Isme Insights
Claim This Podcastby Cathy Knight
Podcast Overview
<p><b>Isme Insights – The Podcast</b></p><p>Welcome to Isme Insights, the podcast exploring the ideas, people and technology shaping the future of digital and tech led businesses.</p><p></p><p>Hosted by Cathy Knight- Isme Insights brings together leaders, marketers, and changemakers to explore the future of work — where purpose, creativity, and performance meet.</p><p></p><p>Each episode dives into topics across Digital, Data, Marketing and Technology, alongside real stories from entrepreneurs, founders and leaders building businesses in a fast changing world. From practical insights and emerging trends, to honest conversations about growth, challenges and lessons learned. Isme Insights is about sharing knowledge that helps you think differently and move forward with purpose. </p><p></p>
Language
🇺🇲
Publishing Since
10/31/2025
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Recent Episodes
February 25, 2026
Unfreezing Marketing: Bringing the Human Lens Back in the Age of AI
<h3>Episode Summary</h3><p>In this episode of <i>Isme Insights</i>, Cathy sits down with Ruth Clarke, Managing Partner at SIX, a Bristol-based B Corp branding and marketing agency, to explore how organisations can stay deeply human in an era shaped by automation and AI.</p><p></p><p>As artificial intelligence transforms how marketing is delivered, Ruth argues that it hasn’t changed why it matters.</p><p>Together, they unpack:</p><ul><li>Why AI isn’t the enemy, but fear and paralysis might be</li><li>The risk of “vanilla marketing” in an automated world</li><li>How storytelling bridges logic and emotion in leadership</li><li>The powerful link between employee experience and customer experience</li><li>Why psychological safety fuels innovation</li><li>How leaders can “unfreeze” their teams during transformation</li></ul><p>Ruth shares insights from her journey within SIX, from creative agency roots to building a culture-led, purpose-driven business and reflects on how emotional intelligence, creativity and clarity are becoming even more valuable as technology accelerates.</p><p></p><p>This conversation is a timely reminder that progress doesn’t have to mean losing the human touch. Because technology isn’t the problem, how we use it is.</p><p></p><p>If you’re a marketing leader, founder, HR professional or anyone navigating AI-driven change, this episode will challenge you to think differently about culture, creativity and courage.</p>
January 21, 2026
Why Purpose Wins: Andy Hawkins on Building Ethical, Impact-Led Businesses
<p>Summary</p><p></p><p>In this episode of the Isme Insights podcast, host Cathy engages with Andy Hawkins, the Chief People, Planet, and Purpose Officer at Business on Purpose, to explore the significance of B Corp certification and its impact on businesses. Andy shares his journey from working in South Africa to helping companies navigate the complexities of B Corp certification, emphasising the importance of purpose-driven business practices. He discusses how B Corp serves as a community of like-minded organisations committed to social and environmental responsibility, and how it can help businesses articulate their mission and values effectively.</p><p></p><p>Throughout the conversation, Andy highlights the common misconceptions surrounding B Corp, such as the belief that it is only for large corporations or that it is too difficult to achieve. He encourages businesses of all sizes to embrace the B Corp framework as a means of continuous improvement and community building. </p><p></p><p>The episode also touches on the upcoming changes to B Corp standards and the importance of leadership in fostering a purpose-driven culture within organizations. Andy's passion for helping businesses grow purposefully shines through, making this episode a valuable resource for anyone interested in integrating purpose into their business model.</p><p></p>
December 18, 2025
The Jolly Hog Story: Family, Food and Purpose with Olly Kohn
<p>The conversation with Olly Kohn, co-founder of The Jolly Hog, delves into the journey of building a successful food brand with a strong emphasis on family values, resilience, team culture, and community involvement. From the early days of sausage making to pivotal moments and brand building, the discussion highlights the impact of upbringing, sports, and market challenges on business growth. The conversation covers the journey of building a brand in retail, the significance of B Corp certification and impact reporting, the challenges of maintaining retail listings and performance, the importance of diversification and business growth, and the influence of early experiences and communication skills on entrepreneurial mindset. Key takeaways include the emphasis on quality and the value of building a strong network.</p><p></p><p>Takeaways</p><ul><li>Family values and upbringing influence business</li><li>Resilience and robustness from professional sports</li><li>Creating a strong team culture</li><li>Adapting to market changes and challenges</li><li>Community involvement and giving back Quality is key</li><li>Building a network is crucial</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Jolly Hog: From School Days to Sausage Making</li><li>09:00 Building a Strong Team and Culture</li><li>22:59 Pivotal Moments: From Michel Roux Jr. to COVID Challenges</li><li>28:23 Building a Brand in Retail</li><li>37:45 Maintaining Retail Listings and Performance</li><li>47:14 Early Experiences and Communication Skills</li></ul>
6 total episodes available
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Frequently asked questions
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- What is Isme Insights?
<p><b>Isme Insights – The Podcast</b></p><p>Welcome to Isme Insights, the podcast exploring the ideas, people and technology shaping the future of digital and tech led businesses.</p><p></p><p>Hosted by Cathy Knight- Isme Insights brings together leaders, marketers, and changemakers to explore the future of work — where purpose, creativity, and performance meet.</p><p></p><p>Each episode dives into topics across Digital, Data, Marketing and Technology, alongside real stories from entrepreneurs, founders and leaders building businesses in a fast changing world. From practical insights and emerging trends, to honest conversations about growth, challenges and lessons learned. Isme Insights is about sharing knowledge that helps you think differently and move forward with purpose. </p><p></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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