Forget sponsors. Your podcast should help you sell.
Welcome to It’s Not Just Talking, the show for coaches, consultants, and business owners who want their podcast to generate real leads, not just downloads.
I’m Vince Quinn, Executive Producer and Podcast Strategist. Every week, I’ll help you shape your strategy, sharpen your message, and build a podcast that actually grows your business.
Every week, I’ll help you fix your message, sharpen your episodes, and build a show that drives leads, books clients, and grows your bottom line.
You’ve already got the voice. Now let’s turn it into your sales engine.
Stop Guessing Your Audience, Identify Them To Be Real Leads
If you’re trying to grow a business with your podcast, vanity metrics aren’t gonna cut it. You need to know who’s paying attention and why.
Here’s how you figure that out:
Watch what people do. Look at your LinkedIn feed. Who’s liking your clips? Who’s DMing you about that episode you dropped last week? Who’s showing up to calls already quoting your show?
That’s your audience. And you need to write their names down.
Even a simple spreadsheet will do. Just start labeling who’s engaged. Then get smarter. Drop a lead magnet in your next newsletter. Use booking links with tracking. Ask simple qualifying questions in your intake forms.
And when you get a response? Loop that back into your next post, next episode, next pitch.
Chapters
00:00 – Why Downloads Mislead
01:58 – Your Total Audience, Not Just Platforms
03:13 – Look, Label, Loop Framework
06:32 – CRM, Newsletters, and Tracking Signals
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📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/ (https://sbxproductions.com/the-sbx-newsletter/)
📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/ (https://freepodcasthelp.com/ )
📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/ (https://sbxproductions.com/9-steps-to-launch-guide/ )
🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions (https://i-sml.mtrbio.com/public/smartlink/sbxproductions)
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.
3 Dec 2025TRANSCRIPT
Want More Clients? Learn to Read the Room W/ Rob Jager
We sat down with Rob Jager to talk about the kind of sales that feel good, for you and for the people you’re selling to.
This conversation is all about alignment. Not tactics. Not manipulation. Just honest, effective strategies for helping people say yes to the right thing.
We covered how to tailor your sales approach using DISC profiles, how to identify the way someone processes information (visual, auditory, or kinesthetic), and how to guide people through decisions without pushing them.
There’s also a deep dive into how this applies to b2b podcasting, podcast guest booking, and using your podcast marketing strategy to drive leads and close deals naturally.
Connect with Rob -
Facebook: https://www.facebook.com/theslowpitch (https://www.facebook.com/theslowpitch)
X (Twitter): https://x.com/theslowpitch (https://x.com/theslowpitch)
Instagram: https://www.instagram.com/theslowpitch/ (https://www.instagram.com/theslowpitch/)
YouTube: https://www.youtube.com/@theslowpitchpodcast (https://www.youtube.com/@theslowpitchpodcast)
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📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/ (https://sbxproductions.com/the-sbx-newsletter/)
📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/ (https://freepodcasthelp.com/ )
📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/ (https://sbxproductions.com/9-steps-to-launch-guide/ )
🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions (https://i-sml.mtrbio.com/public/smartlink/sbxproductions)
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.
19 Nov 2025TRANSCRIPT
Stop Paying for Pretty Podcasts That Don’t Sell
You hired a podcast editor. Maybe even a full production team. Your show sounds amazing. The visuals are slick. Everything looks right... except for one thing:
Nobody’s listening.
Nobody’s buying.
And your ROI is trash.
In this episode of It’s Not Just Talking, I break down the #1 trap that kills branded podcasts, pouring money into production with no strategy to back it up. Because great editing doesn’t grow your business. A smart, aligned podcast strategy does.
We’ll cover:
The real reason most branded shows flop
Why hiring a podcast editor might be a waste of money
What to actually invest in if you want a podcast that gets clients
This is for any business owner tired of throwing money at a show that’s not delivering. You don’t need “better production.” You need a plan that ties directly into your offer.
Chapters -
00:00 – The Production Trap
03:39 – Pretty Podcasts Don’t Pay
07:06 – What Strategy Actually Looks Like
08:33 – Pick a North Star: Sales or Ego?
14:25 – Netflix, Spotify & The Future of Podcasts
===
📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter → https://sbxproductions.com/the-sbx-newsletter/ (https://sbxproductions.com/the-sbx-newsletter/)
📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/ (https://freepodcasthelp.com/ )
📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/ (https://sbxproductions.com/9-steps-to-launch-guide/ )
🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions (https://i-sml.mtrbio.com/public/smartlink/sbxproductions)
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.
Inside a recent episode
Stop Guessing Your Audience, Identify Them To Be Real Leads
Published 10 Dec 2025 · Transcript excerpt
[…] It's really important. How do you get your information in a place? How do you go processing these kinds of numbers, these download numbers, for example, to figure out who your audience is? So here's the good news, okay? It's not just about listeners. It's about your total audience. Because if you're using the podcast properly, this should be touching so many different parts of your business. This isn't just Apple, Spotify, iHeart, like all the major places where a show can get distributed. YouTube, it's not just those places. This should be fueling your newsletter. This should be fueling posts that you're putting out on LinkedIn, or Instagram, or X, or threads, or wherever you're putting your stuff out. […]
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