Every two weeks, humans from the BIMA (British Interactive Media Association) AI Council interrogate AI myths, provide practical advice, and share insights alongside other expert practitioners making it happen with AI.
BIMA is the voice of creativity & tech in the UK - driving innovation & excellence and representing a community of businesses, charities and academia.
BIMA's AI Council works to prepare UK craftspeople, creative agencies, and business leaders for the AI-powered changes to come. We cut through the noise to forge links and facilitate innovation, and look to inspire others by spotlighting those who are getting it right and doing the best work.
Co-hosts are Olly Veysey - writer, filmmaker and content strategist - and Lisa Talia Moretti - digital sociologist and business ethicist.
For this season finale Olly Veysey and ever-brilliant co-pilot Lisa Talia Moretti are joined by fellow council members Dora Moldovan and Prateek Jain — two people shaping the next phase of AI inside major organisations. Together, they revisit the sharpest insights of the season, from AI slop and hallucinations to “slow craft”, agency reinvention, vibe coding, and why most organisations are still stuck at the automation stage. And they explore why 2026 won’t be about AI hype… but about skills,...
11 Nov 2025
Fear not, Creatives, AI comes in peace
This week on IS THIS AI?, we’re talking creativity, why 90% of everything is cr*p, and whether AI is here to help or to quietly remove you from your studio. We’re joined by Derek & Norts (The Peeps) who have been experimenting with machine learning and creativity since before AI tools got slick (and same-y). This conversation gets into the uncomfortable, strategic, and sometimes joyful reality of creative work alongside AI: where it’s useful, where it isn’t, and what still makes human cre...
29 Oct 2025
Computer says no: AI x recruitment.
This week, Olly and Lisa sit down with Be Kaler Pilgrim, a design and tech recruitment leader who has spent more than two decades helping creatives find their place in changing organisations. We get honest about where the jobs have gone, how to get seen when robots are the first reader of your CV, and what soft skills genuinely look like in an AI workplace. As always, it's personal, practical and grounded in what is actually happening right now. Why listen? Understand the real story beh...
15 Oct 2025
AI slashes at all marketing skills and levels
This week, our guest Nathan Roach introduces a framework to identify the gaps and understand AI's role across all marketing skills and levels. Developing from the T-shaped marketer framework, this discussion touches on the importance of focusing on tasks, the risks of becoming caterpillars, and how the skills we already have are still our most valuable assets. Which is a relief for most of us. Tune in for: 1. An explanation of how we can level up the T-shaped marketing framework. 2. Why...
1 Oct 2025
AI is not ready
Huge numbers of enterprise AI projects are failing. Allegedly. MIT recently published a report claiming that “despite $30–40 billion in enterprise investment into GenAI... 95% of organizations are getting zero return.” Amid the shock, excitement, eye rolls, and told-you-so's, hosts Lisa Talia Moretti & Oliver Veysey take a clear eyed look at what’s really going on behind the MIT stats. They are joined by fellow AI Council member, Tom Good, and Luke Alexander - Chief Digital & AI Offic...
18 Sept 2025
AI is a new capitalism
Is AI a new capitalism? Or a cult? We're kicking off this week with a heavy-hitting provocation. Regular hosts Olly Veysey and Lisa Talia Moretti are joined by AI Council member and chief AI Officer Dora Moldovan with special guest Joe McLewin - Managing Director of an AI consultancy - Braidr. They discuss how the rules of business, how we hire, upskill and create value as businesses and agencies are being rewritten. And why maintaining trust remains first priority while the big ...
18 Sept 2025
Agencies have 18 months to live
Episode one of a new regular podcast from the humans on the BIMA AI Council: interrogating AI myths, providing practical advice, and sharing insights from practitioners making it happen with AI. AI Council co-chair and content director Oliver Veysey hosts a lively 20 minute debate with co-chair and digital sociologist Lisa Talia Moretti, digital experience director Prateek Jain, and UX design leader Tom Good. They explore the challenges and painful change amidst the great AI disruption ...
18 Sept 2025
With GenAI, you can be fast or good.
AI tools can complete some tasks really fast. Much faster than a human can. But is what they’re producing good or are we just creating more stuff really fast? Is that a good thing? This episode aims to discuss how the qualities of ‘fast’ and ‘good’ are changing workflows and expectations. In this episode, UX designer and accessible design leader, Emily Lawes shares her experience of Figma Sites and explores the opportunities and pitfalls vibe coding and the pitfalls of launching an AI-created...
18 Sept 2025
Episode 3: Preview
When big tech and AI is claiming the land all around us, how can we thrive and determine our own future?
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