- 6
- Episodes
- 7
- Ratings
- Monthly
- Cadence
- 2025
- First episode
About It's Your Loss
Retail is evolving, and so is the game of loss prevention. Gone are the days when LP was just about catching shoplifters. Today, it’s about data, strategy, and staying ahead of crime before it happens. Join Tony Sheppard and Johnny Custer—two industry veterans with over 30 years of experience each—as they break down the latest trends in retail risk, asset protection, and total loss prevention. With a mix of expert insights, real-world case studies, and the occasional pop culture reference, they’ll help you navigate the future of LP with intelligence, humor, and no-nonsense advice. What You’ll Get in Every Episode: • The latest ORC and retail crime trends—what’s real vs. what’s media hype • How LP strategy is evolving—data-driven insights, AI, and automation • Crazy real-world LP stories—from undercover stings to major busts • Profit protection beyond theft—where retailers are quietly losing millions • Industry leaders and law enforcement guests bringing actionable expertise It’s not just about stopping loss—it’s about building smarter, stronger, and more profitable retail operations. If you work in loss prevention, asset protection, retail operations, or just want to understand the future of retail security, this is the podcast for you. Subscribe now and stay ahead of the game.
- Publisher
- Tony Sheppard & Johnny Custer
- Category
- business
- Language
- en
- Explicit
- Yes
- First episode
- 23 Apr 2025
- Latest episode
- 21 Oct 2026
Latest episodes
6 episodes in the feed.

21 Oct 2026
Kelly Hansen on Organized Retail Crime: The Case No Single Store Can Build | It’s Your Loss

5 Jun 2026
It's Your Loss w/ Tony & Johnny. Episode 6: Scott Glenn, VP of AP @ The Home Depot

20 Jan 2026
Godfather of Retail Loss Prevention: King Rogers (Ret.) | It’s Your Loss w/ Tony & Johnny

1 Dec 2025
It's Your Loss with Tony and Johnny - Special guest Rick Beardsley

16 Jun 2025
From Loading Trucks to Leading LP with Rhett Asher

23 Apr 2025
Two Journeys, One Fight Against Loss.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 4 ratings
- Spotify
- 5.0 / 5
- 3 ratings
Podcast Authority Score: 13 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 13
- Social presence
- 0
- YouTube
- 0
- Engagement
- 32
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