Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

ITSMA

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by ITSMA

5.0(4 reviews)

5 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level. Connecting with the C-Suite is even more important during the current pandemic; marketers need to stay close to the fast-shifting priorities of senior-level buyers and decision makers. But executive engagement programs today must forgo the largely face-to-face approaches they historically have relied upon to reach this audience. Join ITSMA’s Rob Leavitt as he connects with B2B marketing leaders and experts to explore the essential questions on marketing to the C-suite. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster. Learn more at boardroominsiders.com. Music: Nowhere Land by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4148-nowhere-land License: https://filmmusic.io/standard-license

Language

🇺🇲

Publishing Since

7/26/2021

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Recent Episodes

December 20, 2021

C-Suite Marketing Episode 25: CMOs share their most successful Executive Engagement moments of 2021

This episode is an excerpt from a CMO Panel that Dave Munn, President of ITSMA, facilitated at the ITSMA Marketing Vision Conference in October 2021. His guests are Carol Carpenter, CMO at VMware, Sarah Kennedy, VP of Global Growth & Demand at Google Cloud, and Antonia Wade, Global CMO, PwC. All three marketing leaders shared their insights on how marketing leaders are continually adapting in an unpredictable marketplace as well as how they’re planning for future growth. Their conversation ranged from what they’re focusing on today, how they’re keeping their seat at the table alongside other C-level executives, and what they’re doing to make sure their organizations and the business is positioned for future success. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

November 19, 2021

C-Suite Marketing Episode 24: Janis Fratamico has questions about Executive Engagement

Janis Fratamico, a pioneer in relationship marketing who has spent more than 25 years building successful engagement programs with senior positions at a range of large, global organizations, talked with Rob at the 2021 ITSMA Marketing Vision conference. Janis posed a number of thought-provoking questions about executive engagement versus decision maker engagement, whether email still matters, and what makes an event successful. Janis challenges B2B marketers to think about the “zeitgeist” to create truly engaging content and asks them to be honest with themselves and stop rewarding mediocrity. She also offers advice on maintaining top standards for quality and how to leverage the power of stories to demonstrate the value of executive level programs. Buckle up – this is a fun conversation that’s sure to make all marketers think twice about how they approach their work. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

October 5, 2021

C-Suite Marketing Episode 23: SAP’s Eric Martin on ABM and Executive Engagement

Eric Martin, Vice President, Account-Based Marketing, SAP North America, talks with Rob about ABM and Executive Engagement in a large, matrixed company like SAP. He and Rob discuss the challenges of working with the firm’s largest and most important clients, the complexities of a hybrid sales model when trying to reach the C-Suite, and the role that marketing can play in facilitating Executive to Executive (or E2E) conversations. The conversation further touches on the idea of the ABMer as the curator of personalized content for the client, and they question how important personalization really is – and what it actually means. As a long-time ABM program leader, Eric has a great perspective and an array of telling examples on what it takes to collaborate with account teams, key customers, and SAP’s own executives to build and orchestrate complex relationships for mutual strategic value. As Eric notes, every meeting matters so prioritization, planning, and preparation is critical. C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

5 total episodes available

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Frequently asked questions

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What is ITSMA?: The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level.

Connecting with the C-Suite is even more important during the current pandemic; marketers need to stay close to the fast-shifting priorities of senior-level buyers and decision makers. But executive engagement programs today must forgo the largely face-to-face approaches they historically have relied upon to reach this audience.

Join ITSMA’s Rob Leavitt as he connects with B2B marketing leaders and experts to explore the essential questions on marketing to the C-suite.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster. Learn more at boardroominsiders.com.

Music: Nowhere Land by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4148-nowhere-land License: https://filmmusic.io/standard-license
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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