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Iowa Tech Podcast

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by Iowa Tech Podcast

5.0(11 reviews)

79 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

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FairBased on show quality, social media presence, reviews, charts, and more

Quality67

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YouTube0

Engagement51

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Podcast Overview

Welcome to the Iowa Tech Podcast, your gateway to the vibrant world of technology and innovation right here in Iowa. Each week, we dive into the dynamic landscape of Iowa's tech industry, showcasing the brilliant minds, groundbreaking startups, and transformative ideas that are shaping the future. Join our host, Kaylee Williams, as we sit down with tech entrepreneurs, industry experts, and thought leaders who are driving change and pushing boundaries in fields ranging from artificial intelligence and cybersecurity to agtech and clean energy. Whether you're a seasoned professional, a budding innovator, or simply tech-curious, the Iowa Tech Podcast offers insider insights, inspiring stories, and practical advice to keep you at the forefront of the digital revolution. Tune in to explore how Iowa is making waves on the global tech stage and discover how you can be a part of this exciting journey.

Language

🇺🇲

Publishing Since

8/13/2024

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🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

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FairBased on show quality, social media presence, reviews, charts, and more

Quality67

Social0

YouTube0

Engagement51

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excellent

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Every 8 days

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Recent Episodes

June 30, 2026

The Anti-Marketer Marketer: Building GTI Consulting on Trust & Diagnostics

Sam Andrus, CEO of GTI Consulting, shares his journey from northern Minnesota to becoming one of the state's most trusted business consultants. 💡 Find this show on your favorite player: <a href= "https://iowapodcast.com/Sam-Andrus-GTI-Consulting">https://iowapodcast.com/Sam-Andrus-GTI-Consulting</a> 🐖 Get a free $30 gift card from Jethro's BBQ: <a href= "https://iowapodcast.com/jethrosbbq">https://iowapodcast.com/jethrosbbq</a> Growing up in an entrepreneurial household where his father ran painting, drywall, and log home restoration companies, Sam witnessed both success and catastrophic failure during the 2008 financial crisis - a pivotal experience that shaped his understanding of business resilience. After high school, he joined the Air Force for six years, working in fuel logistics and aircraft maintenance. This military background proved foundational to his consulting philosophy: before implementing solutions, diagnose the problem methodically. GTI Consulting, co-founded with Gary (an aircraft maintenance officer Sam met in the University of Iowa's Executive MBA program), helps small businesses under $50 million run their operations more efficiently. Rather than hiring traditional consultants, Sam and Gary serve as fractional COOs, CFOs, and CMOs: addressing the reality that blue-collar business owners never trained to be financial forecasters or marketing strategists. Remarkably, 90% of their clients come through referrals, and they maintain an 85-90% retention rate. A self-described "anti-marketer marketer," Sam challenges the conventional wisdom that businesses should simply throw money at marketing problems. Instead, GTI evaluates each client holistically, often discovering that what looks like a marketing issue is actually a pricing, operational, or financial forecasting problem. He emphasizes the importance of understanding your P&L intimately, leveraging AI tools like ChatGPT and Claude for business analysis, and building authentic relationships with clients: even if that means taking 2 AM calls when payroll is in jeopardy. The episode concludes with details about GTI's upcoming July 23rd "Lunch and Learn" event at Glen Oaks Country Club, where Sam and Kaylee will host a candid conversation about cutting through marketing nonsense and building sustainable, profitable businesses.

