Welcome to the International Web Effectiveness Podcast by International Web Mastery! Join hosts Bill Hunt of Back Azimuth Consulting and Bill Scully of Digital Marketing Fuel, LLC as they discuss global SEO and digital marketing. Perfect for those seeking to enhance their online presence and drive international growth through effective SEO strategies. International Web Mastery specializes in simplifying global SEO, particularly HREFLang elements. Whether you're a pro or a beginner, our expert insights will help you master the challenges of global web effectiveness. #hreflang #internationalseo
Being crawlable doesn't mean being indexed. Being indexed doesn't mean staying indexed.
This episode, Bill Hunt and Bill Scully discuss selective indexing: the three-gate model of crawl capacity, crawl demand, and information gain now shaping what search engines and AI platforms are willing to keep processing. They get into why more URLs doesn't mean more visibility, what AI-generated content does to crawl economics, and what international and enterprise sites should do about it.
If a page disappeared tomorrow, would anyone lose anything important? That's the test.
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Hosts: Bill Hunt and Bill Scully
Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/selective-indexing-seo-in-the-age-of-ai-search/ (https://internationalwebmastery.com/international-web-effectiveness-podcast/selective-indexing-seo-in-the-age-of-ai-search/)
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Shownotes Links
The New Economics of Web Crawling: A Framework for Selective Content Ingestion — One Year Later: https://www.billhunt.com/the-new-economics-of-web-crawling-a-framework-for-selective-content-ingestion-one-year-later/ (https://www.billhunt.com/the-new-economics-of-web-crawling-a-framework-for-selective-content-ingestion-one-year-later/)
Cloudflare — Sample terms: https://developers.cloudflare.com/bots/reference/sample-terms/ (https://developers.cloudflare.com/bots/reference/sample-terms/)
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Looking for more episodes like these?
Check out our main YouTube channel: https://www.youtube.c (https://www.youtube.com/@InternationalWebMastery)om/@InternationalWebMastery (https://www.youtube.com/@InternationalWebMastery)
Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/ (https://internationalwebmastery.com/international-web-effectiveness-podcast/)
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► https://www.facebook.com/groups/1097711877977484/ (https://www.facebook.com/groups/1097711877977484/)
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9 Jun 2026
Google I/O 2026's announcement changed SEO - Here's What You Need to Know
The blue-links era is officially over. At Google I/O 2026, the message was loud and clear: search is run by agents now, and your website is just raw material. In this episode, Bill Hunt & Bill Scully breaks down the massive global rollout of AI Mode, Gemini 3.5 Flash, and the reality of the 58% drop in traditional publisher traffic.
Discover why your website must transition from a destination into an "API" for machines, and learn Bill’s 5-pillar executive playbook to shift your strategy from basic content marketing to high-impact Visibility Engineering.____________________________________________
Hosts: Bill Hunt and Bill Scully
Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/google-io-2026-seo-changes-what-you-need-to-know/ (https://internationalwebmastery.com/international-web-effectiveness-podcast/google-io-2026-seo-changes-what-you-need-to-know/)
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Shownotes Links
Google's official I/O 2026 announcement hub: https://blog.google/innovation-and-ai/technology/ai/google-io-2026-all-our-announcements/ (https://blog.google/innovation-and-ai/technology/ai/google-io-2026-all-our-announcements/)
Sundar Pichai opening keynote recap: https://blog.google/innovation-and-ai/sundar-pichai-io-2026/ (https://blog.google/innovation-and-ai/sundar-pichai-io-2026/)
Google Search I/O 2026 updates: https://blog.google/products-and-platforms/products/search/search-io-2026/ (https://blog.google/products-and-platforms/products/search/search-io-2026/)
Bill Hunt at Search Engine Journal: https://www.searchenginejournal.com/author/bill-hunt/ (https://www.searchenginejournal.com/author/bill-hunt/)
SEJ on Bill Hunt's Executive Mandate: https://x.com/sejournal/status/1955711956121215479 (https://x.com/sejournal/status/1955711956121215479)
Coalition Technologies SEO takeaways: https://coalitiontechnologies.com/blog/google-io-2026-seo (https://coalitiontechnologies.com/blog/google-io-2026-seo) Skyfield Digital SEO and GEO takeaways: https://skyfielddigital.com/google-i-o-2026-announcements-what-they-mean-for-seo-and-geo/ (https://skyfielddigital.com/google-i-o-2026-announcements-what-they-mean-for-seo-and-geo/)
PPC land on unexpected search changes: https://ppc.land/google-i-o-2026-the-search-changes-seos-did-not-expect/ (https://ppc.land/google-i-o-2026-the-search-changes-seos-did-not-expect/)
SimpleTiger on SEO vs. AI search: https://www.simpletiger.com/blog/google-io-2026-seo-and-ai-search (https://www.simpletiger.com/blog/google-io-2026-seo-and-ai-search)
Neil Patel on I/O 2026 and Marketing Live: https://neilpatel.com/blog/google-io-2026/ (https://neilpatel.com/blog/google-io-2026/)
Engadget recap: https://www.engadget.com/2176896/everything-google-announced-io-2026-gemini-omni-spark/ (https://www.engadget.com/2176896/everything-google-announced-io-2026-gemini-omni-spark/)
AdExchanger on the AI search reckoning: https://www.adexchanger.com/publishers/the-ai-search-reckoning-is-dismantling-open-web-traffic-and-publishers-may-never-recover/ (https://www.adexchanger.com/publishers/the-ai-search-reckoning-is-dismantling-open-web-traffic-and-publishers-may-never-recover/)
___________________________________________
Looking for more episodes like these?
