What happens when you stop climbing someone else's ladder and build your own? Welcome to the show for women pivoting out of traditional careers and writing their own rules.
Cat Canada is a brand strategist and founder of Re:Brand, a 1,700+ member community, built solely through word of mouth. She’s obsessed with the women rebranding products, industries, and themselves because she’s done it herself and she knows it’s not polished or easy. Cat and her guests talk about the choices, the mess, the revelations and the "let's go for it" moments when courage takes over.
Paizley Laura, founder and CEO of Peach Honey, is the real life Elle Woods. She’s optimistic, razor sharp, and unabashedly hyper-feminine. She didn’t just launch a brand, she rebranded a male-dominated industry for women. Paizley’s road to entrepreneurship included $11 in the bank, a pandemic resignation, and “figuring out Canva half the time.” Peach Honey grew into a cult-favourite CBD brand built on community and hit $1M in sales without spending a dollar on paid ads. Paizley did it with no...
27 Oct 2026
Delusion, Grit and Revamping the Cereal Aisle with Margaret Wishingrad
What would you bet your family’s rainy day fund on? For Margaret Wishingrad, it was cereal. Not only did she launch a cereal brand with zero food industry experience, she also rebranded the longest aisle in the grocery store. In this episode of It's Called a Re:Brand, Margaret Wishingrad, CEO and co-founder of Three Wishes Cereal, gets honest about losing her identity as a stay-at-home mom, and how hearing "that's a cute idea, sweetheart" over and over only made her more determined. She gets ...
13 Oct 2026
Neha Ruch on Motherhood, Ambition, and the Language of Identity
Ambition has been handed to women in one shape. It’s the C-suite, the power suit, the least possible time with loved ones. Neha Ruch, founder of The Power Pause, is pushing back. Neha was running brand at a tech company when she became a mom and took her foot off the gas. The questions came fast. Won’t you be bored? Are you giving up your ambition? ln 2016, at the height of the ‘Lean In’ era, she started a mom blog that someone at her business school reunion called “cute.” Some women ca...
29 Sept 2026
Periods, Performance, and Swagger with Amanda Calabrese
Amanda Calabrese not only helped redesign the tampon, she also rebranded how we think about it - as high performance game day equipment. A Stanford-trained engineer and six-time US national champion in surf lifesaving, Amanda co-founded Sequel, the first redesign of the tampon in almost 100 years for athletes and everyone who's ever been let down by their period products. In this episode of It's Called a Re:Brand, she and Cat Canada get into turning a class project into an FDA-cleared p...
15 Sept 2026
Postpartum, Rebuilding and Going Viral With Sarah Hollingsworth
Sarah Hollingsworth left a high-velocity career at a tech start-up six months after her daughter was born. What came next wasn't the redemption arc she expected. In this episode of It's Called a Re:Brand, Sarah gets honest about postpartum depression, the freeway drive that became her wake-up call, and how that pain and difficult moment eventually fueled her to create Poppylist, the baby registry built to offer new parents the agency the industry never gave her. This is a conversat...
1 Sept 2026
Curiosity, Quitting, and Building a Brand from Scratch with Franchesca Hashim
Franchesca Hashim has left every “dream job” she’s ever had. She spent her career inside some of the most talked-about brands in the world — Airbnb, Everlane, Masterclass — before walking away to co-found Good Weather Skin, a mineral SPF built on a radical idea: sunscreen should feel like a reward, not a chore. In this episode of It’s Called a Re:Brand, Franchesca gets into what it takes to build a category from scratch, the sign that tells her it’s time to quit, and an unfiltered hot take on...
18 Aug 2026
Cameron Oaks Rogers on Mental Health, Motherhood and Betting on Yourself
What does it actually take to walk away from Wall Street and start a career on your own terms? Cameron Oaks Rogers has rebranded more times than we can count — from JP Morgan analyst to Freckled Foodie, to mom of THREE, to fully independent host. In this episode of It's Called a Re:Brand, Cameron talks about quitting a high-powered finance career with no safety net, staying on SSRIs through three pregnancies, raising emotionally intelligent boys, and how she landed the Kylie Kelce interview e...
12 Aug 2026
Introducing "It's Called a Re:Brand"
It's about time someone told the truth about women's careers. Women don't follow linear paths, so why do we keep hearing the same old career stories? Not one rung at a time, not a straight line up a corporate ladder. For many women, a career is missed promotions, motherhood, ambition, burnout, reinvention, and those "let's go for it" moment where courage takes over. It's Called a Re:Brand is the show that finally tells it like it is. Hosted by Cat Canada — brand strategist, community builder,...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
12 ratings
Spotify
5.0 / 5
2 ratings
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