It's All Happening : Women In CPG

About It's All Happening : Women In CPG

It's All Happening : Women In CPG is an ongoing conversation about the ins and outs of everything related to launching and running a successful CPG business. Join Danielle Calabrese, a multifaceted leader and CPG expert, in diving into the juiciest conversations with fellow female leaders about everything from branding to sales strategy, scaling, and beyond. You’ll hear firsthand accounts on struggles, triumphs, challenges, and industry secrets that will equip you to be a better entrepreneur. Each episode is laced with actionable takeaways and thoughtful conversations meant to dismantle the barriers around the CPG-space. Visit the It's All Happening Website (https://www.itsallhappeningagency.co/)and on Instagram  (https://www.instagram.com/itsallhappeningco/)

Publisher

Danielle Calabrese

Category

business · education

Language

en

Explicit

No

First episode

9 Feb 2025

Latest episode

18 Oct 2026

Latest episodes

60 episodes in the feed.

1. 

   18 Oct 2026

   S5 Ep60: From Kitchen to Pop-Up Grocer: How Two Sisters Launched Emtru

   The granola aisle isn't short on competition, but most of it is still fighting over the same square inch: the breakfast bowl. Emtru, (https://www.emtrufoods.com/) a woman-owned granola brand founded by sisters Alexa (https://www.linkedin.com/in/alexa-marzuca-a11b70241/recent-activity/all/) and Silvana Marzuka (https://www.linkedin.com/in/silvana-marzuca-gonzalez-67495a264/), is staking its launch on the part of that fight nobody's had: granola that's built to be eaten anywhere else, too. The line debuts with three flavors, each built to work as more than a breakfast: Muy Maple (maple, pecan and cinnamon), the brand's original recipe; Hot Honey (chili and honey), built to double as a topping — on salads, or even as a breading; and Xocolate (dark chocolate & butter), a Mexican-inspired take rich enough to eat on its own as a snack. The recipe didn't start as a pitch deck. About five years ago, co-founder Alexa got tired of choosing between granola that was clean and granola that tasted like something, so she started making her own in her kitchen, built around the Mexican flavors she and Silvana grew up on. For years, it stayed a family recipe - until friends started asking for a bag of their own. "It was just for us at first. Our family was eating it, and that was enough," said Alexa, co-founder of Emtru, a Cordon Bleu Grand Diplôme-trained chef and health coach who is currently midway through an engineering degree. "Then friends started asking for it, and that's when we realized it wasn't just ours to keep." That became the only standard that mattered: never put something on a shelf they wouldn't eat themselves. Kosher-certified, high-fiber, no seed oils, no refined sugar, nothing artificial - every claim on the bag was true long before Emtru was a company, back when it was just how Alexa cooked for her own family. It was Silvana, who holds a degree in business and hospitality, who decided a five-year-old house recipe was finally ready for a shelf - and left her own job to get it there, now leading Emtru's operations and retail strategy full-time. "Cravable enough to snack on, clean enough to trust, different enough that it doesn't belong only at breakfast," said Silvana, co-founder of Emtru. "Five years in our own kitchen, and we still only launched it once we couldn't stop eating it ourselves." Emtru arrives in New York City on October 9th at Pop Up Grocer. Follow EmTru (https://www.instagram.com/eat.emtru/) on Instagram. It's All Happening Website (https://www.itsallhappeningagency.co/) It's All Happening Instagram (https://www.instagram.com/itsallhappeningco/) Follow Danielle on Linkedin (https://www.linkedin.com/in/danielle-calabrese-588160a/) Launch Lab (https://www.itsallhappeningagency.co/launch-course-final)Questions? Book a 15 min call (https://calendly.com/dee-itsallhappeningagency/15-min-intro-call) with Danielle

2. 

   11 Oct 2026

   S5 Ep59: She Quit Her Job of 17 Years to Disrupt the Pasta Sauce Aisle - Pastacraft

   Pastacraft (https://thepastacraft.com/) was founded by Christine Messier, (https://www.linkedin.com/in/christine-koetz-messier/) a 17-year natural and organic grocery veteran and former Chief Brand Officer of MOM’s Organic Market, who wanted the flavor and satisfaction of cooking from scratch without the time and effort it often requires. Made with thoughtfully sourced organic and single-origin ingredients, Pastacraft’s dry pasta sauce starters transform with butter or olive oil and starchy pasta water into a rich, freshly emulsified sauce in minutes. Inspired by the simple pastas Christine grew up eating and designed for real life, Pastacraft isn’t trying to replace cooking. It’s making scratch-quality cooking easier and giving people a little more time back for the things that matter. Follow Pastacraft on Instagram. (https://www.instagram.com/thepastacraft/) It's All Happening Website (https://www.itsallhappeningagency.co/) It's All Happening Instagram (https://www.instagram.com/itsallhappeningco/) Follow Danielle on Linkedin (https://www.linkedin.com/in/danielle-calabrese-588160a/) Launch Lab (https://www.itsallhappeningagency.co/launch-course-final)Questions? Book a 15 min call (https://calendly.com/dee-itsallhappeningagency/15-min-intro-call) with Danielle

3. 

   5 Oct 2026

   S5 Ep58: Co-Packer Chaos, Cold Chain and a Pitch Win: The Raw Dawg Story

   Sierra Obioha (https://www.linkedin.com/in/sierraobioha/?isSelfProfile=false) is the Founder and CEO of My Raw Dawg (https://myrawdawg.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAcGRvZgJzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAacnPmTMBUufkUhTHA3KyfxhS033O0s2nOuFErZNRYYX810waXOFVRwWVma66w_aem_mlN3HH9SNUbt3FddG0xWSg), an ancestral-inspired raw dog food company based in Los Angeles. Before pet food, she spent her career in television as a creative development executive, and walked away from opportunities at Will Smith's and Jamie Foxx's production companies to bet on herself instead. That bet started with her own health: she spent years rethinking what belonged on her plate and lost 75 pounds. But it wasn't until her dog Bojangles got sick that she started asking the same questions about his bowl. The answer became Raw Dawg. Fresh off winning the 2026 Next Wave Pitch at SUPERZOO and launching this September, Sierra is building an educational movement that just so happens to sell dog food. Her philosophy in four words: feed instinct, not industry. It's All Happening Website (https://www.itsallhappeningagency.co/) It's All Happening Instagram (https://www.instagram.com/itsallhappeningco/) Follow Danielle on Linkedin (https://www.linkedin.com/in/danielle-calabrese-588160a/) Launch Lab (https://www.itsallhappeningagency.co/launch-course-final)Questions? Book a 15 min call (https://calendly.com/dee-itsallhappeningagency/15-min-intro-call) with Danielle

Who has been a guest on It's All Happening : Women In CPG

Names identified in recent episode analyses. Showing up to five guests.

• Suzanna Rizzo
• Michelle Valdez-Wilton
• Michelle Mitchelle
• Leah
• Yasamin

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

6 ratings

Spotify

5.0 / 5

10 ratings

Podcast Authority Score: 25 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

31

Social presence

0

YouTube

0

Engagement

51

Contact It's All Happening : Women In CPG

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Shows with a similar audience

• 

  The Dream Bigger Podcast

• 

  Aspire with Emma Grede

• 

  The Skinny Confidential Him & Her Podcast

• 

  The Wellness Process

• 

  The Startup CPG Podcast

• 

  Hot Smart Rich