Welcome to Marketing Unfiltered, the podcast for service-based business owners who want to attract more clients, refine their messaging, and build a marketing strategy that works for them and actually converts. Hosted by Tiana, a marketing consultant, it breaks down what’s really driving results, from buyer psychology and ideal client clarity to content that compounds over time. Each episode delivers honest, no-gatekeeping insight, tangible strategies, and conversations to help you grow your business with intention. Connect with me on Instagram @tianaleighw.
It's a Hot Mess
Claim This Podcastby Tiana Whetnall
5.0(3 reviews)
18 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Welcome to Marketing Unfiltered, the podcast for service-based business owners who want to attract more clients, refine their messaging, and build a marketing strategy that works for them and actually converts. Hosted by Tiana, a marketing consultant, it breaks down what’s really driving results, from buyer psychology and ideal client clarity to content that compounds over time. Each episode delivers honest, no-gatekeeping insight, tangible strategies, and conversations to help you grow your business with intention. Connect with me on Instagram @tianaleighw.
Language
🇺🇲
Publishing Since
2/8/2023
1 verified contact email on file for It's a Hot Mess
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Recent Episodes
June 16, 2026
Stop Relying on Instagram: Build a Marketing Ecosystem Instead
<p>If your entire marketing strategy lives on Instagram, this episode is for you.</p><p>In this episode of <strong>Marketing Unfiltered</strong>, I'm breaking down what a marketing ecosystem actually is, why it matters, and how to build one that supports long-term business growth. </p><p>Because the reality is, social media is just one piece of the puzzle.</p><p>Too many business owners are relying on Instagram, TikTok, or another single platform to do all the heavy lifting when it comes to attracting leads, building trust, and generating sales. The problem? If your marketing only exists in one place, you're constantly starting from scratch and relying on an algorithm you don't control.</p><p>In this episode, I walk through what a marketing ecosystem looks like, how different platforms play different roles in the customer journey, and why combining social media, email marketing, podcasts, YouTube, blogs, or other long-form content can create a far more sustainable and effective marketing strategy.</p><p>We also dive into lead magnets, email lists, content repurposing, audience trust, SEO, long-form content, and how to create a marketing system that continues working even when you're not posting every day.</p><p>If you're a service-based business owner, coach, consultant, or creative who wants more leads, inquiries, and sales without feeling chained to social media, this episode will help you rethink the way you approach your marketing, because marketing isn't just social media.</p><p>Social media is just one channel within a much bigger ecosystem, and the businesses that grow sustainably are the ones building assets they actually own.</p><p>🎧 Make sure you’re following the podcast so you don’t miss upcoming episodes.</p><p>📲 LETS CONNECT — click to find me on IG, TikTok and see ways to work together: <a href="https://msha.ke/hotmessmedia" target="_new" rel="noopener">https://msha.ke/hotmessmedia</a></p>
June 3, 2026
Reach Content vs Conversion Content: Why Your Content Isn’t Converting
<p>Are you posting consistently but still not getting inquiries, leads, or sales?</p><p>In this episode of <strong>Marketing Unfiltered</strong>, I'm breaking down one of the biggest mistakes I see service-based business owners make with their content strategy: confusing reach content with conversion content. </p><p>More content is often not the answer.</p><p>A lot of business owners are creating content that gets attention, reaches new audiences, and grows followers… but they're forgetting to create the content that actually builds trust, nurtures their audience, and leads to conversions.</p><p>In this episode, I explain:</p><ul><li>the difference between top-of-funnel, middle-of-funnel, and bottom-of-funnel content</li><li>why your content mix matters more than your posting frequency</li><li>and how to identify whether your content is designed to generate reach or generate sales.</li></ul><p>We also dive into the different roles of reels, carousels, face-to-camera content, stories, and long-form content within your marketing strategy.</p><p>If you're a service-based business owner, coach, creative, or online entrepreneur who feels like you're putting effort into content without seeing results, this episode will help you understand exactly where the gap is and how to fix it.</p><p>I also share a simple content audit you can do on your last 12 posts, how to repurpose your best-performing content without starting from scratch, and why repeating yourself is often the key to building trust and moving people through your content funnel.</p><p>Great marketing is about more than just reaching more people, it's about creating content that does the job you actually need it to do.</p><p>🎧 Make sure you’re following the podcast so you don’t miss upcoming episodes.</p><p>📲 LETS CONNECT — click to find me on IG, TikTok and see ways to work together: <a href="https://msha.ke/hotmessmedia" target="_new" rel="noopener">https://msha.ke/hotmessmedia</a></p>
May 25, 2026
Paid Ads Strategy: Why Most Businesses Waste Money on Ads with Marz Yaghmai
<p>When should you actually start running ads in your business?</p><p>And why do so many business owners feel like Facebook, Instagram, or Google ads “don’t work”?</p><p>In this episode of <strong>Marketing Unfiltered</strong>, I’m joined by ads specialist Marz Yaghmai to break down the biggest mistakes business owners make when it comes to paid advertising, marketing strategy, and growing a service-based business online. </p><p>We dive into:</p><ul><li>why ads are not a magic fix for a weak business strategy</li><li>the difference between vanity metrics vs real marketing results</li><li>when businesses should (and shouldn’t) start using ads</li><li>how to know if your business is actually ready for paid advertising</li><li>why social media marketing and sales are NOT the same thing</li><li>the role of brand awareness, trust, and positioning in conversions</li><li>and how to get started with ads the right way</li></ul><p>Throughout the episode, we dive into Meta ads, Google ads, warm audiences, retargeting, lead magnets, email lists, beginner ad budgets, and why consistency and patience matter so much when it comes to marketing and long-term business growth.</p><p>If you’re a service-based business owner, coach, or creative wanting to better understand how paid advertising actually works — or why your marketing isn’t converting — this episode will give you a much more realistic and strategic perspective on ads and business growth.</p><p>Because good marketing isn’t about throwing money at ads and hoping for sales.</p><p>It’s about building a brand, understanding your audience, and creating a strategy that actually supports long-term growth.</p><p><br></p><p>🤳🏼 You can follow Marz here: <a href="https://www.instagram.com/marketingwithmarz" target="_blank" rel="noopener noreferer">@marketingatmarz</a></p><p><br></p><p>🎧 Make sure you’re following the podcast so you don’t miss upcoming episodes.<br>📲 LETS CONNECT — click to find me on IG, TikTok and see ways to work together: <a href="https://msha.ke/hotmessmedia" target="_new" rel="noopener">https://msha.ke/hotmessmedia</a></p>
18 total episodes available
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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