生活不是数学，而是爵士乐。 融合创意，文化，品牌和运动的即兴环节。 用声音记录当下的喜好，灵感和观点。
Podcast Overview
生活不是数学，而是爵士乐。 融合创意，文化，品牌和运动的即兴环节。 用声音记录当下的喜好，灵感和观点。
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🇨🇳
Publishing Since
11/17/2022
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Recent Episodes
April 6, 2024
Jam Session 002 ｜ 文案这碗饭，我们吃定了。
<p>这是一期广告文案人的对谈。</p><p>两位文案都是从本土公司入行，在国际公司成长，后来独自闯荡，现在分别创立自己的工作室或者品牌。两个人有着相似的经历，却走出了截然不同的轨迹。</p><p>身为文案，我们很幸运，因为一直在做自己喜欢的事情；但同时也有一些困惑和烦恼，随着自媒体浪潮的兴起，新世界到底有没有能载我们的船？但有一点是可以肯定的，我们会一直写下去。</p><p>如果你是广告行业从业者，那么你一定知道我们聊的是什么；如果你不是圈内人，可以当成是两个创意从业者的养成故事。</p><p>本期嘉宾 <strong>Marcus</strong>，现役独立文案，创意人，马拉松跑者。从业 23 年，创作了 Keep “自律给我自由” / “怕就对了” 等经典文案。</p><p><strong>BGM："Summer Breeze” by Jam</strong><br></p><p><u><strong>节目灵感：</strong></u></p><p>动感地带, 中国移动, 2005</p><figure><img src="https://image.xyzcdn.net/FoheH_Oyd5xULBhvowST0eCIkBxM.jpg"/></figure><p><br>动感地带, 中国移动, 2005</p><figure><img src="https://image.xyzcdn.net/Fpr_c06NMOYwvS_J0sPscqwl2YNd.jpg"/></figure><p>顽酷, Levis, 2015</p><figure><img src="https://image.xyzcdn.net/FnCIQjk9mxKRj1r2BzLafR9uzMTz.jpeg"/></figure><p>尽管去跑, New Balance 2015</p><figure><img src="https://image.xyzcdn.net/FhxxFe1Uy5HLYC77d5LLA1t66rHE.jpg"/></figure><p>Justin Saunders, JJJJJound 创始人</p><figure><img src="https://image.xyzcdn.net/ls2EFSLac3td7NIRhZgX5TUBB-SB.png"/></figure><p>自律给我自由，Keep, 2016</p><figure><img src="https://image.xyzcdn.net/FiwRPHK1YuKxq9Hm8h6PblWnFYEX.jpeg"/></figure><p>哪有什么天生如此，只是我们天天坚持。 Keep, 2016</p><figure><img src="https://image.xyzcdn.net/FjdLdpgljCrB-BJs7rN0TxMytVRY.jpeg"/></figure><p>怕就对了，Keep, 2019</p><figure><img src="https://image.xyzcdn.net/FpT-YtZ_t-gij7PyIMsiKxh1Lcqc.png"/></figure>
November 21, 2022
Jam Session 001｜足球到底有多好？
<p>世界杯终于来了。Jam Session 第一期节目也来了。</p><p>作为一个篮球迷和跑步爱好者，我似乎和足球几乎没什么缘分，除了每次世界杯的时候。当整个世界都在为足球疯狂的时候，你很难不参与其中。</p><p>本期节目我邀请了我的好朋友 Rocky 和我一起聊一聊足球和世界杯。作为 Adidas 品牌营销团队的一员，Rocky 深度参与了此次 Adidas 世界杯的营销企划。</p><p>这是一场球盲和球迷的对话，一场甲方和乙方的交流。我们从各自足球启蒙讲到了品牌营销，从blokecore 穿搭扯到了广告创意，聊天内容可以称得上是相当炸裂。</p><p>足球到底有多好？ 你可以在这期节目中，发现我们的答案。</p><p>节目当中所用到的音乐和广告都在这里，请大家自行享用。