Dive deep into the labyrinth of intellectual property rights tailored specifically for growing businesses. From trademarks to copyrights, patents to trade secrets, and the digital challenges in the age of social media – we’ve got it all covered. Engage with top IP law experts, hear firsthand experiences from seasoned brands that have successfully navigated IP challenges, and tap into insights from our in-house specialists. Join us as we unpack real-life case studies and equip you with actionable strategies to strengthen and protect your brand’s unique identity.
Protecting Eco-Innovations: The FinalStraw Journey
💡 In this engaging session, we cover the following topics:
1) Final's Story - From Kickstarter founding to the current success of FinalStraw.
2) First Struggles with Counterfeiting - Recounting the early challenges faced by Final with counterfeit products entering the market.
3) Damages Incurred from Infringements - Environmental Impact: The damage to Final's environmental mission due to counterfeit products. - Customer Confusion: The sense of confusion and betrayal from customers who mistakenly bought counterfeit products.
4) Current Status and Evolving IP Strategy - How the company is currently dealing with infringements. - The evolution of Final's intellectual property strategy to better protect their products and brand.
💬 Q&A Session
Emma Rose Cohen answers questions about FinalStraw, their IP strategy, and their journey in combating counterfeiting.
Can’t make the IP Workshop Live session but have a question for our experts? Submit it here: https://forms.gle/pqLU27Gmqx5WTotp7
8 Jul 2024
Combining Online and Offline Strategies to Combat Counterfeiting
Who’s speaking?
• Bill Patterson, Executive Vice President at Octane5
• Vinny Minhas, Head of Brand Protection, Americas at MarqVision
In this engaging 30-minute session, we cover the following topics:
1: The Importance of Gathering Intel on Counterfeiters: Online data: How MarqVision collects data on counterfeit products on online marketplaces, rogue websites, and social media.
Offline data: Bill Patterson discusses methods of gathering data from offline sources, like holograms, traceable serial numbers, and CBP verification. Synergies: How combining online and offline intel enhances the ability to identify and target counterfeiting operations.
2: Leveraging Data and Analytics for Brand Protection Heatmaps and Data Analytics: How data from both online and offline sources can be used to create heatmaps and identify counterfeiting hotspots.
Crowdsourcing and Community Involvement: Using customer and community feedback to enhance brand protection efforts. Best Practices: Practical tips for businesses on utilizing data analytics for brand protection.
3: Q&A Session
Can’t make the event but have a question for our experts?
https://docs.google.com/forms/d/e/1FAIpQLSeWGHuJo92-JE2YgAMpUIOW1VGEYHggu9eE5zPfF5h5A8qmjA/viewform
21 Jun 2024
Combatting Counterfeits with Tarte Cosmetics
💡 In this engaging 30-minute session, we’ll be covering the following topics:
1 - Challenges and Solutions in Combating Counterfeiting 💄
. The dangers counterfeit cosmetics pose to customers.
. Customer confusion caused by purchasing counterfeit products.
. Potential regulatory consequences stemming from customer complaints about counterfeits.
. Challenges of enforcing IP on major marketplaces.
. The increasing complexity of counterfeits, such as copying specific elements, removing key branding, and
mimicking trade dress.
2 - Advice for Younger and Smaller Brands 🚀
. Practical advice and strategies for younger and smaller brands to tackle counterfeiting issues early.
. Key recommendations for establishing robust brand protection measures and enforcing IP rights effectively.
3 - Q&A Session 💬
All your questions on protecting your brand and your customers from counterfeit cosmetics answered!
⚡️ Why join?
• Gain insights from industry leaders on the challenges of combating counterfeiting in the cosmetics industry. • Learn about innovative solutions and best practices for protecting your beauty brand.
6 Mar 2024
Fireside Chat
In a fast-paced, 30-minute session, we'll plan to cover the below questions and more:
• Infringement Types & Channels: Top infringement types and how to identify the channels your brand should be looking out for.
• Trends & Challenges: The latest trends and how to adapt your strategy accordingly.
• Resources & Education: How to find resources for protecting and enforcing your IP.
20 Jan 2024
Top 10 Predictions on Brand Protection Trends & Challenges in 2024
In this episode, Ryan, Suzy, Alexis, and Martina discuss 2024's top brand protection trends, focusing on emerging infringer strategies, key e-commerce platforms, and important global policies:
Infringer Strategies: Including challenges from live shopping, desktop cloaking, and the rise of deepfakes.
Marketplaces to Watch: Analyzing TikTok Shop, Temu, and Shein, highlighting the risks they pose in terms of IP infringements.
Global Policies and Legislation: Discussing the EU Digital Services Act, the US SHOP SAFE Act, and China's revised trademark laws.
Revenue Recovery: Introducing the concept of Revenue Recovery as a method for brands to reclaim losses from counterfeiters.
Prepare for 2024 with the full breakdown of the 10 biggest trends for 2024, available to watch on-demand now.
20 Jan 2024
DIY: How To Remove Copyrighted Content?
Whether you're a brand or content owner, it's important to know how to protect your intellectual property.
In this session, we'll cover:
* Evidence Collection: Learn how to gather proof of copyright infringement, including website analysis, links, and screenshots.
* DMCA Takedown Request: Discover how to send a Digital Millennium Copyright Act request to have infringing content removed quickly.
* Google Takedown Request: Ensure that infringing content doesn't affect your search engine rankings by submitting a takedown request to Google.
* Seeking Professional Help: When things get overwhelming, find out how expert IP protection services can assist in handling these processes effectively.
By following these steps and acting quickly, you can protect your intellectual property from unauthorized use and minimize the impact of copyright infringement.
Subscribe to our channel for more tips on protecting your intellectual property.
Jessica is an expert in online brand protection with over 7 years of experience protecting the reputations of the world's top brands across a variety of industries, including finance, retail, software, and manufacturing. She has a deep understanding of online brand protection methodology and uses her expertise to educate businesses on how they can protect their brand from a variety of threats, ranging from counterfeiting to impersonation and piracy.
In this podcast, we shed light on a growing trend that has taken TikTok by storm - the "RepTok" community.
Join us as we delve into the world of counterfeit advertising on TikTok and explore how sellers leverage the platform to promote and sell fake products (known as Dupes and Reps within TikTok), the mechanisms of this massively popular trend, and the challenges it poses to brands and consumers alike.
Topics Discussed:
- The extensive reach and influence of RepTok on TikTok, including user reach, hashtags, and links to external sales channels.
- How TikTok creators openly promote counterfeit products and why their audience is well-aware of what they are buying.
- Actionable strategies, including the use of clustering technology, to tackle counterfeit networks and protect brand reputation.
27 Aug 2023
Onboarding MSCHF: Beginning the Journey in IP Protection
Counterfeiting has woven its way into every industry, casting a shadow over visionary creators.
We invited John Belcaster, MSCHF's General Counsel, to shed light on the journey of creators and innovators in securing their invaluable creations.
In this info-packed session, you'll learn:
About John's experience building MSCHF's brand protection program
Why MSCHF, an art collective turned fashion brand, became a prime target for counterfeiting
Tips for brands looking to protect intellectual property
How MSCHF is adapting its strategy to address evolving online threats amid rapid digital change
The conversation covers prompting factors, program implementation, advice for other brands, and strategies to effectively protect brands as the landscape shifts.
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