Podcast thumbnail for It's Bullshit

It's Bullshit

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by Franceska Marie McCaughan

5.0(2 reviews)
26 episodes
Updated Daily
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Podcast Overview

It’s Bullshit is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small. Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be. If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff …you’re in the right place. Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the bullshit. New episodes weekly.

Language

🇺🇲

Publishing Since

11/24/2025

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Recent Episodes

Episode thumbnail for EPISODE 26: How I Made $14k in 24 Hours Using My Human Design

May 19, 2026

EPISODE 26: How I Made $14k in 24 Hours Using My Human Design

<p>In this episode, I’m breaking down exactly HOW I used my design to create this launch. From following a splenic hit to run a birthday sale… to utilizing my Projector energy to sell through recognition, precision, and tailored offers instead of exhausting mass marketing that we've all been taught.</p> <p>&nbsp;</p> <p>Most people are not struggling because they’re not "consistent enough".<br>They’re&nbsp;frustrated because they’re trying to build their business disconnected from how they’re actually designed to operate and they deep down inside can feel it.....</p> <p>&nbsp;</p> <p>“I don’t feel like I’m in my own way or stuck because of my thoughts and emotions. It’s more about no matter how much I’m pushing, it’s always the same amount of visibility and same amount of money per month. There must be a better way for me doing things.”</p> <p>&nbsp;</p> <p>THAT is the conversation we’re having today.</p> <p>Inside this episode, I break down:</p> <ul> <li> <p>Why most people stay stuck at the same income and visibility level despite “doing all the things” they've been taught to do in order to be successful</p> </li> <li> <p>How I followed a splenic hit to run a sale without a long ramp up</p> </li> <li> <p>Why being a Projector changed the way I launched (and it will for you too)</p> </li> <li> <p>How I utilized recognition and self-trust instead of force</p> </li> <li> <p>Why I only sent around 10 links but still made $14k</p> </li> <li> <p>The importance of tailoring offers and messaging to different people</p> </li> <li> <p>How my 1/3 profile helped build authority through lived experience, even the "failures" that you're too scared to share</p> </li> <li> <p>Why most people quit way too early during launches and then complain they aren't making more money despite "doing all the things"</p> </li> <li> <p>The real reason 80% of my sales came in the final extended hour (99% of people never get here)</p> </li> <li> <p>How my defined centers supported consistency even without immediate validation</p> </li> <li> <p>What Gift 26 has to do with sales and messaging</p> </li> <li> <p>How I embodied my Right Angle Cross of Rulership during this launch (aka your soul's mission plays a big part in your business success)</p> </li> </ul> <p>&nbsp;</p> <p>If you’ve been feeling like:<br>“No matter how hard I push, I keep getting the same results…”</p> <p>…this episode is going to hit differently and you will walk away inspired for your next launch!&nbsp;</p> <p>&nbsp;</p> <p>If you’re ready to understand how YOUR Human Design impacts:</p> <ul> <li> <p>your money and why you keep hitting the same income ceiling month after month</p> </li> <li> <p>visibility and that glass ceiling you can never seem to shatter</p> </li> <li> <p>marketing so you can stop posting just for the sake of being consistent</p> </li> <li> <p>sales (so you can stop doing the icky stuff you hate like DM outreaches)</p> </li> <li> <p>decision making (feel unfuckable versus constantly second guessing yourself)</p> </li> <li> <p>leadership - it's time to step into your bad bitch era</p> </li> <li> <p>momentum because let's be real, this is where that big dick money energy lies</p> </li> <li> <p>and business growth…we all want to add $10k/mo to our bottom line</p> </li> </ul> <p>…then book a De-Should Call.</p> <p><a href="https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout">https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout</a></p>

Episode thumbnail for EPISODE 25: From $800 Left on My Credit Card to $7K Days: How I Used Human Design to Make This Normal

April 25, 2026

EPISODE 25: From $800 Left on My Credit Card to $7K Days: How I Used Human Design to Make This Normal

