The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun How do you build a brand in Japan and nurture a loyal customer base? What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here? Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan. We will share stories from successful Kiwis selling their products and services here in Japan. They'll tell you their tips for success and pitfalls to avoid. They'll share their challenges and what they did to overcome them. They will tell you things you can't find in textbooks or on the internet. We will also be sharing the latest intel and insights on Japan from our on-the-ground presence And you'll hear some super business culture and other tips from us sprinkled throughout. Grab a glass of sake and let's get into it.

Jandals in Japan
Claim This Podcastby Jayne Nakata & Catherine O'Connell
Podcast Authority
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Podcast Overview
The best show about New Zealanders doing business in Japan, bringing The Land of the Long White Cloud to The Land of the Rising Sun How do you build a brand in Japan and nurture a loyal customer base? What do you need to have in your tool belt if you are thinking of coming to Japan to launch a business here? Japan is often considered to be in the "too hard" basket but we are here to open up the black box of doing business in Japan. We will share stories from successful Kiwis selling their products and services here in Japan. They'll tell you their tips for success and pitfalls to avoid. They'll share their challenges and what they did to overcome them. They will tell you things you can't find in textbooks or on the internet. We will also be sharing the latest intel and insights on Japan from our on-the-ground presence And you'll hear some super business culture and other tips from us sprinkled throughout. Grab a glass of sake and let's get into it.
Language
🇺🇲
Publishing Since
2/28/2022
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Recent Episodes

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April 19, 2026
The Kiwi Brothers Origin Story: Transforming Zespri Marketing in Japan with Kanako Inomata
<p>Kanako Inomata is the Head of Marketing APAC for Zespri International, one of the world's most recognised fresh produce brands. Working remotely from her hometown in Aizu, Fukushima, she leads marketing strategy across Japan, Korea, Singapore, Australia, Vietnam, and beyond.</p><p>Kanako reveals the fascinating story behind the Kiwi Brothers characters, which have become so iconic in Japan that they've been rolled out globally across Europe, the Americas, and even back to New Zealand. Whether you're interested in brand building, cross-cultural marketing, or living a purpose-driven career, Kanako's wisdom will resonate.</p><p><strong><u><a href="https://landing.mailerlite.com/webforms/landing/n5v7b0" rel="noopener noreferrer" target="_blank">Subscribe to our list</a></u> so you never miss an episode of Jandals in Japan </strong></p><p>If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to <u><a href="https://podcasts.apple.com/us/podcast/jandals-in-japan/id1612222516" rel="noopener noreferrer" target="_blank">Apple Podcasts</a></u> to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on <u><a href="https://www.instagram.com/jandalsinjapan/" rel="noopener noreferrer" target="_blank">@jandalsinjapan</a></u> on Instagram.</p><p><strong>In this episode you’ll hear:</strong></p><ul><li>What drew Kanako to move her career to a kiwifruit company from New Zealand</li><li>How Kanako and her team created the now-iconic Kiwi Brothers characters (and now their little sister “Ruby”)</li><li>The importance of being consumer centric marketing</li><li>Kanako’s experience working remotely from Fukushima and leading teams across APAC</li></ul><br/><p><strong>About Kanako</strong></p><p>An international marketing leader with extensive experience across Consumer, Shopper and Digital marketing. Starting her career at Unilever in Japan, her international marketing experience expanded into South Africa, and now extends across all of Asia Pacific</p><p>where she leads a multinational marketing team of Japan, Korea, Singapore, Australia, Vietnam, Malaysia, Indonesia and India at Zespri International. Representing one of the world’s biggest fresh produce brands, Kanako has led the Zespri marketing team to receive regional recognition including Tangrams Strategy & Effectiveness Awards etc.</p><p>Kanako is a talented consumer driven marketer with a strong sense of accountability and business acumen. She is passionate about developing her team’s capability, and contributing positively to society so she can leave the world in a better place.</p><p>Jandals in Japan is brought to you by <u><a href="https://www.catherineoconnelllaw.com/" rel="noopener noreferrer" target="_blank">Catherine O’Connell Law </a></u>and <u><a href="https://www.jaynenakata.com/" rel="noopener noreferrer" target="_blank">PodLaunch with Jayne</a></u></p><p><strong>Connect with Jayne and Catherine</strong></p><p>Linked In: <u><a href="https://www.linkedin.com/company/jandals-in-japan-podcast/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/jandals-in-japan-podcast/</a></u></p><p>Instagram: <u><a href="https://www.instagram.com/jandalsinjapan/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/jandalsinjapan/</a></u></p><p>Facebook: <u><a href="https://www.facebook.com/jandalsinjapan" rel="noopener noreferrer" target="_blank">https://www.facebook.com/jandalsinjapan</a></u></p><p>Youtube: <u><a href="https://www.youtube.com/@jandalsinjapan" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@jandalsinjapan</a></u></p>

April 5, 2026
Staying When It Gets Tough: How Glen Argyle Earned Trust and Built a Sustainable Business in Japan’s Pharmaceutical Industry
Host Catherine O'Connell interviews Glen Argyle, CEO of Baxter Japan, about building trust and a sustainable business in the Japanese pharmaceutical industry.
84 total episodes available with 31 transcripts
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