</p><p><u><em><strong>BGM:</strong></em></u><br>The Cup of Life(生命之杯) - Ricky Martin<br>Miss Alissa - Eagles Of Death Metal<br>Bubblin’ -Anderson Paak<br>FOCUS - HOCUS POCUS<br>Opus - Live is Life<br>Love never felt so good - Michael Jackson</p><p><u><strong>创意灵感:</strong></u><br>Nike Harry Kane 广告：</p><figure><img src="https://image.xyzcdn.net/FnlWpjZ5BTj7g7Y1AraCiZW8KkHY.jpeg"/></figure><p>Nike C 罗广告：</p><figure><img src="https://image.xyzcdn.net/FnHyuzrZjZqiYk3UpwQ5REa2Llm_.webp"/></figure><p><a href="https://www.bilibili.com/video/BV1f7411g7BE/?spm_id_from=333.337.search-card.all.click">Adidas 2006 世界杯广告 「Jose + 10」</a></p><p><a href="https://www.bilibili.com/video/BV1dg4y1b7R1/?spm_id_from=333.337.search-card.all.click&vd_source=27b803d6396d5484514a5093f7defecc">Nike 2010 世界杯广告 「Write The Future」</a></p><p><a href="https://www.bilibili.com/video/BV1nx411N7Lw/?spm_id_from=333.337.search-card.all.click&vd_source=27b803d6396d5484514a5093f7defecc">Nike 2014 世界杯广告 「Winner Stays」</a></p><p><a href="https://www.bilibili.com/video/BV1hx411T7JG/?spm_id_from=333.788.recommend_more_video.-1&vd_source=27b803d6396d5484514a5093f7defecc">Nike 2014 世界杯广告「Risk Everything」</a></p><p><a href="https://www.bilibili.com/video/BV1NW411w7Jv/?spm_id_from=333.337.search-card.all.click">Beats 2018 世界杯广告 「Made Defiant」</a></p><p><a href="https://www.bilibili.com/video/BV1HR4y1X7dA/?spm_id_from=333.337.search-card.all.click">Puma 2022 世界杯广告 「Feerless」</a></p><p><a href="https://www.bilibili.com/video/BV1LK411Z7af/?spm_id_from=333.337.search-card.all.click">Nike 2022 世界杯广告 「Footballverse」</a></p><p><a href="https://www.bilibili.com/video/BV1V24y11742/?spm_id_from=333.337.search-card.all.click&vd_source=27b803d6396d5484514a5093f7defecc">Adidas 2022 世界杯广告 「Familly Reunion」</a></p><p><a href="https://www.bilibili.com/video/BV1ts411G7rs/?spm_id_from=333.337.search-card.all.click&vd_source=27b803d6396d5484514a5093f7defecc">1989 马拉松多那不勒斯赛前热身 「Live is Life」</a></p>
November 17, 2022
Jam Session 000｜生活不是数学，而是爵士乐。
<figure><img src="https://image.xyzcdn.net/Fplz3QMswTalgIIUYJyDDMOFZRQ5.JPG"/></figure><p>欢迎大家来到我的全新节目「Jam Session」。<br>这是一档分享创意，品牌，文化，运动，音乐的聊天类节目。我想记录自己在这个年纪喜欢的东西，也想和世界分享我的观点，于是 Jam Session 诞生了。</p><p>"Jam Session" 原本是一个爵士乐的属于，即“即兴演奏”，几个乐手在没有预先排练的情况下上台共同演奏。如果把几个乐手比作我感兴趣的内容：创意，品牌，文化，运动，那么我讲述的内容就是这首进行表演出来的爵士乐。</p><p>在本期节目中，你可以听到这个节目企划的由来，以及我的想法和思考。虽然很短，但我终于迈出了这一步！谢谢大家的支持，也非常期待和大家在小宇宙的社区进行互动。</p><p>想了解更多请移步以下平台：</p><p>小红书：@jamboi<br>instagram：@jam_boi_<br>网易云音乐：@jam boi</p>
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