Asking and discussing the questions that small business leaders ask themselves. Mike Williams, CEO/President of The H&H Group, sits with a guest and they discuss the pros and cons, the timing of, and the moral implications of questions that small businesses have to answer all the time.
Are Google Ads Worth It? | A discussion about the ROI of Google Ads and the cost of clicks with Tom Malesic
Is Google Ads a gold mine or just a money pit for your marketing budget?
Every small business owner feels the pressure to "be on Page 1," but at what cost? In this episode of Is it WORTH it?, Tom Malesic from EZ Marketing joins the conversation to pull back the curtain on the world of Pay-Per-Click (PPC) advertising.
This isn't a sales pitch for Google—it's a raw, high-energy discussion about the volatility of the auction system. We dive into the "whens" and "when-nots" of search engine marketing, exploring the tension between instant leads and rising costs. Does your business actually need to be at the top of the search results, or are there better ways to spend your hard-earned dollars?
9 Feb 2026
Is Defining Core Values WORTH It? | Culture vs. Corporate Fluff with Nick Paulakow
Are your core values the heartbeat of your company or just expensive wallpaper? 🚀 Every leadership book screams that you need them, but for a small business, the process can feel like a distraction from the "real" work.
In this episode of Is it WORTH it?, Nick Paulakow from One2One in Lancaster, PA, joins the conversation to dissect the high-stakes world of organizational culture. This discussion isn't a lecture on "best" practices—it's a deep dive into the messy reality of defining what a business stands for. Does a list of values actually drive profit and retention, or is it a time-sink that ends up forgotten in an employee handbook?
We explore the "whens" and "when-nots" of the process, looking at the seasons when a business needs a compass and the moments when it just needs to get the job done.
Is it worth it podcast, core values, company culture, Nick Paulakow, One2One, Lancaster PA business, defining core values, organizational health, small business strategy, business values, leadership development, mission statement, entrepreneurship discussion, company vision.
26 Jan 2026
Is Training From Scratch Worth It? | discussion for the small business who is hiring.
Every small business eventually hits this crossroad: Do you pay a premium for a "plug-and-play" expert, or do you bet on a diamond in the rough and build them from the ground up? In this episode of Is it WORTH it?, we are joined by Elspeth Moffatt, Director of Communications for the Lancaster City Alliance, to tear down the myths of the hiring process.
We’re diving into the "Will vs. Skill" debate and asking the hard questions about the situation your business is in right now. Is a training period a luxury you can afford, or is an expert the only way to survive your current growth spurt?
5 Jan 2026
Is Sourcing Locally Worth it? | A discussion for small business leaders
Is "Made in Lancaster PA" or "Sourced Locally" a brilliant business strategy—or a one-way ticket to a margin crisis? 🚀
In this episode of Is it WORTH it?, we are joined by the powerhouse Janine James to tackle one of the most debated topics in small business today: Local Sourcing. We aren't here to give you a "perfect" answer or a final verdict. Instead, we’re peeling back the layers on the tension between social good and the bottom line.
Janine brings her expertise to the table as we explore:
The "Feel Good" Factor: Does community impact actually drive customer loyalty?
The Logistics Reality Check: When does shorter distance mean higher risk?
The Price Tag: How do you justify the "local premium" to your customers (and your accountant)?
Scalability: Can a business grow while staying strictly local?
We’re laying out the pros, the cons, and the "whens" and "when-nots." By the end of this discussion, the choice is yours: Is sourcing locally WORTH it for your business?
22 Dec 2025
Is Networking Worth It?
In this episode we discuss traditional networking, "relationshipping", Jeffrey Gitomer, and so much more!
8 Dec 2025
Is being a One-Stop-Shop Worth it?
I discuss the pros and cons of being a one-stop shop as a small business with Jake Handyside.
24 Nov 2025
Is LinkedIn Worth It for your small business?
I talk with Lauren Eisenhauer about LinkedIn and when it is, and isn't, the right social media platform for your small business.
18 Nov 2025
Is Executive Coaching Worth It?
As a small business leader, you have choices that you have to make. Getting a coach is one of them. Which, of course, leads to the question: what kind of coach do I need?
In this episode Rob Skacel, PhD and I discuss Executive Coaching and when it may and may not be a good fit for the small business leader.
17 Nov 2025
Are HR Firms Worth It?
In this episode, I talk with Karen Young about when HR Firms are AND aren't worth it.
17 Nov 2025
Are Peer Groups Worth It?
Bryan Kelley and I sit down to talk about the good and bad of Peer Groups on this episode of Is It Worth It?
17 Nov 2025
Are Digital or Paper Business Cards Worth it?
It's 2025, should you have old school business cards, one of those new-fangled NFC cards, or just your phone?
Jacob Gallant and I discuss this topic in this episode of Is It Worth It?
17 Nov 2025
Is Engaging with Your Community Worth It?
Seems like an easy question, right? But for small businesses there are some real challenges to engaging with your community. Peter Barber from Two Dudes Painting and I talk about this on this episode.
17 Nov 2025
Is Joining an Economic Alliance Worth it?
For Small Businesses, joining the Chamber of Commerce, Economic Alliance, etc can be a big decision. Katie Mahoney and I sit down and talk about what they do and when it might not be a good fit for your business. Of course, there is plenty of when it is a good fit discussion in here too!
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