Welcome to the International Web Effectiveness Podcast by International Web Mastery! Join hosts Bill Hunt of Back Azimuth Consulting and Bill Scully of Digital Marketing Fuel, LLC as they discuss global SEO and digital marketing. Perfect for those seeking to enhance their online presence and drive international growth through effective SEO strategies. International Web Mastery specializes in simplifying global SEO, particularly HREFLang elements. Whether you're a pro or a beginner, our expert insights will help you master the challenges of global web effectiveness. #hreflang #internationalseo
International Web Effectiveness Podcast
Claim This Podcastby Bill Hunt and Bill Scully
5.0(5 reviews)
43 episodes
Updated Daily
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Podcast Overview
Welcome to the International Web Effectiveness Podcast by International Web Mastery! Join hosts Bill Hunt of Back Azimuth Consulting and Bill Scully of Digital Marketing Fuel, LLC as they discuss global SEO and digital marketing. Perfect for those seeking to enhance their online presence and drive international growth through effective SEO strategies. International Web Mastery specializes in simplifying global SEO, particularly HREFLang elements. Whether you're a pro or a beginner, our expert insights will help you master the challenges of global web effectiveness. #hreflang #internationalseo
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Publishing Since
7/3/2024
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Recent Episodes
June 9, 2026
Google I/O 2026's announcement changed SEO - Here's What You Need to Know
<p>The blue-links era is officially over. At Google I/O 2026, the message was loud and clear: search is run by agents now, and your website is just raw material. In this episode, Bill Hunt & Bill Scully breaks down the massive global rollout of AI Mode, Gemini 3.5 Flash, and the reality of the 58% drop in traditional publisher traffic. </p><p>Discover why your website must transition from a destination into an "API" for machines, and learn Bill’s 5-pillar executive playbook to shift your strategy from basic content marketing to high-impact Visibility Engineering.____________________________________________</p><p>Hosts: <strong>Bill Hunt </strong>and<strong> Bill Scully</strong></p><p>Full show notes: <a href="https://internationalwebmastery.com/international-web-effectiveness-podcast/google-io-2026-seo-changes-what-you-need-to-know/" target="_blank" rel="noopener noreferer">https://internationalwebmastery.com/international-web-effectiveness-podcast/google-io-2026-seo-changes-what-you-need-to-know/</a></p><p>___________________________________________</p><p><strong>Shownotes Links</strong></p><ul><li>Google's official I/O 2026 announcement hub: <a href="https://blog.google/innovation-and-ai/technology/ai/google-io-2026-all-our-announcements/" target="_blank">https://blog.google/innovation-and-ai/technology/ai/google-io-2026-all-our-announcements/</a> </li><li>Sundar Pichai opening keynote recap: <a href="https://blog.google/innovation-and-ai/sundar-pichai-io-2026/" target="_blank">https://blog.google/innovation-and-ai/sundar-pichai-io-2026/</a> </li><li>Google Search I/O 2026 updates: <a href="https://blog.google/products-and-platforms/products/search/search-io-2026/" target="_blank">https://blog.google/products-and-platforms/products/search/search-io-2026/</a> </li><li>Bill Hunt at Search Engine Journal: <a href="https://www.searchenginejournal.com/author/bill-hunt/" target="_blank">https://www.searchenginejournal.com/author/bill-hunt/</a> </li><li>SEJ on Bill Hunt's Executive Mandate: <a href="https://x.com/sejournal/status/1955711956121215479" target="_blank">https://x.com/sejournal/status/1955711956121215479</a> </li><li>Coalition Technologies SEO takeaways: <a href="https://coalitiontechnologies.com/blog/google-io-2026-seo" target="_blank">https://coalitiontechnologies.com/blog/google-io-2026-seo</a> Skyfield Digital SEO and GEO takeaways: <a href="https://skyfielddigital.com/google-i-o-2026-announcements-what-they-mean-for-seo-and-geo/" target="_blank">https://skyfielddigital.com/google-i-o-2026-announcements-what-they-mean-for-seo-and-geo/</a> </li><li>PPC land on unexpected