Check out our main YouTube channel: https://www.youtube.c (https://www.youtube.com/@InternationalWebMastery)om/@InternationalWebMastery (https://www.youtube.com/@InternationalWebMastery)
Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/ (https://internationalwebmastery.com/international-web-effectiveness-podcast/)
____________________________________________
Join our Facebook Group:
► https://www.facebook.com/groups/1097711877977484/ (https://www.facebook.com/groups/1097711877977484/)
____________________________________________
Follow us on:
► Facebook: https://www.facebook.com/internationalwebmastery/ (https://www.facebook.com/internationalwebmastery/)
► Instagram: https://www.instagram.com/internationalwebmastery/ (https://www.instagram.com/internationalwebmastery/)
► Twitter: https://x.com/IntlWebMastery (https://x.com/IntlWebMastery )
► LinkedIn: https://www.linkedin.com/company/international-web-mastery/ (https://www.linkedin.com/company/international-web-mastery/)
27 Mar 2026
Frustrated by Friction – Why Your Website is Killing Your Business
In this episode, Bill Scully and Bill Hunt break down what “digital friction” really looks like and why it quietly costs you customers. From slow pages and confusing navigation to broken login flows and painful checkout experiences, they share real examples of how users get stuck—and why they leave.
More importantly, they walk through simple ways to spot these issues and fix them, so your site actually helps people complete what they came to do.
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Hosts: Bill Hunt and Bill Scully
Full show notes: https://internationalwebmastery.com/international-web-effectiveness-podcast/frustrated-by-friction-why-your-website-is-killing-your-business/ (https://internationalwebmastery.com/international-web-effectiveness-podcast/frustrated-by-friction-why-your-website-is-killing-your-business/)
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Shownotes Links
Statsig's article on digital friction
https://www.statsig.com/perspectives/streamlining-digital-experiences-reducing-online-friction (https://www.statsig.com/perspectives/streamlining-digital-experiences-reducing-online-friction)
___________________________________________
Looking for more episodes like these?
Check out our main YouTube channel: https://www.youtube.c (https://www.youtube.com/@InternationalWebMastery)om/@InternationalWebMastery (https://www.youtube.com/@InternationalWebMastery)
Or visit our podcast page: https://internationalwebmastery.com/international-web-effectiveness-podcast/ (https://internationalwebmastery.com/international-web-effectiveness-podcast/)
____________________________________________
Join our Facebook Group:
► https://www.facebook.com/groups/1097711877977484/ (https://www.facebook.com/groups/1097711877977484/)
____________________________________________
Follow us on:
► Facebook: https://www.facebook.com/internationalwebmastery/ (https://www.facebook.com/internationalwebmastery/)
► Instagram: https://www.instagram.com/internationalwebmastery/ (https://www.instagram.com/internationalwebmastery/)
► Twitter: https://x.com/IntlWebMastery (https://x.com/IntlWebMastery )
► LinkedIn: https://www.linkedin.com/company/international-web-mastery/ (https://www.linkedin.com/company/international-web-mastery/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
18,891
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 55 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
50
Social presence
90
YouTube
72
Engagement
32
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