JCIRA: Curious and Interesting

About JCIRA: Curious and Interesting

You’re listening to “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising research. I’m Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.

Publisher

Sukki Yoon

Category

science

Language

en

Explicit

No

First episode

13 Feb 2022

Latest episode

21 May 2026

Latest episodes

114 episodes in the feed.

1. 

   21 May 2026

   47.2-3: When the Label Changes Everything

   Cho, Y. N., & Taylor, C. R. (2026). Beauty in the Eye of the Beholder: The Effect of Retouching Level Disclaimer on Advertisement Evaluations. Journal of Current Issues & Research in Advertising, 47(2), 217–237. https://doi.org/10.1080/10641734.2025.2490474

2. 

   21 May 2026

   47.2-2: Hard Sell, Soft Sell, and the Sound of Trust

   Desmarais, F., Vignolles, A., & Mukherjee, A. (2026). Perceptions of Warmth and Competence Conveyed by Hard Sell and Soft Sell Voices: A Cross-Cultural Study. Journal of Current Issues & Research in Advertising, 47(2), 181–216. https://doi.org/10.1080/10641734.2025.2468479

3. 

   21 May 2026

   47.2-1: When AI Feels Risky

   Moon, W. K., Wei, X., Overton, H., & Kim, J. K. (2026). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of Current Issues & Research in Advertising, 47(2), 157–180. https://doi.org/10.1080/10641734.2025.2468474

Who has been a guest on JCIRA: Curious and Interesting

Names identified in recent episode analyses. Showing up to five guests.

• Anna Kim
• Vinay Hofmann
• S Ratneshwar
• Esther Thorson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

47

Social presence

0

YouTube

0

Engagement

27

Contact JCIRA: Curious and Interesting

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.