search changes: <a href="https://ppc.land/google-i-o-2026-the-search-changes-seos-did-not-expect/" target="_blank">https://ppc.land/google-i-o-2026-the-search-changes-seos-did-not-expect/</a> </li><li>SimpleTiger on SEO vs. AI search: <a href="https://www.simpletiger.com/blog/google-io-2026-seo-and-ai-search" target="_blank">https://www.simpletiger.com/blog/google-io-2026-seo-and-ai-search</a> </li><li>Neil Patel on I/O 2026 and Marketing Live: <a href="https://neilpatel.com/blog/google-io-2026/" target="_blank">https://neilpatel.com/blog/google-io-2026/</a> </li><li>Engadget recap: <a href="https://www.engadget.com/2176896/everything-google-announced-io-2026-gemini-omni-spark/" target="_blank">https://www.engadget.com/2176896/everything-google-announced-io-2026-gemini-omni-spark/</a></li><li>AdExchanger on the AI search reckoning: <a href="https://www.adexchanger.com/publishers/the-ai-search-reckoning-is-dismantling-open-web-traffic-and-publishers-may-never-recover/" target="_blank">https://www.adexchanger.com/publishers/the-ai-search-reckoning-is-dismantling-open-web-traffic-and-publishers-may-never-recover/</a> </li></ul><p>___________________________________________</p><p>Looking for more episodes like these? </p><p>Check out our main YouTube channel: <a href="https://www.youtube.com/@InternationalWebMastery">https://www.youtube.c</a><a href="https://www.youtube.com/@InternationalWebMastery">om/@InternationalWebMastery</a></p><p>Or visit our podcast page: <a href="https://internationalwebmastery.com/international-web-effectiveness-podcast/">https://internationalwebmastery.com/international-web-effectiveness-podcast/</a></p><p>____________________________________________</p><p>Join our Facebook Group:</p><p>► <a href="https://www.facebook.com/groups/1097711877977484/">https://www.facebook.com/groups/1097711877977484/</a></p><p>____________________________________________</p><p>Follow us on:</p><p>► Facebook: <a href="https://www.facebook.com/internationalwebmastery/">https://www.facebook.com/internationalwebmastery/</a></p><p>► Instagram: <a href="https://www.instagram.com/internationalwebmastery/">https://www.instagram.com/internationalwebmastery/</a></p><p>► Twitter: <a href="https://x.com/IntlWebMastery ">https://x.com/IntlWebMastery </a></p><p>► LinkedIn: <a href="https://www.linkedin.com/company/international-web-mastery/">https://www.linkedin.com/company/international-web-mastery/</a></p>
March 27, 2026
Frustrated by Friction – Why Your Website is Killing Your Business
<p>In this episode, Bill Scully and Bill Hunt break down what “digital friction” really looks like and why it quietly costs you customers. From slow pages and confusing navigation to broken login flows and painful checkout experiences, they share real examples of how users get stuck—and why they leave.</p><p>More importantly, they walk through simple ways to spot these issues and fix them, so your site actually helps people complete what they came to do.</p><p>____________________________________________</p><p>Hosts: <strong>Bill Hunt </strong>and<strong> Bill Scully</strong></p><p>Full show notes: <a href="https://internationalwebmastery.com/international-web-effectiveness-podcast/frustrated-by-friction-why-your-website-is-killing-your-business/" target="_blank" rel="noopener noreferer">https://internationalwebmastery.com/international-web-effectiveness-podcast/frustrated-by-friction-why-your-website-is-killing-your-business/</a> </p><p>___________________________________________</p><p><strong>Shownotes Links</strong></p><p>Statsig's article on digital friction</p><p><a href="https://www.statsig.com/perspectives/streamlining-digital-experiences-reducing-online-friction" target="_blank" rel="ugc noopener noreferrer">https://www.statsig.com/perspectives/streamlining-digital-experiences-reducing-online-friction</a></p><p>___________________________________________</p><p>Looking for more episodes like these? </p><p>Check out our main YouTube channel: <a href="https://www.youtube.com/@InternationalWebMastery" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.c</a><a href="https://www.youtube.com/@InternationalWebMastery" target="_blank" rel="ugc noopener noreferrer">om/@InternationalWebMastery</a></p><p>Or