It Means To Work is a podcast produced and curated by Amalia Consulting. It examines “the work” involved in all things from marketing rollouts to career moves to cultural shifts and making a business successful. Through various segments, our hosts - Samira Ibrahim and Denayja Reese - will offer their insights and expertise. They are always ready to go. Are you ready to work?
Hosts Denayja and Samira examine algorithms' impact on personal style and critical thought, considering Vogue's role in shaping opinions and previewing new fall television shows in this episode.
17 Sept 2025
How FIFA F-d Up On Club World Cup
Samira discusses the FIFA Club World Cup's marketing and execution failures, analyzing how community-driven strategies could have improved the event, in this episode.
1 Jul 2025
Has Hollywood Really Left LA? Pt. 1 Unpacking the LA Exodus
Samira and Denayja analyze the film and television industry's potential relocation from Los Angeles, exploring the implications for local residents and the city's efforts to retain production; this is a discussion.
1 Jul 2025
Marketing’s Overcorrection Problem, Labubumania and Finding Balance
Hosts Samira and Denayja examine marketing's overcorrection problem, exploring the balance between data overuse and live experiences in today's rapidly shifting cultural landscape.
3 Apr 2025
That's Not Marketing Babe
In this episode, Samira and Denayja discuss what is and more importantly, what isn't good marketing in 2025. How each piece works to fit together to solve a neverending puzzle that makes the difference between a successful business strategy and a failing one. They also debate who decides strategy; what roles does each member of the C-suite play and who is ultimately responsible.
3 Apr 2025
17 Reasons Mickey 17's Marketing Failed
In this episode, Samira and Denayja discuss Mickey 17's marketing. They explore how the lack of clear messaging, not engaging talent properly and other marketing blunders all led the film to a projected $70M loss for a promising film. They also breakdown the anatomy of what makes a good rollout and why.
2 Apr 2025
Who Do You Think You Are Talking To?
In this episode, Samira and Denayja discuss Amalia's insights report - a white paper featuring audience engagement insights that surveyed over 200 people across key subcultures. It answers the questions brands have about the emotional drivers that fuel consumer decision-making and how to engage with these key audiences. We also discuss the most overlooked consumer category that brands are missing out on. Show notes available on our Substack: https://itmeanstowork.substack.com/ (https://itmeanstowork.substack.com/)
14 Mar 2025
What It Means To Work At The End of The World
In this episode, Samira and Denayja discuss the evolving landscape of work in 2025. They explore how the entertainment industry can adapt to current trends and the significance of community resilience in the face of challenges. The conversation also delves into the fashion industry's reckoning with sustainability and authenticity, emphasizing the need for brands to align with consumer values. Show notes available on our Substack: https://itmeanstowork.substack.com/ (https://itmeanstowork.substack.com/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.2 / 5
5 ratings
Podcast Authority Score: 13 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
14
Social presence
0
YouTube
0
Engagement
31
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Guest appearances
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