“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders
Claim This Podcastby Jasravee Kaur Chandra
5.0(4 reviews)
145 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇮🇳
60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social94
YouTube0
Engagement68
Podcast Overview
“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd
Language
🇺🇲
Publishing Since
2/3/2021
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60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality74
Social94
YouTube0
Engagement68
6
Excellent Areas
3
Good Performance
10
Growth Opportunities
excellent
Episode Length
37 minutes
Performing excellently!
good
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Every 12 days
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Recent Episodes
June 9, 2026
145 - Jasravee Kaur Chandra on How a Garage in Bombay Beat the British and Built India's Biggest Paint Empire
<p>How did four Indian men in a 1942 garage defeat British monopolies? Discover the hidden strategy behind India's biggest paint empire.</p><p><br></p><p>In 1942, India's paint market was a colonial franchise. Asian Paints bypassed rich distributors to empower rural dealers directly. They integrated mainframes a decade before ISRO and built an untouchable supply chain. Today, new competitors like Birla Opus are testing this 82-year-old moat. Understanding this journey reveals how true business ecosystems are built. </p>
April 27, 2026
144 - Harish Vasudevan On Why Is Your Digital Strategy Failing? The Brutal Truth About Modern Marketing
<p>Harish Vasudevan deconstructs the complexity of digital marketing, arguing that it is simply "direct marketing on steroids". By focusing on the "Holy Grail" of one-on-one communication and simplifying the customer journey to its basic essence, businesses can stop wasting money on flashy tools.</p><p><br></p><p>The key is to balance data with human instinct, avoiding the "last-click" trap that ignores the long road a consumer travels before buying.Many marketers are "driving into lakes" by following data blindly. Harish Vasudevan provides a refreshing perspective on metrics, urging non-marketers to start with questions rather than spreadsheets. From the enduring power of email (the "roach" of marketing) to the new "black boxes" of AI search, this conversation is a guide to navigating the digital arc without losing your business intuition.</p><p>Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. </p>
March 20, 2026
143 - Soumya Mohanty on Why Spending More Is Making Brands Invisible | The Erosion Nobody's Talking About
<p>Indian brands are spending more and standing out less. Here's why and what the 2.5X Thriver brands are doing differently.What the flywheel economy, GEO, and upstream brand building mean for every CMO in India right now.</p><p><br></p><p>In this episode, we go deep on Kantar's latest intelligence on brand meaningful difference and why India's marketing budgets are growing while brand distinctiveness erodes. We unpack the always-on flywheel of retail, social, search, and LLMs that now shapes consumer decisions before they even know they're deciding. </p><p><br></p><p>We examine how rural India's digital behaviour has outpaced brand strategy by years — and what an original rural-first strategy actually looks like beyond the affordability lens.</p><p><br></p><p>0:00 Why brands spend more and get remembered less</p><p>1:09 Brand building playbook for 2026 introduced</p><p>2:06 Funnel to flywheel: how media fragmentation changed marketing</p><p>3:32 Meaningful difference: thrivers vs survivors</p><p>5:16 Tanishq case study: emotional brand building</p><p>6:24 Why 85% of brands fail at emotional relevance</p><p>7:50 Royal Enfield brand comeback: emotional consistency</p><p>11:25 Platform creativity vs consistent brand proposition</p><p>13:50 Why repurposing TV ads for digital fails</p><p>15:08 Brand health metrics: what to track instead of VTR</p><p>16:52 LLM brand visibility and share of model explained</p><p>17:22 Why PR matters more in the AI era</p><p>20:14 GEO optimisation: appearing in AI recommendations</p><p>25:02 Winning upstream: priming consumers before purchase</p><p>30:27 Retail media and quick commerce strategy</p><p>34:40 Rural India: the most underserved brand opportunity</p><p>38:18 Trends vs fads: how to tell the difference</p><p>39:00 2026 brand correction: what survives</p><p>39:35 Brand building playbook summary for 2026</p><p>42:09 Rapid Fire - Getting Personal with Soumya </p><p><br></p><p><br></p>
145 total episodes available
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Frequently asked questions
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- What is Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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