-types/">types of newsletters</a></p> <p>● Images</p> <h2>What kind of content should you publish?</h2> <p>What kind of content should you publish? That’s easy. The kind your audience wants to consume.</p> <p>Your <a href="https://www.digitalmarketer.com/blog/customer-avatar-worksheet/">customer avatar</a> is the person that you created your product for. They’re the person who needs your product to improve their life.</p> <p>Each avatar wants to consume content differently. For example, let’s say that your customer avatar is a new mom and you’re selling a state-of-the-art pacifier that is somehow monumentally different than those that already exist on the market.</p> <p>For more information, visit www.theiidm.org</p> <p>#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute</p>
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