Marcos Calliari, CEO da Ipsos no Brasil, comanda um bate-papo com participação dos experts da Ipsos e convidados, discutindo tendências para o mercado e o comportamento dos consumidores.

IpsosCast
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Podcast Overview
Marcos Calliari, CEO da Ipsos no Brasil, comanda um bate-papo com participação dos experts da Ipsos e convidados, discutindo tendências para o mercado e o comportamento dos consumidores.
Language
🇵🇹
Publishing Since
7/5/2020
1 verified contact email on file for IpsosCast
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Recent Episodes

November 19, 2025
IpsosCast | 7ª temporada, com Marcelo Gomes e Cintia Lin
Neste novo episódio, Marcos Calliari recebe Cíntia Lin, líder de Creative Excellence da Ipsos no Brasil e Marcelo Gomes, presidente do Grupo Meio & Mensagem, para uma conversa sobre os principais aprendizados do Effie Awards 2025. Eles falam sobre como entender o contexto tem sido decisivo para campanhas mais eficazes, o papel da empatia na criatividade, o uso cada vez mais maduro de influenciadores e o crescimento das campanhas com causa, que seguem entregando resultados acima da média.Um episódio cheio de insights e perfeito para quem trabalha com comunicação e quer entender o que diferencia as campanhas que performam de verdade.

December 5, 2024
IpsosCast: Effie Report 2024
Marcos Calliari, CEO of Ipsos Brazil, discusses the Effie Report 2024 with Marcelo Gomes and Cíntia Lin, unpacking key trends and insights from the global Effie Awards.

March 8, 2024
IpsosCast: Equidade de gênero
<p>As especialistas da Ipsos Tania Cerqueira (Client Organisation), Helena Junqueira (Synthesio) e Priscilla Branco (Public Affairs e Reputação Corporativa) elencam os motivos por que o debate sobre equidade de gênero segue tão relevante neste 2º episódio da 4ª temporada do IpsosCast, a série de podcasts da Ipsos. O CEO da Ipsos no Brasil, Marcos Calliari, faz a mediação do bate-papo. </p>
29 total episodes available
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This podcast updates weekly.
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Yes, this podcast regularly features guests.
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