June 23, 2026

The Athletic Director's Secret Weapon: Behind Bound's Explosive Growth

In this episode of the Iowa Tech Podcast, host Kaylee Williams sits down with Natalie Merrill, COO and CFO of Bound, to discuss the company's explosive growth trajectory. Bound, a scheduling and ticketing platform for high school athletics, has nearly tripled its school adoption in the past year—jumping from 600 schools to nearly 1,200—and is preparing to launch its Series A funding round. 💡 Find this show on your favorite player: <a href= "https://iowapodcast.com/Natalie-Merrill">https://iowapodcast.com/Natalie-Merrill</a> 🐖 Get a free $30 gift card from Jethro's BBQ: <a class= "ProsemirrorEditor-link" href= "https://iowapodcast.com/jethrosbbq">https://iowapodcast.com/jethrosbbq</a> Natalie shares her unique perspective as someone who's navigated the full spectrum of startup and corporate life: building a renewable energy company that went public, experiencing a Fortune 100 acquisition by Chevron, and now operating as a key executive at a rapidly scaling scale-up. The conversation digs into the operational and financial lessons she's learned along the way, from managing cash flow and forecasting to balancing the tension between perfection and progress. Beyond the business metrics, Natalie and Kaylee explore what makes Bound resonate with its customers—a combination of smart product features, deep relationships with athletic directors, and a mission-driven culture focused on helping student-athletes. They discuss how AI is transforming both Bound's product and Natalie's own work as a CFO, the surprising correlation between athletic participation and executive success, and the grit required to thrive in the startup world. As Bound prepares for its next chapter, Natalie offers candid advice for founders and operators: done is better than perfect, policies exist to protect people, and sometimes the best leaders come from unexpected places.

June 16, 2026

From Media to Market: Storytelling Secrets for Ag Startups

In this episode, Kaylee sits down with Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, to explore what separates winning go-to-market strategies from failing ones in agriculture. 💡 Find this show on your favorite player: <a href= "https://iowapodcast.com/jeff-caldwell">https://iowapodcast.com/jeff-caldwell</a> 🐖 Get a free $30 gift card from Jethro's BBQ: <a href= "https://iowapodcast.com/jethrosbbq">https://iowapodcast.com/jethrosbbq</a> Jeff breaks down the difference between a "shotgun blast" approach—lumping all farmers together—and a precision "sniper shot" strategy that accounts for geography, farm size, financial standing, and individual farmer psychology. Through his 15+ years in ag media and current work consulting early-stage ag tech companies, Jeff reveals why most startups struggle: they either fail to clearly define the problem they're solving, or they can't communicate their solution in a way that resonates with their target customer in seconds, not paragraphs. The conversation dives deep into the art of selling to farmers, a uniquely challenging market because farmers are sellers and buyers every day, and they have finely tuned "bullshit detectors." Jeff shares actionable storytelling frameworks drawn from author Stephen King's narrative techniques, explains why word choice and industry language matter more than most founders realize, and challenges the conventional wisdom around AI adoption in agriculture. Whether you're building an ag tech startup, raising capital, or simply curious about how to win in one of America's most competitive industries, this episode offers hard-won insights from someone who speaks both the language of innovation and the language of the farm.

79 total episodes available

Recent guests on Iowa Tech Podcast

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Russell Goerend

Guest

Gabe Howard

Guest

Megan Grettinger

Guest

Henry

Guest

Nikhil

Guest

Julio Delgadillo

Guest

Matthew Rooda

Guest

Alyx Coble-Frakes

Guest

Micah Walker

Guest

See every guest on Iowa Tech Podcast

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Iowa Tech Podcast?: Welcome to the Iowa Tech Podcast, your gateway to the vibrant world of technology and innovation right here in Iowa. Each week, we dive into the dynamic landscape of Iowa's tech industry, showcasing the brilliant minds, groundbreaking startups, and transformative ideas that are shaping the future.

Join our host, Kaylee Williams, as we sit down with tech entrepreneurs, industry experts, and thought leaders who are driving change and pushing boundaries in fields ranging from artificial intelligence and cybersecurity to agtech and clean energy. Whether you're a seasoned professional, a budding innovator, or simply tech-curious, the Iowa Tech Podcast offers insider insights, inspiring stories, and practical advice to keep you at the forefront of the digital revolution.

Tune in to explore how Iowa is making waves on the global tech stage and discover how you can be a part of this exciting journey.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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