It’s Not What You Think with Julie Cochrane explores what’s really going on underneath the thoughts, feelings and reactions that can make life harder than it needs to be.
From anxiety and overthinking to self-doubt, relationships, people pleasing and feeling stuck, Julie looks beyond the obvious explanations to uncover why we think, feel and behave the way we do.
Julie Cochrane is a clinical hypnotherapist, transformation coach and founder of Noma. Drawing on years of working with people to understand what’s driving their struggles, she brings a grounded and human perspective to the things so many of us experience but don’t always understand.
Because sometimes the thing you think is the problem isn’t actually the problem at all.
It's Not What You Think - Episode 6 - Why You Care What Others Think
In this episode of *It’s Not What You Think*, Julie explores why other people’s opinions and expectations can sometimes carry more weight than our own and how the fear of disappointing others can influence our decisions, relationships and boundaries.
She looks at how the need for approval can develop through early experiences, why being considerate can become a pattern of putting ourselves last and how guilt or discomfort can make it difficult to express what we really want.
The episode offers practical ways to begin recognizing these patterns, trusting our own judgment and becoming more comfortable with disagreement. Because caring about others doesn’t have to mean losing connection with ourselves.
25 Sept 2026
It's Not What You Think - Episode 5, Living by Values That Were Never Yours
In this episode of It’s Not What You Think, Julie explores how easily we can build our lives around values, expectations and definitions of success that we never consciously chose.
She looks at how messages from family, culture and early experiences can shape what we believe we should want and how qualities such as achievement, independence or helpfulness can sometimes be both genuine values and strategies we learned along the way.
The episode invites you to become curious about your own “shoulds,” where they came from and whether they still reflect what matters to you now. Because living by your own values doesn’t necessarily mean changing your life. It begins with recognizing what is genuinely yours and giving yourself permission to choose again.
17 Sept 2026
It's Not What You Think - Episode 4, The Loneliness That Doesn't Look Like Lonliness
In this episode of It’s Not What You Think, Julie explores a form of loneliness that can exist even when we’re surrounded by people: the loneliness of not feeling truly known.
She looks at how we can learn to show the parts of ourselves that feel safest while keeping our needs, uncertainty and more vulnerable parts out of our relationships. The episode explores the difference between being needed and being known, why genuine connection requires both vulnerability and discernment and how our earlier experiences can make letting others in feel risky.
Julie offers a simple place to begin: noticing where you feel most like yourself and experimenting with telling the truth just a little more. Because deeper connection may not require more people. Sometimes it begins by allowing the right person to know more of you.
2 Sept 2026
It's Not What You Think - Episode 3, When You’ve Lost the Thread Back to Yourself
In this episode of It’s Not What You Think, Julie explores what it means to lose connection with yourself and why it can happen so gradually that you may not even recognize it.
She looks at how early experiences can teach us to focus on what other people need, expect or approve of while paying less attention to our own feelings, preferences and internal signals. Over time, this can look like independence, capability or selflessness while making it increasingly difficult to know what we actually want.
Julie also explores the difference between intellectually understanding yourself and genuinely being connected to your own experience, including the signals your body may be giving you. The episode offers a simple starting point for reconnection: noticing the everyday moments when you hear yourself, override yourself or automatically look outside yourself for the answer.
26 Aug 2026
It's Not What You Think - Episode 2, The Disconnection at the Root of So Much
In this episode of It’s Not What You Think, Julie explores how disconnection from ourselves can sit underneath anxiety, overwhelm, people-pleasing, perfectionism and exhaustion. She looks at how we can learn early in life to focus on the needs, emotions and expectations of others and gradually lose touch with our own.
The episode explores why disconnection can be difficult to recognize, particularly when it looks like competence, independence or being the person everyone relies on. Julie also examines how modern life can reinforce these patterns by continually pulling our attention outward.
Rather than treating reconnection as another self-improvement task, Julie offers a different starting point: noticing. By becoming more aware of our feelings, needs and automatic responses, we can begin developing a stronger connection with ourselves while remaining connected to the people around us.
13 Aug 2026
It's Not What You Think - Episode 1, Why Logic Hasn't Fixed This Yet
You can understand exactly why you do something and still find yourself doing it again. In this episode, Julie explores why logic alone doesn’t always change our automatic reactions, where these patterns can begin and what you can do differently when they show up. Learn more about Julie’s work at JulieCochrane.com. For support in the moments your mind takes over, visit MyNoma.health.
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