Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Yes, this podcast regularly features guests.

It's All About The Comms

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by Paul Patton

6 episodes

Updated Daily

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Podcast Overview

It’s All About the Comms is where Aotearoa’s PR and communications community comes together to talk shop, share stories, and celebrate the people behind the headlines. Hosted by Paul Patton, a seasoned comms strategist with a passion for storytelling and connection, each episode dives into the moments, campaigns, and conversations shaping our industry. From award-winning journalists to bold campaign creators, we’ll explore what makes great communication tick — the wins, the lessons, and the stories that move people. Proudly brought to you by the Public Relations Institute of New Zealand.

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Publishing Since

11/21/2025

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Recent Episodes

May 7, 2026

Claudia Macdonald, NZ PR Legend: What it takes to build an award winning agency

Claudia Macdonald started her career as a journalist in Dunedin. She went on to spend eight years in the UK working with corporate and financial clients at Shandwick, one of the world's largest PR agencies at the time. Then, in 1995, she took a role at Auckland ad agency DDB with a brief to build a PR offering from scratch.What followed was 29 years, one agency, and a legacy that few in this industry can match.Mango Communications, launched in 2000, grew from a one-woman band into one of NZ's largest and most-awarded full-service PR agencies, with clients including McDonald's, Samsung, Nestlé, American Express and Ngāti Whātua Ōrākei Whai Rawa. Along the way, Claudia collected multiple Cannes Lions, two PRINZ Supreme Awards, and in 2021 became just the 18th person ever to receive PRINZ Life Membership.In this episode, Claudia talks candidly about the hard yards of building and sustaining an agency through financial crashes and industry upheaval, championing wāhine in a profession that once had very few in senior roles, and what it means to lead, mentor, and eventually hand over the reins.She's leaving on her own terms. And she has plenty to say.

April 6, 2026

What does it actually take to land a story in the New Zealand Herald?

In this episode of It's All About the Comms, host <a href="https://www.linkedin.com/in/paulepatton/" target="_blank" rel="noopener noreferer">Paul Patton</a> is joined by Shayne Currie—award-winning journalist, former editor of the New Zealand Herald, and now Editor at Large at NZME, where he writes the weekly Media Insider column. Shayne is one of the few people who both shape New Zealand's media agenda and write about it. In this conversation, he's direct: what makes a story genuinely newsworthy, why most pitches from communications professionals miss the mark, and how to build relationships with journalists that actually hold. If you advise organisations on media, manage communications, or pitch stories as part of your work, this episode will change how you approach it. Listen now on Spotify, Apple Podcasts, or YouTube. With thanks to <a href="https://www.crescendo.org.nz/" target="_blank" rel="noopener noreferer">Crescendo</a>, our podcast production and sponsor partner.

March 9, 2026

Clarity, Confidence and No Corporate Speak! Mary Lambie on Coaching Leaders to Nail Their Media Interviews

A new episode of It's All About the Comms is live, and Mary doesn't hold back.Host <a href="https://www.linkedin.com/in/paulepatton/" target="_blank" rel="noopener noreferer">Paul Patton</a> sits down with Mary Lambie — award-winning journalist, broadcaster, and founder of <a href="https://www.socius.co.nz/" target="_blank" rel="noopener noreferer">Socius Media</a>—for a candid conversation about what it really takes to communicate well when the stakes are high, and the cameras are on.Mary brings over 30 years of television and radio experience to the table, sharing behind-the-scenes lessons from the newsroom and her work coaching senior executives and public figures. She talks about why corporate speak and over-rehearsed talking points backfire, what actually makes a media interview land, and how PR professionals can better prepare and support their spokespeople.The conversation also covers how communication is shifting in the age of AI, and Mary reflects on her journey from broadcasting to business and media strategy — including what she took away from stepping back in front of the cameras again on Celebrity Treasure Island.If you work in media relations, leadership comms, crisis response, or reputation management, this one's for you.Listen now on Spotify, Apple Podcasts, or via the <a href="https://prinz.org.nz/resources/the-official-prinz-podcast/" target="_blank" rel="noopener noreferer">PRINZ website</a>.With thanks to <a href="https://www.crescendo.org.nz/" target="_blank" rel="noopener noreferer">Crescendo</a>, our podcast sponsor and production partner.

6 total episodes available

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What is It's All About The Comms?: It’s All About the Comms is where Aotearoa’s PR and communications community comes together to talk shop, share stories, and celebrate the people behind the headlines. Hosted by Paul Patton, a seasoned comms strategist with a passion for storytelling and connection, each episode dives into the moments, campaigns, and conversations shaping our industry.

From award-winning journalists to bold campaign creators, we’ll explore what makes great communication tick — the wins, the lessons, and the stories that move people.

Proudly brought to you by the Public Relations Institute of New Zealand.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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