What if niching could set you free rather than box you in?
It's possible when you shift what you think you know about niching, even if you’re a reluctant marketer. Based on her experience with hundreds of coaches and healers, Amanda Jane explores the heart, art, and science of answering the question, “so, what do you do?”
courageousmarketing.substack.com (https://courageousmarketing.substack.com/s/its-a-niche-podcast?utm_medium=podcast)
Getting the Right Niche Feedback (And Why it Matters)
Getting feedback is essential for shaping a successful niche, but not all feedback is created equal. In this episode, we’ll dive into why getting objective, constructive feedback is crucial—and how the wrong input even when it's well-intentioned can hold you back.We’ll explore:How to find quality feedback that’s aligned with your stage of business,The criteria for choosing the right people to provide feedback, The types of feedback that are helpful, andHow to receive feedback that will u...
3 Sept 2024
Less Marketing? It's Possible with Niching
In this episode, we explore how having a clear niche can significantly reduce the amount of marketing you need to do. By honing in on a specific problem and audience, you become an expert, building trust with your best-fit clients. Plus your message becomes easy to understand—and even easier for others to share. We’ll dive into how niching amplifies word-of-mouth marketing and how it leverages others' networks to spread your message without you. You can win during the podcast launch! 🚀🎙️...
27 Aug 2024
Your Gifts and Skills in Your Niche
In this episode, we dive into the fourth and final element of creating a congruent niche: your unique gifts and skills. Your natural talents, traits and values are powerful tools that can set your niche apart and help you connect deeply with your soulmate clients.We’ll highlight the importance of identifying and highlighting your unique strengths to craft a niche that is true to who you are and makes you want to show up to your business. We'll also discuss the importance of integrating your p...
20 Aug 2024
How Your Past Can Shape Your Niche
Your past experiences can hold the key to creating a niche that’s a genuine reflection of you. In this episode, we explore the third element of building a congruent niche: bringing your history and whole self into your business.We’ll dive into the challenges and rewards of integrating your personal story into your niche, from confronting feelings of shame and imposter syndrome to harnessing the unique expertise that comes from lived experience. You’ll discover how your history can provide a r...
13 Aug 2024
The Importance of Niching
Join me for the inaugural episode of It’s a Niche Podcast, where we chat about the vital role of niching. This episode is perfect for coaches and healers who struggle with marketing.In this episode, we dive into:My personal journey from a reluctant marketer to embracing a safe approach to marketing.How avoiding niching can create even more challengesThe impact of niching on attracting your clients, building your business and beyondWe’re changing the world over here y’all. Get in and listen!!E...
13 Aug 2024
Secrets to a Niche That Works for You
Ready to uncover the secrets to creating a niche that truly works for you? In this episode, I’m sharing the framework I’ve developed to help coaches, healers, and online service providers finally feel at peace with their niche. This is about aligning your business with your unique strengths and the needs of your ideal clients.What you’ll discover:The four essential elements of a successful niche: identifying specific problems, understanding your clients’ desires, bringing your whole self into...
13 Aug 2024
Niching Without Feeling Boxed In
If the thought of niching makes you feel boxed in, you're not alone. Many coaches, healers, and online service providers worry that defining a niche will limit them and stifle their freedom - it couldn’t be further from the truth.In this episode, I’m busting four common misconceptions that I see are the root of this idea that niching means being pigeon-holed:Niching means narrowing down on demographicsI have to niche my businessOnce I choose a niche I have to stick with itNiching will limit m...
13 Aug 2024
How Getting Specific Makes You More Relevant
Ever feel like you're shouting into the void with your broad, one-size-fits-all message? Maybe it’s time to get specific—really specific.In this episode, I'm turning the tables on the old “cast a wide net” approach. I’ll show you how zeroing in on the details can actually make your message hit home with the right people. And I'll share lessons from books that prove the power of getting granular.But this isn’t just theory. You’ll walk away with concrete steps to sharpen your focus, connect wit...
13 Aug 2024
What's the Problem with Your Niche?
The problem could be with how clearly you’ve identified the problem you solve. In this episode, I'm diving deep into the first crucial element of building a successful niche: getting crystal clear on the specific problem your ideal clients are facing.I’m preaching why identifying a specific problem is the foundation of a strong niche and how this clarity can transform your marketing and client attraction efforts. I’ll share real-life examples, discuss common mistakes to avoid, and provide pra...
13 Aug 2024
Why Niching Isn't About Demographics
In today’s episode, we tackle one of the biggest myths about niching: the idea that it means choosing a smaller demographic. Spoiler alert—it doesn’t!I’m share my point-of view that niching is actually about the specific problem you solve, not who you think your target audience is. We'll dive into why focusing solely on demographics can lead to frustration and wasted effort.Then we’re gonna illustrate the importance of problem-focused niching with real-life examples and explain how this shift...
13 Aug 2024
What Your Clients Really Want
Understanding what your clients truly want is the key to building a niche that resonates and succeeds. In this episode, we’ll dive deep into discerning your clients' desires and aligning them with your business. By focusing on what your clients genuinely desire, you can create a niche that meets their needs and also elevates your services to a new level of relevance and impact.I’ll explore how to distinguish between:what your clients want and what you, as the practitioner, envision for them.w...
13 Aug 2024
You Don't Need a One-Sentence Niche
Let’s debunk the myth that you need a perfect niche statement to start sharing your work and attracting your ideal clients, mmm k? The pressure to get it just right can be paralyzing and keep you from moving forward.Today we’re getting into:The misconception that niching requires a flawless one-sentence statement.Practical advice on where to start sharing your niche, no matter how many sentences you have.How embracing progress over perfection can lead to a clearer and more compelling niche ov...
5 Aug 2024
Welcome to It's a Niche Podcast
Welcome to It’s a Niche Podcast, the only podcast dedicated to exploring the world of niching for reluctant marketers. If you’re a coach, healer, or online entrepreneur tired of vague "I help..." statements and struggling to find your people, this podcast is for you.I'm Amanda Jane, your host, an accidental entrepreneur who once resisted niching myself. Since 2020, I've been helping hundreds of coaches and healers figure out who they are talking to, and how to share what they do so they can a...
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