- 10
- Episodes
- 2023
- First episode
About #INTHELAB Podcast
Welcome to the #InTheLab Podcast, where you’ll be introduced to a range of topics related to marketing and business. You will find exclusive keynote speeches from Ankur K Garg, engaging interviews with influential thought leaders, insightful segments from his video series, and fresh ideas that are only available in this audio experience!
- Publisher
- #INTHELAB Podcast
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 14 Aug 2023
- Latest episode
- 16 Oct 2023
Latest episodes
10 episodes in the feed.
16 Oct 2023
How to Ask People to Support Your Podcast
Hey there! In this awesome episode of #InTheLab, Ankur Garg (your podcasting guide) takes on a common challenge faced by many podcasters: how to ask for support from your existing network, including followers, close friends, and family. Ankur dives into why seeking this initial support is important and how it can kickstart your podcast's growth and credibility. Ankur shares a bunch of effective strategies for requesting support. It all begins with being clear about your podcast's goals and crafting personalized messages that show the value of their support. He encourages using social media platforms to engage your audience, throwing launch parties, and seeking valuable feedback. And don't forget about sharing behind-the-scenes content, offering exclusive perks, and collaborating with other awesome folks in your network who have their own platforms! Throughout the episode, Ankur stresses the significance of expressing gratitude, respecting boundaries, and being patient and persistent in growing your podcast audience. He also encourages podcasters to celebrate milestones with their supporters. And remember, asking for support doesn't have to be scary! Approach it with sincerity and enthusiasm, and you'll be amazed at the response. Tune in to this episode for a super comprehensive guide on how to effectively seek support for your podcast. Discover how your network can become your podcast's most valuable allies on your journey to success. Trust us, you don't want to miss it! CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this video with a friend!
9 Oct 2023
Your Podcast Thumbnail Matters
Hey there, welcome to another episode of #InTheLab! Today, we're diving deep into the art of creating a captivating podcast thumbnail. You know, that little image that's your first and often only chance to make a lasting impression on potential listeners. So, here's the deal: our host Ankur Garg is sharing some essential strategies for crafting an attention-grabbing thumbnail. He's all about making it simple yet eye-catching, with a focus on legibility. And hey, did you know you can use your thumbnail to convey your brand's identity and values? It's like an extension of your show's personality! Oh, and let's not forget about color psychology and storytelling. They play a big role in creating thumbnails that really resonate with your target audience. But wait, there's more! Ankur also has some practical tips for designing thumbnails, even if you're not a graphic design guru. He recommends using user-friendly tools like Canva or Adobe Spark, choosing fonts that are easy to read, and testing your thumbnail on different screens and devices. Here's a pro tip: keep evolving your thumbnail designs over time. This way, you'll stay fresh and relevant in the competitive podcasting world. So, if you're ready to unlock the secrets of crafting a compelling podcast thumbnail and attracting more plays, join Ankur Garg as he guides you through this crucial aspect of podcasting. Get ready to make a memorable first impression in the world of digital audio content. Let's do this! CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this episode with a friend!
2 Oct 2023
Spotify Bought Anchor.fm and Changed the Game!
Hey! Welcome to another fantastic episode of the #InTheLab Podcast hosted by Ankur Garg. In this episode, Ankur dives into the game-changing acquisition of Anchor.fm by Spotify – a pivotal moment in the podcasting world. He explores the fascinating history, accessibility, and incredible impact this acquisition has had. Let's travel back to 2019 when Spotify, the music streaming giant, made a strategic move by acquiring Anchor.fm, a rising star in the podcasting platform scene. Ankur emphasizes how this acquisition revolutionized podcasting accessibility. Thanks to Anchor's user-friendly, all-in-one platform, podcast creation and distribution became democratized. Spotify stepped in, streamlining the distribution process and making it easier than ever for podcasters to reach massive audiences. Ankur also highlights Spotify's unwavering support for content creators, offering great tools like monetization options, in-depth analytics, and exclusive content deals. By integrating podcasts into Spotify's platform, groundbreaking podcast discoveries were made, fueled by the same algorithm-driven recommendations that made Spotify famous for music discovery. Plus, with Spotify's international reach across 170 countries, creators could connect with global audiences, enriching the podcasting community. And let's not forget the financial opportunities like advertising and sponsorships, which have strengthened the sustainability of the podcasting ecosystem. So, join Ankur in celebrating this remarkable partnership between Spotify and Anchor.fm. He encourages both creators and listeners to embrace the exciting possibilities now at their fingertips in the ever-evolving world of podcasting. It's going to be an awesome ride! CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this episode with a friend!