visit our podcast page: <a href="https://internationalwebmastery.com/international-web-effectiveness-podcast/" target="_blank" rel="ugc noopener noreferrer">https://internationalwebmastery.com/international-web-effectiveness-podcast/</a></p><p>____________________________________________</p><p>Join our Facebook Group:</p><p>► <a href="https://www.facebook.com/groups/1097711877977484/" target="_blank" rel="ugc noopener noreferrer">https://www.facebook.com/groups/1097711877977484/</a></p><p>____________________________________________</p><p>Follow us on:</p><p>► Facebook: <a href="https://www.facebook.com/internationalwebmastery/" target="_blank" rel="ugc noopener noreferrer">https://www.facebook.com/internationalwebmastery/</a></p><p>► Instagram: <a href="https://www.instagram.com/internationalwebmastery/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/internationalwebmastery/</a></p><p>► Twitter: <a href="https://x.com/IntlWebMastery " target="_blank" rel="ugc noopener noreferrer">https://x.com/IntlWebMastery </a></p><p>► LinkedIn: <a href="https://www.linkedin.com/company/international-web-mastery/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/international-web-mastery/</a></p>
January 27, 2026
Hreflang in the AI Era
<p>In Episode 41 of the International Web Effectiveness Podcast, Bill Hunt and Bill Scully discuss how hreflang and geo-targeting behave in an AI-driven search environment.</p><p>Using a real-world example, they explain why AI-generated results can surface pages from the wrong country even when international SEO is implemented correctly. The conversation reframes this not as a hreflang issue, but as a shift in how content is selected when AI systems prioritize relevance and validation over location.</p><p>The episode closes with practical guidance for international brands navigating localization, content consistency, and visibility as AI increasingly sits between users and websites.</p><p>____________________________________________</p><p>Hosts: <strong>Bill Hunt </strong>and<strong> Bill Scully</strong></p><p>Full show notes: <a href="https://internationalwebmastery.com/international-web-effectiveness-podcast/hreflang-ai-era-international-seo/" target="_blank" rel="noopener noreferer">https://internationalwebmastery.com/international-web-effectiveness-podcast/hreflang-ai-era-international-seo/</a></p><p>___________________________________________</p><p><strong>Shownotes Links</strong></p><ul><li><a href="https://www.searchenginejournal.com/why-global-search-misalignment-is-an-engineering-feature-and-a-business-bug/563927/" target="_blank" rel="noopener noreferer">Why Global Search Misalignment Is An Engineering Feature And A Business Bug</a></li><li><a href="https://ipullrank.com/resources/webinars/query-fan-out-webinar" target="_blank" rel="noopener noreferer">Mike King's Query Fan-Out</a></li></ul><p>___________________________________________</p><p>Looking for more episodes like these? </p><p>Check out our main YouTube channel: <a href="https://www.youtube.com/@InternationalWebMastery">https://www.youtube.c</a><a href="https://www.youtube.com/@InternationalWebMastery">om/@InternationalWebMastery</a></p><p>Or visit our podcast page: <a href="https://internationalwebmastery.com/international-web-effectiveness-podcast/">https://internationalwebmastery.com/international-web-effectiveness-podcast/</a></p><p>____________________________________________</p><p>Join our Facebook Group:</p><p>► <a href="https://www.facebook.com/groups/1097711877977484/">https://www.facebook.com/groups/1097711877977484/</a></p><p>____________________________________________</p><p>Follow us on:</p><p>► Facebook: <a href="https://www.facebook.com/internationalwebmastery/">https://www.facebook.com/internationalwebmastery/</a></p><p>► Instagram: <a href="https://www.instagram.com/internationalwebmastery/">https://www.instagram.com/internationalwebmastery/</a></p><p>► Twitter: <a href="https://x.com/IntlWebMastery ">https://x.com/IntlWebMastery </a></p><p>► LinkedIn: <a href="https://www.linkedin.com/company/international-web-mastery/">https://www.linkedin.com/company/international-web-mastery/</a></p>
43 total episodes available
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