About Into the Fray - The Competitive Intelligence Podcast
Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function.
This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.
The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
In this episode of Into the Fray: The Competitive Intelligence Podcast, host Garrett Denney is joined by Matt Powell, Product Marketing Manager, Competitive and Market Intelligence.
The pair discuss the differences and similarities in competitive intelligence at product-led and sales-led orgs.
29 Sept 2022
Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Aaron Stillman, VP of Product Marketing & Education at AB Tasty.
A CI program simply cannot be created in a vacuum, and Aaron has over four years of experience in making sure that everyone’s on-board by letting their true feelings be known about the process he’s building.
In this episode, Erik and Aaron discuss just that: how to create an inclusive and collaborative CI program that key stakeholders can adjust to for company-wide success.
28 Jun 2022
Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora
In this episode of Into the Fray: The Competitive Intelligence Podcast, Penny Moran, Head of Competitive Intelligence at Zuora, joins host Erik Mansur, VP of Product Marketing at Crayon.
Penny has extensive experience in competitive experience and in this episode, Erik delves into her knowledge of win-loss analysis, and how it can be used to learn more about your competition.
9 May 2022
The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific
In this episode of Into the Fray: The Competitive Intelligence Podcast, Erik Mansur, VP of Product Marketing at Crayon, is joined by Steve Hernan, Senior Manager, Strategic Business Intelligence at Thermo Fisher Scientific.
Erik and Steve discuss topics including:
- The growth of the competitive intelligence industry,
- Shifts in the competitive intelligence space,
- Types of intelligence that drive the most impact,
- The role of technology in the continued growth of competitive intelligence, and
- How competitive intelligence professionals can help the industry grow.
1 Mar 2022
Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek
In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by August Jackson, Senior Director of Market and Competitive Intelligence at Deltek.
The pair share their expertise and discuss the role of short and long-term planning in a competitive intelligence program, focusing specifically on how to plot a set of CI initiatives on a yearly or quarterly basis.
Erik and August have left no page unturned, discussing a breadth of topics, including SWOT analysis, stakeholders, and KPIs.
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