25 Sept 2023
Blogging is the Writing Equivalent to Podcasting
Hey there, welcome to another awesome episode of #InTheLab with your host Ankur Garg! In this episode, Ankur is all about urging bloggers to level up their content creation game by diving into the world of podcasting. Now, we all know bloggers are fantastic with the written word, but Ankur presents some seriously compelling reasons for them to step into the exciting realm of podcasting. First off, Ankur highlights how podcasts are crazy accessible. Unlike blogs, podcasts allow audiences to engage on the go, whether they're commuting or working out. Plus, there's something amazing about the spoken word—it brings emotions and authenticity that written text sometimes struggles to convey. But that's not all! Diversification is a big deal in today's media landscape, and here's where podcasting comes into play. It adds a whole new dimension to ideas and keeps things fresh. And let's not forget the importance of staying relevant! Podcasting isn't just a trend—it's a rapidly growing form of content that Ankur truly believes in. He even shares his own personal journey and how his audience grew significantly when he started podcasting. So, join Ankur in this episode as he inspires bloggers to unleash their voices and connect with a whole new, curious audience through podcasting—a medium that's bursting with value and opportunity. Trust us, you don't want to miss out on all the excitement! CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this episode with a friend!
18 Sept 2023
Tools I Use For Podcasting
In this awesome episode of the #InTheLab Podcast, hosted by Ankur Garg, you'll get an exclusive peek behind the scenes into the tools and equipment that power his successful podcasting journey. Ankur starts off by talking about Fantastical, this amazing app within the Apple ecosystem that manages his complex schedule across 18 calendars. It's seriously a lifesaver when it comes to scheduling podcast recordings and coordinating remote interviews with Zoom. And let's not forget about Ankur's creative toolkit, which is basically Adobe Creative Cloud. He uses Adobe Photoshop to create these eye-catching thumbnails, Adobe Audition for recording crystal-clear audio, and Adobe Premiere and After Effects for all the video editing magic. Trust me, these tools really take the visual and auditory quality of his podcast content to a whole new level. Ankur also spills the beans on his preferred podcasting gear. We're talking about Sony cameras, Manfrotto tripods, Rode microphones, and of course, the trusty Apple MacBook Pro. With these top-notch components, he always delivers high-quality audio and video whether he's on the go or in his studio setup. Oh, and you've got to hear Ankur's secret sauce for crafting SEO-optimized episode descriptions. He combines AI-powered transcription with AI-based content enhancement tools to attract more views and listeners. Talk about a game-changer! By the end of the episode, Ankur extends an invitation for further inquiries and offers the use of his studio to fellow podcasters. It just goes to show his dedication to helping the podcasting community thrive. Make sure to tune in and get the lowdown on the tools and strategies that drive Ankur's podcasting excellence. You'll walk away with some valuable insights into the world of podcasting. So exciting! CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this episode with a friend!
11 Sept 2023
Launch Your Own Audio Podcast
In this engaging episode of the #InTheLab podcast, Ankur K Garg (AKG), your host, shares insights on the power of audio-only content on social media. He highlights how sharing audio content has expanded their following and attracted new subscribers and followers across multiple platforms. He emphasizes the effectiveness of voice messages on dating platforms and the curiosity they generate, showcasing the potential of audio content in disrupting the usual content consumption patterns. AKG discusses the ease of recording sound-only content using smartphone voice memo applications and converting them into "visual soundbites" or "audiograms." He suggests various online tools and platforms for creating these engaging visual representations of audio content. He provides valuable tips for maximizing the impact of soundbites, including adding subtitles, including a call to action for the full podcast episode, and experimenting with different content types. We encourage listeners to explore the opportunities presented by audio-based social posts as a means of breaking the content cycle and engaging their audiences. He emphasizes the importance of creating positive equity with the audience, ultimately encouraging content creators to experiment, evolve, and harness the potential of audio content in their social media strategies. CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this video with a friend!
4 Sept 2023
Converting Spam Outreach
In this episode of the #InTheLab Podcast, your host Ankur K Garg (AKG) shares a unique and intriguing experiment: how to transform spam outreach into legitimate business opportunities. He opens by expressing his disdain for spam emails and messages, the kind that offer web design services or SEO analysis. He emphasizes that despite the initial annoyance, he responds to each one of these messages and emails, sharing how he has successfully converted these conversations into business deals for his agency. AKG outlines his response strategy, which involves an initial automated response asking the sender to elaborate on their interest. He mentions that if it's a bot or a no-reply email, there's typically no response, but if it's a motivated salesperson, it often leads to a genuine conversation and a potential lead for his agency. He shares his approach to identifying genuine opportunities and how he offers these individuals free advice while explaining why his agency doesn't require their services. AKG then introduces the concept of white-label services and how he collaborates with sales managers to add his services as an enticing offering to their clientele, resulting in significant revenue for his agency. We encourage listeners to approach spam outreach as an opportunity to network and convert it into a mutually beneficial business proposition. He emphasizes the importance of patience, networking, and offering valuable solutions, ultimately turning spam into a platform for business growth and innovation. CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this video with a friend!