<p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Someone in my community asked me to share the story behind my credit card (the $800 limit left when I made the investment that changed everything) to $7,000 cash days becoming my new normal, to $100K+ cash received in a matter of months.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">So I'm telling it. All of it.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">In this episode I'm breaking down:</p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="whitespace-normal break-words pl-2">What was actually going through my mind when I had $800 left on my AMEX and said yes anyway to a $777 x12 month investment when it "didn't make sense"</li> <li class="whitespace-normal break-words pl-2">How Human Design gave me the framework to stop second-guessing myself and instead believe that I knew EXACTLY what I needed to do</li> <li class="whitespace-normal break-words pl-2">The 5 things I would do TODAY to make $7K days your new normal (spoiler alert, it's not "lean back and receive")</li> <li class="whitespace-normal break-words pl-2">Why deciding it's working (before you have proof) is the first and most important shift. You have no problem with "faith" but in yourself and it's killing your sales</li> <li class="whitespace-normal break-words pl-2">What it means to be unapologetically your medicine (and how that changes your frequency) and why people need it more than ever</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">I'm also inviting you into the FREE masterclass where I go even deeper into how your Human Design is either making you money or costing you $10K/month.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>Register free:</strong> <a class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout">https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout</a></p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">&nbsp;</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Links also mentioned:</p> <ul> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]">The Hotline (My $11/mo community - cancel anytime if you hate it which you won't):&nbsp;<span><a href="https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout">https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout</a></span><span>&nbsp;</span></li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Business by Design (My 3 month Human Design Coaching Program):&nbsp;<span><a href="https://www.franceskamccaughan.com/offers/LASH6YoF/checkout">https://www.franceskamccaughan.com/offers/LASH6YoF/checkout</a></span><span>&nbsp;</span></li> <li class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Book a De-Should Call (waitlist is usually 30 days so don't waste time thinking about it):&nbsp;<span><a href="https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout">https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout</a></span><span>&nbsp;</span></li> </ul>

Episode thumbnail for EPISODE 24: Open Centers Aren’t Your Weakness (They’re Your Edge)

April 23, 2026

EPISODE 24: Open Centers Aren’t Your Weakness (They’re Your Edge)

<h2>If you’ve ever looked at your Human Design and focused on everything that feels inconsistent, unclear, or “wrong”…This episode will shift that.</h2> <h3>&nbsp;</h3> <h3>What We Cover</h3> <ul> <li>Why Human Design focuses so much on “shadows”</li> <li>The real purpose of open (undefined) centers</li> <li>Why they’re called “profit centers”</li> <li>How your openness helps you read people</li> <li>The biggest mistake that keeps you stuck</li> <li>How to start using your open centers in business</li> </ul> <p>&nbsp;</p> <p>You’re not here to fix your open centers. You’re here to&nbsp;<strong>see through them a</strong>nd that’s what makes you valuable.</p> <h3>&nbsp;</h3> <h3>Ready to Go Deeper?</h3> <p><strong>De-Should Call</strong><br> Clear the noise and get into aligned action.<br> → Book here:&nbsp;<span><a href="https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout">https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout</a></span></p> <p>&nbsp;</p> <p><strong>Business by Design</strong><br> Build your business around your design.<br> → Join here:&nbsp;<span><a href="https://www.franceskamccaughan.com/offers/LASH6YoF/checkout">https://www.franceskamccaughan.com/offers/LASH6YoF/checkout</a></span></p> <p>&nbsp;</p> <p><strong>Free Trainings</strong><br> Start here if you’re just getting into this work.<br> → Access here:&nbsp;<span><a href="https://www.franceskamccaughan.com/offers/sYtqihdn/checkout">https://www.franceskamccaughan.com/offers/sYtqihdn/checkout</a></span></p> <p>&nbsp;</p>

26 total episodes available

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Frequently asked questions

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What is It's Bullshit?

It’s Bullshit is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small.

Every episode breaks down the lies you were taught — by family, society, the coaching industry, and your own survival patterns — and replaces them with grounded, bold, actionable truth so you can actually become the woman you know you’re meant to be.

If you’re ready to: ✔️ stop overthinking and start executing ✔️ build a life and business you actually love ✔️ create boundaries that feel clean, not chaotic ✔️ heal the identity that keeps sabotaging your success ✔️ step into your million-dollar version ✔️ understand your Human Design without the fluff

…you’re in the right place.

Franceska gives you the unfiltered mindset resets, identity shifts, trauma-aware leadership, and real-world strategy you need to live a lifestyle you love — without the bullshit.

New episodes weekly.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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