It's All Happening : Women In CPG
Claim This Podcastby Danielle Calabrese
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Podcast Overview
<div>It's All Happening : Women In CPG is an ongoing conversation about the ins and outs of everything related to launching and running a successful CPG business. Join Danielle Calabrese, a multifaceted leader and CPG expert, in diving into the juiciest conversations with fellow female leaders about everything from branding to sales strategy, scaling, and beyond. You’ll hear firsthand accounts on struggles, triumphs, challenges, and industry secrets that will equip you to be a better entrepreneur. Each episode is laced with actionable takeaways and thoughtful conversations meant to dismantle the barriers around the CPG-space. Visit the <a href="https://www.itsallhappeningagency.co/">It's All Happening Website </a>and on <a href="https://www.instagram.com/itsallhappeningco/">Instagram </a> </div>
Language
🇺🇲
Publishing Since
2/9/2025
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Recent Episodes
June 21, 2026
S4 Ep49: CRUNO : The Farmers Market Granola Brand That Got A Major Glow Up
<div> <p>After spending more than a decade in tech helping companies grow and maximize ROI, <a href="https://www.linkedin.com/in/juliawilson2019/">Yuliya Wilson</a> felt called to build something of her own. Something that aligned with her passion for nutrition, wellness, and creating products that genuinely help people feel their best. What started as homemade granola shared with friends and family evolved into <a href="https://eatcruno.com/">Cruno,</a> a premium granola brand known for its bold flavors and thoughtfully sourced, anti-inflammatory ingredients.</p><p>Yuliya launched Cruno at local farmers markets in Northern California, where she built a loyal customer base one conversation, one sample, and one bag at a time. Those early market days became the foundation for the brand, providing direct feedback from customers and helping shape everything from product development to packaging and positioning.</p><p>Today, Cruno has grown beyond the farmers market, evolving into a CPG brand while staying true to its original mission. Yuliya now splits her time between developing new recipes, growing the business, and navigating the challenges and rewards of entrepreneurship. Her journey is a testament to the idea that careers don’t have to follow a straight line and that sometimes the biggest opportunities come from betting on yourself. Follow Cruno on Instagram. </p><p><a href="https://www.itsallhappeningagency.co/">It's All Happening Website</a><br><a href="https://www.instagram.com/itsallhappeningco/">It's All Happening Instagram </a><br><a href="https://www.linkedin.com/in/danielle-calabrese-588160a/">Follow Danielle on Linkedin</a><br><a href="https://www.itsallhappeningagency.co/launch-course-final">Launch Lab<br></a><br></p></div>
June 13, 2026
S4 Ep48: Nomie: The Challenge Of Building A Kids Meal Solution
<div> <p><a href="https://www.linkedin.com/in/roopaannadatha/">Roopa Annadatha</a> is the founder of <a href="https://getnomie.com/">Nomie</a>, a line of organic pantry meals for kids: shelf-stable, complete, and ready in ten minutes with just hot water. The meals don't require a fridge, microwave, or cooking.</p><p>Before Nomie, Roopa spent 15 years managing operations and supply chain at Apple, Microsoft, and Peloton, bringing new products to market at scale.</p><p>After her son became a toddler and started eating real meals, she felt the tension so many parents know: the pressure between wanting to feed him well and not having the time. She'd reach for frozen meals, pouches, and snacks that didn't give him the nutrition he needed. Then came the breaking point: an 8-hour flight where he survived on just Goldfish and pretzels. In that moment, she wanted an actual meal she could grab as fast as a snack. That's what sparked Nomie.</p><p>She spent the next year working with families and pediatric nutritionists to create a complete meal packed with protein, fiber, and veggies that requires zero cooking. What surprised her was where she ended up using it, not just on planes, but at home. The 5:30 scramble. The gap between school and dinner. It became her family's everyday trusted option.</p><p>Nomie launches in summer 2026, beginning with DTC and retail to follow.<br><a href="https://www.instagram.com/getnomie/">Follow Nomie on Instagram</a></p><p><a href="https://www.itsallhappeningagency.co/">It's All Happening Website</a><br><a href="https://www.instagram.com/itsallhappeningco/">It's All Happening Instagram </a><br><a href="https://www.linkedin.com/in/danielle-calabrese-588160a/">Follow Danielle on Linkedin</a><br><a href="https://www.itsallhappeningagency.co/launch-course-final">Launch Lab<br></a><br></p></div>
June 6, 2026
S4 Ep47: How Purple Drop Is Bringing Peru’s Beloved Chicha Morada to American Consumers
<div> <p><a href="https://www.linkedin.com/in/maria-vepa/">Maria Velasquez</a> is the founder of <a href="https://thepurpledrop.com/">The Purple Drop,</a> a vibrant beverage brand modernizing Peru’s beloved chicha morada for a new generation. Before entering the beverage industry, Maria spent more than a decade leading marketing and demand generation for enterprise technology and cybersecurity companies, building high-growth programs, global campaigns, and brand strategies across the B2B tech space.<br>After years in tech, Maria traded software for sips and co-founded The Purple Drop with her husband Roger, inspired by his family’s homemade chicha morada recipe and a transformative trip to Peru. Built from purple corn, real fruit, and warming spices, The Purple Drop brings an ancient Peruvian tradition into a clean, ready-to-drink format designed for modern consumers.</p><p>As a Moroccan-born founder raising a multicultural family with Peruvian traditions at the center of the table, Maria is passionate about using food and beverage to connect people to culture, storytelling, and shared experiences. Today, she’s building a bold, culture-forward beverage brand that celebrates Peru’s rich culinary heritage while supporting the communities and farmers behind its iconic ingredients.<br>Follow <a href="https://www.instagram.com/heypurpledrop/">The Purple Drop</a> on Instagram. </p><p><a href="https://www.itsallhappeningagency.co/">It's All Happening Website</a><br><a href="https://www.instagram.com/itsallhappeningco/">It's All Happening Instagram </a><br><a href="https://www.linkedin.com/in/danielle-calabrese-588160a/">Follow Danielle on Linkedin</a><br><a href="https://www.itsallhappeningagency.co/launch-course-final">Launch Lab<br></a><br></p></div>
49 total episodes available
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- What is It's All Happening : Women In CPG?
<div>It's All Happening : Women In CPG is an ongoing conversation about the ins and outs of everything related to launching and running a successful CPG business. Join Danielle Calabrese, a multifaceted leader and CPG expert, in diving into the juiciest conversations with fellow female leaders about everything from branding to sales strategy, scaling, and beyond. You’ll hear firsthand accounts on struggles, triumphs, challenges, and industry secrets that will equip you to be a better entrepreneur. Each episode is laced with actionable takeaways and thoughtful conversations meant to dismantle the barriers around the CPG-space. Visit the <a href="https://www.itsallhappeningagency.co/">It's All Happening Website </a>and on <a href="https://www.instagram.com/itsallhappeningco/">Instagram </a> </div> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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