28 Aug 2023
Imposter Syndrome Is Complete BS
In this episode of the #InTheLab Podcast, your host Ankur K Garg (AKG) delves into the pervasive issue of imposter syndrome in entrepreneurship. He begins by defining an entrepreneur as someone with the audacity to challenge existing norms and convince others to adopt their innovative approaches. AKG acknowledges that imposter syndrome is a common challenge for founders who constantly question the validity of their ideas, especially in the face of setbacks. To combat imposter syndrome, he offers a four-step approach. First, he emphasizes the importance of celebrating wins and recognizing every milestone as proof of one's capabilities. Second, he advises embracing imperfection as a hallmark of progress and innovation, cautioning against the perfectionist trap. Third, he encourages entrepreneurs to practice self-compassion and treat themselves kindly, just as they would a trusted colleague. Lastly, he suggests sharing failures openly to humanize the entrepreneurial journey and connect with others facing similar challenges. AKG concludes the episode by urging listeners to view imposter syndrome as an experiment that can be overcome with resilience, perseverance, and belief in their own potential. The episode serves as a motivational guide for aspiring entrepreneurs seeking to navigate self-doubt and succeed in their ventures. CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this video with a friend!
21 Aug 2023
How to Create Engagement on Social Media
In this episode of the #InTheLab Podcast, your host Ankur K Garg (AKG) dives deep into the art of creating engagement on social media platforms. He begins by addressing the common struggle of getting audiences to interact with posts, especially when breaking away from the norm of passive scrolling. He emphasizes the need to retrain the audience to engage actively by disrupting their habitual content consumption patterns. AKG offers practical strategies for retraining the audience, such as responding to comments, tagging friends or colleagues in posts, and engaging meaningfully with other accounts. He also encourages the creation of diverse content types like Reels, Stories, Duets, or Green Screens, always incorporating a clear call to action. AKG acknowledges that in some cases, it may be necessary to build a new audience from scratch using methods like boosting posts with a budget, engaging with the followers of desired accounts, and networking actively. The episode concludes with a strong message against fake engagement, highlighting the importance of authenticity and genuine connections in the social media sphere. AKG encourages listeners to approach social media engagement as a journey of human connections, promoting meaningful interactions. This podcast provides valuable insights for anyone looking to enhance their social media presence and engagement strategies. CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this video with a friend!
14 Aug 2023
Benefits of Podcasting in 2023
Welcome to the #InTheLab Podcast with your host Ankur K Garg (AKG) as he shares insights on how adopting his mindset can strengthen your branding. In this episode he emphasizes the incredible benefits of podcasting, noting that over 75% of the US population subscribes to podcasts, making it a cultural shift and a valuable growth hack. Ankur highlights the low cost of entry into podcasting, with budget-friendly options like a $20 USB microphone or even using a smartphone's voice memo application. Free tools like Podcaster by Spotify can assist with editing and distribution, but investing more in equipment can yield better results. AKG delves into the key factors for launching a successful podcast. He suggests crafting a well-structured script for episodes, addressing a problem, explaining why it needs solving, and presenting a real-life solution. Authenticity is crucial, as attempting to "fake it till you make it" won't resonate with the audience. After recording, using free tools to enhance audio quality and editing is advised. AKG stresses the importance of a comprehensive podcast description and promoting episodes through various channels, aiming for at least 20 unique comments per episode to trigger algorithmic suggestions. Consistency in releasing new episodes is essential to gain traction and attract a qualified audience. AKG underlines the transformative power of podcasting in 2023. He compares it to Oprah Winfrey's advice to "surround yourself with people who are only going to lift you higher," emphasizing how podcasting can elevate reach, influence, and brand recognition. He discusses the myriad benefits, including content diversification, broad audience reach, syndication and sponsorship opportunities, and the potential to establish oneself as a thought leader. The podcast encourages embracing podcasting as a laboratory of innovation and a means to experiment, evolve, and enhance branding. CONNECT WITH AKG: — Instagram: instagram.com/akgcreative — Twitter: instagram.com/akgcreative — LinkedIn: linkedin.com/company/akgcreative — TikTok: tiktok.com/@akgcreative — Youtube: youtube.com/akgcreativeinc — Facebook: instagram.com/akgcreativeinc LIKE THIS CONTENT? WANNA SAY THANKS? — Buy Ankur a coffee: http://bit.ly/akgcoffee (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0pMV3BzSTBSN2NKTHpRNU5GbUUxeWdkMkd2Z3xBQ3Jtc0tsMEpCMk00ZERYY1RqRVVlU2t0TF85ZDNRd1RnRGhqbXlnSWdmZEpmZUR4djRGUnhjdi1mR2hFNTcyaW9JYXl3RkpjZWNobklWZWlpaFJtbEJLWU5Fam1ucUZtMHAzTENWY3RjMzZQTHRjM3l4OU1qbw&q=http%3A%2F%2Fbit.ly%2Fakgcoffee&v=6pbxZWnrv90) — Write an awesome comment below! — Share this video with a friend!
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