Podcast thumbnail for Invest in You

Invest in You

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by Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall

5.0(21 reviews)
236 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
21

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality21
Social0
YouTube0
Engagement51

Podcast Overview

Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making. Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.

Language

🇺🇲

Publishing Since

2/19/2018

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21

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality21
Social0
YouTube0
Engagement51
5
Excellent Areas
1
Good Performance
13
Growth Opportunities
excellent
Episode Length
31 minutes
Performing excellently!
good
iTunes Tags
6.5/10

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needs improvement
Publishing Consistency
Every 17 days

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Recent Episodes

Episode thumbnail for Carl Allen — Creative Deal Making, Seller Psychology & Building an M&A Empire

July 2, 2026

Carl Allen — Creative Deal Making, Seller Psychology & Building an M&A Empire

In this episode, Fredrik interviews Carl Allen, a veteran business acquirer, M&A coach, and founder of Dealmaker Wealth Society, about the art and psychology of buying businesses. Carl shares his journey from Wall Street to becoming one of the world's most prolific acquisition entrepreneurs, having completed over 500 transactions across three decades. He explains why understanding seller psychology — not just financials — is the real key to closing deals, and how he's built an AI-powered "clone" of his own decision-making to scale his coaching to tens of thousands of students worldwide. The conversation dives deep into practical deal structuring: SBA financing mechanics, why paying all cash up front is rarely the smartest move, and how creative, no-money-down deals can benefit both buyer and seller. Carl also opens up about running his private equity portfolio through delegation rather than day-to-day operating, pursuing a doctorate at the University of Miami in his mid-fifties, and the personal disciplines — health, recovery routines, and Lego — that keep him performing at a high level. KEY TAKEAWAYS Seller Psychology Over Spreadsheets: Carl's research found that roughly 80% of sellers don't cite money as their top priority when selling — they want a "safe pair of hands" to protect their legacy, employees, and customers. Understanding this motivation lets buyers structure smarter, often cheaper, deals. Never Pay All Cash at Closing: Deferred consideration, seller financing, and structured payouts reduce buyer risk, improve tax outcomes for sellers, and often allow for a higher headline price than an all-cash offer. SBA Financing Fundamentals: A typical SBA 7(a) deal involves roughly 10% buyer equity, 80% bank financing, and 10% seller carry-back (held on standby for at least two years). Loan delinquency on deals over $1M is under 1%. The "Two Offers" Negotiation Strategy: Presenting a seller with two structured options — a slow, all-cash offer versus a fast, higher-value creative deal — leverages binary decision psychology to move negotiations forward. Owner vs. Operator: Carl attributes much of his success to staying strictly in his "zone of genius" (deal-making, numbers, and marketing) and partnering with operators to run the day-to-day of his portfolio companies. BEST MOMENTS "A safe pair of hands to continue my legacy" — on what sellers actually want. "You never, ever, ever pay all the money up front." "The brain works in binary — yes or no." "Every deal, every conversation... will teach you something." CARL ALLEN Free training: trainwithcarl.com Book: Creative Dealmaker — available on Amazon and Audible YouTube: @CarlAllenOfficial (100,000+ subscribers) ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: https://www.linkedin.com/in/sandvall/ Facebook: https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

Episode thumbnail for Unlocking Your Voice: The Power of Communication in Personal and Professional Growth

June 29, 2026

Unlocking Your Voice: The Power of Communication in Personal and Professional Growth

In this episode, Fredrik interviews Helen von Dadelszen, a vocal coach and speaker, about the significance of voice in communication. Helen shares her journey from New Zealand to Europe and discusses how societal conditioning can cage individuals' voices, preventing them from expressing their ideas confidently. Key takeaways include the importance of managing nerves and vocal production to enhance communication effectiveness. Helen introduces the "PREP" framework for structuring responses in conversations, emphasising the need to make a clear point, provide reasons, give examples, and conclude effectively. The episode also highlights the value of asking questions to foster trust and connection, as well as the importance of pauses in communication. Helen's book, "Courageous Action," is recommended for those looking to overcome stage fright and improve their communication skills. KEY TAKEAWAYS The Importance of Voice in Communication : The way we communicate, including our physical voice and the ideas we express, is crucial for connecting with others. Effective communication involves both the content of our message and how it is delivered. Overcoming Communication Barriers : Many individuals struggle to express themselves due to social conditioning and fear of judgment. It's essential to recognise these barriers and work on building confidence to share ideas and knowledge. BEST MOMENTS “The voice or the way that we communicate with the world is our connection with people." "If we allowed and we were able to better communicate with each other, we would avoid a lot of issues that we have." https://www.linkedin.com/in/helen-von-dadelszen/ Book  Courageous Action: Your Playbook for Communicating Confidently, One Small Step at a Time, https://amzn.to/3SdFJe4  https://courageousaction.ch/ ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠⁠https://bit.ly/4jxF94k⁠⁠  Fredrik Sandvall LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠⁠  Facebook: ⁠⁠⁠https://www.facebook.com/FredrikinLondon/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@FredrikSandvall

Episode thumbnail for Unlocking the Secrets of Digital Marketing: Strategies for Success in a Crowded Market

June 26, 2026

Unlocking the Secrets of Digital Marketing: Strategies for Success in a Crowded Market

In this episode of "Invest & You," hosts Fredrik Sandvall and Bryan Driscoll delve into the intricacies of digital marketing, SEO, and real estate investing. Brian shares his journey from stumbling into digital marketing in the early 2000s to becoming an SEO expert and real estate investor. KEY TAKEAWAYS Understanding Your Audience: It's crucial to identify who your target audience is and what problems they face. Tailoring your marketing efforts to address their specific needs can lead to more effective engagement and conversions. Empathy in Marketing: When generating leads, it's important to view potential customers as individuals with unique situations rather than just numbers. Building a connection and delivering value can significantly enhance your marketing efforts. SEO Evolution: The landscape of SEO is changing, with a shift towards providing direct value rather than trying to manipulate search engine algorithms. Incorporating structured data and focusing on user intent can improve visibility and engagement. CONNECT WITH BRYAN Follow Bryan on Linkedin - https://www.linkedin.com/in/bryan-driscoll-seo-real-estate-expert/ https://www.motivatedleads.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠https://bit.ly/4jxF94k⁠  Fredrik Sandvall LinkedIn: ⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠  Facebook: ⁠⁠https://www.facebook.com/FredrikinLondon/⁠ YouTube: ⁠https://www.youtube.com/@FredrikSandvall

236 total episodes available with 1 transcripts

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Frequently asked questions

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What is Invest in You?

Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making.

Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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