Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.

Into the Fray - The Competitive Intelligence Podcast
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Podcast Overview
Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
Language
🇺🇲
Publishing Since
3/1/2022
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Recent Episodes

December 12, 2022
The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
<p>In this episode of Into the Fray: The Competitive Intelligence Podcast, host Garrett Denney is joined by Matt Powell, Product Marketing Manager, Competitive and Market Intelligence.</p><p>The pair discuss the differences and similarities in competitive intelligence at product-led and sales-led orgs.</p>

September 29, 2022
Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty
<p>In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Aaron Stillman, VP of Product Marketing & Education at AB Tasty.</p><p>A CI program simply cannot be created in a vacuum, and Aaron has over four years of experience in making sure that everyone’s on-board by letting their true feelings be known about the process he’s building. </p><p>In this episode, Erik and Aaron discuss just that: how to create an inclusive and collaborative CI program that key stakeholders can adjust to for company-wide success. </p>

June 28, 2022
Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora
<p>In this episode of Into the Fray: The Competitive Intelligence Podcast, Penny Moran, Head of Competitive Intelligence at Zuora, joins host Erik Mansur, VP of Product Marketing at Crayon.</p><p>Penny has extensive experience in competitive experience and in this episode, Erik delves into her knowledge of win-loss analysis, and how it can be used to learn more about your competition.</p>
5 total episodes available
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- What is Into the Fray - The Competitive Intelligence Podcast?
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This podcast updates daily.
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