This is the show where I, Jessica Craddock, am going to teach you how to source your art marketing from within. You're going to practice claiming that authentic art business that you want and leaning into the most natural way for you to get there. You're going to learn to get connected to your intuition, your confidence and your community, so that you can sell your art consistently while holding strong boundaries on your work, life balance.
Ep85 – Recently, I started feeling off but couldn’t pinpoint why. Within a short period of time, I was experiencing anxiety attacks and knew I had to call the doctor. After consulting with my regular doctor, naturopath and therapist, I’m starting to feel better, but it’s made me question how much I’ve been doing. After taking time to reassess, I’ve realized I need to cut way back. I feel my mission is too important to completely take the summer off, so, instead, I’m scaling back my efforts to 20%. In this process, I’ve decided to rebuild that 20% from scratch.
I know I’m not alone because so many artists have shared with me that they are overwhelmed or burnt out. Just like me, they can’t keep up their current pace. Something has to change. So, part of that 20% is determining how to help this amazing community of artists. What I’ve been teaching for the past several years is incredibly valuable, and I don’t want to give it up, so I’ve been working on a simplified version that not only teaches you how to have a distinctive voice but how to simplify your own art career and revive your spark.
Listen in to learn more about my upcoming workshop series and why you don’t want to miss it!
>> To register for the Revive Your Spark Workshops, click here: https://theartistmarket.co/spark-workshops/
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ (https://theartistmarket.co/contact/)
>> Visit Jessica’s website at www.TheArtistMarket.co (https://theartistmarket.co/)
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco. (https://www.instagram.com/artistmarketco/)
23 Jun 2024
“Do I need to create a stronger online presence to reach my art business goals?” - Agnes Russo E84
Ep84 – Agnes Russo is a contemporary abstract artist living in Dallas, Texas. Her art is an invitation to stop, relax and recharge in this crazy, busy life. She uses a loose technique with water and acrylics that allows the art to reveal it’s own story of peace and serenity.
This past year has been an eye-opening experience for Agnes. She has developed a deeper understanding of what she wants to express with her art, and she has been able to use this understanding to connect with more buyers, especially at in-person events. However, Agnes is trying to have a stronger online presence and is looking to bridge the significant gap between her online sales and her in-person events.
She knows social media can be a useful tool for artists, but she struggles to allow herself to be vulnerable with her audience after a difficult online experience.
Listen in as we get to the heart of what Agnes really wants and discuss the best way for her to get there.
>> For information on working with Jessica, send your questions/thoughts here: https://theartistmarket.co/contact/ (https://theartistmarket.co/contact/)
>> For more practical and energetic strategies to create consistent income and life balance, follow me on Instagram @artistmarketco. (https://www.instagram.com/artistmarketco/)
SHOW NOTES
16 Jun 2024
“What art sales strategy can I use to boost my revenue?” - Jessica Singerman E83
Ep83 – Jessica Singerman is a multidisciplinary artist and an outdoor athlete whose work is highly informed by the time she spends outdoors. Her work is all about connecting with people in that slower space and taking responsibility for the changes in the environment.
Two years ago, Jessica took a full-time teaching position in the school of film at a local university, a change that greatly impacted her art business. While she loved her teaching job, the additional income lessened the pressure to sell her work, and that lack of pressure had a two-faceted effect. On the one hand, the amount of work Jessica sold was greatly reduced, and that meant that her studio was filling up with unsold pieces. On the other hand, she was able to give herself some grace creatively, exploring different media and techniques she had always wanted to try. The latter allowed her to hone skills that improved her practice.
Overall, the last two years have been a positive experience for Jessica, but she’s ready to get back to selling more of her work. Her biggest problem seems to be generating leads. She knows how to move forward with the sale once someone expresses interest, but she’s considering hiring someone to help get her to that point.
Listen in as we talk through a strategy that will help Jessica get back to selling more work.
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Apple Podcasts (US)
5.0 / 5
14 ratings
Spotify
5.0 / 5
23 ratings
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