Dive deep into the labyrinth of intellectual property rights tailored specifically for growing businesses. From trademarks to copyrights, patents to trade secrets, and the digital challenges in the age of social media – we’ve got it all covered. Engage with top IP law experts, hear firsthand experiences from seasoned brands that have successfully navigated IP challenges, and tap into insights from our in-house specialists. Join us as we unpack real-life case studies and equip you with actionable strategies to strengthen and protect your brand’s unique identity.
Podcast Overview
Dive deep into the labyrinth of intellectual property rights tailored specifically for growing businesses. From trademarks to copyrights, patents to trade secrets, and the digital challenges in the age of social media – we’ve got it all covered. Engage with top IP law experts, hear firsthand experiences from seasoned brands that have successfully navigated IP challenges, and tap into insights from our in-house specialists. Join us as we unpack real-life case studies and equip you with actionable strategies to strengthen and protect your brand’s unique identity.
Language
🇺🇲
Publishing Since
8/27/2023
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Recent Episodes
July 23, 2024
Protecting Eco-Innovations: The FinalStraw Journey
<p>💡 In this engaging session, we cover the following topics:</p> <p>1) Final's Story - From Kickstarter founding to the current success of FinalStraw.</p> <p>2) First Struggles with Counterfeiting - Recounting the early challenges faced by Final with counterfeit products entering the market.</p> <p>3) Damages Incurred from Infringements - Environmental Impact: The damage to Final's environmental mission due to counterfeit products. - Customer Confusion: The sense of confusion and betrayal from customers who mistakenly bought counterfeit products.</p> <p>4) Current Status and Evolving IP Strategy - How the company is currently dealing with infringements. - The evolution of Final's intellectual property strategy to better protect their products and brand.</p> <p>💬 Q&A Session</p> <p>Emma Rose Cohen answers questions about FinalStraw, their IP strategy, and their journey in combating counterfeiting.</p> <p>Can’t make the IP Workshop Live session but have a question for our experts? Submit it here: https://forms.gle/pqLU27Gmqx5WTotp7</p>
July 8, 2024
Combining Online and Offline Strategies to Combat Counterfeiting
<p>Who’s speaking? • Bill Patterson, Executive Vice President at Octane5 • Vinny Minhas, Head of Brand Protection, Americas at MarqVision</p> <p>In this engaging 30-minute session, we cover the following topics:</p> <p>1: The Importance of Gathering Intel on Counterfeiters: Online data: How MarqVision collects data on counterfeit products on online marketplaces, rogue websites, and social media.</p> <p>Offline data: Bill Patterson discusses methods of gathering data from offline sources, like holograms, traceable serial numbers, and CBP verification. Synergies: How combining online and offline intel enhances the ability to identify and target counterfeiting operations.</p> <p>2: Leveraging Data and Analytics for Brand Protection Heatmaps and Data Analytics: How data from both online and offline sources can be used to create heatmaps and identify counterfeiting hotspots.</p> <p>Crowdsourcing and Community Involvement: Using customer and community feedback to enhance brand protection efforts. Best Practices: Practical tips for businesses on utilizing data analytics for brand protection.</p> <p>3: Q&A Session</p> <p> </p> <p>Can’t make the event but have a question for our experts?</p> <p>https://docs.google.com/forms/d/e/1FAIpQLSeWGHuJo92-JE2YgAMpUIOW1VGEYHggu9eE5zPfF5h5A8qmjA/viewform</p>
June 21, 2024
Combatting Counterfeits with Tarte Cosmetics
<p>💡 In this engaging 30-minute session, we’ll be covering the following topics:</p> <p>1 - Challenges and Solutions in Combating Counterfeiting 💄 . The dangers counterfeit cosmetics pose to customers. . Customer confusion caused by purchasing counterfeit products. . Potential regulatory consequences stemming from customer complaints about counterfeits. . Challenges of enforcing IP on major marketplaces. . The increasing complexity of counterfeits, such as copying specific elements, removing key branding, and mimicking trade dress.</p> <p>2 - Advice for Younger and Smaller Brands 🚀 . Practical advice and strategies for younger and smaller brands to tackle counterfeiting issues early. . Key recommendations for establishing robust brand protection measures and enforcing IP rights effectively.</p> <p>3 - Q&A Session 💬 All your questions on protecting your brand and your customers from counterfeit cosmetics answered!</p> <p>⚡️ Why join? • Gain insights from industry leaders on the challenges of combating counterfeiting in the cosmetics industry. • Learn about innovative solutions and best practices for protecting your beauty brand.</p>
8 total episodes available
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- What is IP Workshop Live?
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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