About IP Mastery for Entrepreneurs with Julie King: Trademarks, Patents, and More
Your business has IP worth protecting. Your brand deal contract may be signing it away. Your AI tools may not be as confidential as you think. I'm Julie King, a patent, IP, & business attorney with 25+ years of experience, and I make intellectual property and business law actually interesting—with a rock-and-horror twist. Patents, trademarks, copyright, trade secrets, brand deals, and business law for small business owners and creators. No jargon. No condescension. Just the stuff you actually need to know. Avoid the legal horrors and keep rocking your IP. 💀🎸
Contact info at kingpatentlaw.
Otis Elevator Company used to own the trademark "escalator." Then everyone started calling every moving staircase an escalator, and the company lost the exclusive right to the word entirely. That's genericide, and it can happen to a growing brand with perfect paperwork and zero competitors involved. Here's the simple, easy to skip fix. Under two minutes.
Avoid the legal horrors and keep rocking your IP. 💀🎸
Subscribe for IP education for creators, podcasters, and small business owners.
📰 Sign up for the Avoid the Legal Horrors newsletter: https://kingpatentlaw.com/newsletter/ (https://kingpatentlaw.com/newsletter/)
📅 Ready to protect your brand and business? Book a consultation: https://kingpatentlaw.com/appointments/consultation/ (https://kingpatentlaw.com/appointments/consultation/)
I help creators and small business owners with IP matters nationwide and with contracts in Illinois.
@kingpatentlaw on social media
DISCLAIMER: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney. This content contains attorney advertising material. Julie King | King Patent Law, PLLC | 301 N Neil St Ste 400, Champaign IL 61820. Phone number and email address available at kingpatentlaw.com.
6 Oct 2026
Protecting Your Trademark from Post-Registration Legal Horrors
If you think getting your trademark registered means the work is done, this episode is for you.
Registration is the start of an ongoing responsibility, not the finish line. I walk through the three separate ways a registered mark can weaken, lapse, or slip away after that certificate arrives, and most owners have only ever heard of one of them.
In this episode:
— Why the exact way you registered your mark determines how much you can change (font, color, wording) before you lose protection
— How genericide happens, and why popularity can be the thing that kills your mark
— Why ignoring a confusingly similar new mark for too long can cost you the ability to act on it
— The USPTO maintenance deadlines (years five to six, then every ten years after that) and what happens if you miss them
— The three things that keep a registration strong, long after the certificate is framed
Full episode blog post with FAQ section: https://kingpatentlaw.com/protecting-your-trademark-from-post-registration-legal-horrors/ (https://kingpatentlaw.com/protecting-your-trademark-from-post-registration-legal-horrors/)
Timestamps:
00:00 - Intro
01:27 - Using your mark correctly (and avoiding genericide)
05:07 - Watching for confusingly similar marks
08:15 - Maintaining your registration with the USPTO
10:27 - Hypothetical example
11:44 - The three things that keep your registration strong
12:39 - Review of Use and monitoring services
13:14 - Related: proper specimens of use
Avoid the legal horrors and keep rocking your IP. 💀🎸
Subscribe for IP education for creators, podcasters, and small business owners.
📰 Sign up for the Avoid the Legal Horrors newsletter: https://kingpatentlaw.com/newsletter/ (https://kingpatentlaw.com/newsletter/)
📅 Ready to protect your brand and business? Book a consultation: https://kingpatentlaw.com/appointments/consultation/ (https://kingpatentlaw.com/appointments/consultation/)
I help creators and small business owners with IP matters nationwide and with contracts in Illinois.
@kingpatentlaw on social media (NOT X)
DISCLAIMER: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney. This content contains attorney advertising material. Julie King | King Patent Law, PLLC | 301 N Neil St Ste 400, Champaign IL 61820. Phone number and email address available at kingpatentlaw.com.
17 Sept 2026
The Provisional Patent Mistake That Costs Inventors Later
A thin, cheaply-filed provisional patent application can end up costing you far more than it saved, in narrower patent protection later. Here's a real example of how that happens.
Check out this week's longer episode, "Provisional Patent Applications: What They Do and Don't Do, and What "Patent Pending" Really Means" for more details.
Avoid the legal horrors and keep rocking your IP. 💀🎸
Subscribe for IP education for creators, podcasters, and small business owners.
📰 Sign up for the Avoid the Legal Horrors newsletter: https://kingpatentlaw.com/newsletter/ (https://kingpatentlaw.com/newsletter/)
📅 Ready to protect your brand and business? Book a consultation: https://kingpatentlaw.com/appointments/consultation/ (https://kingpatentlaw.com/appointments/consultation/)
I help creators and small business owners with IP matters nationwide and with contracts in Illinois and Georgia.
@kingpatentlaw on social media (NOT X)
DISCLAIMER: This information is for educational purposes only, is not legal advice, and does not form an attorney-client relationship. For advice about your specific situation, consult with a licensed attorney. This content contains attorney advertising material. Julie King | King Patent Law, PLLC | 301 N Neil St Ste 400, Champaign IL 61820. Phone number and email address available at kingpatentlaw.com.
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